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Currently, more and more companies decide for purchasing market intelligence subscriptions to improve their production, marketing and sales processes. By doing so, the companies want – without tediously searching for information – to monitor their industry and make better business decisions.

Often, however, it turns out that access to an internet portal or industry newsletter providing news, statistics and expert comments does not cover 100% of the desired requirements.

Why market intelligence subscriptions don’t always work well?

Some companies operate in such a narrow segment of the market that they need very specific data, which is usually not available in popular market intelligence subscriptions. Other companies operate on global markets and therefore do not find a provider that covers all of their key geographic areas. And some companies have other, individual requirements, such as needing a specific format of receiving information or desire for an explicit range of data (e.g. long-time horizon for market forecasts or excel data sheets).

In theory, it is possible to buy several subscriptions to receive all necessary market data and analyses. Although in practice, this is not always feasible. Let us list only two key reasons for that. First of all – costs would quickly escalate and even in large corporations, budgets for market intelligence have their limits. Secondly – each subsequent subscription brings a necessity to create new accounts, set new passwords, configure preferences and then ensure all users remember to access and use each service.

What to do when access to the subscribed portal or newsletter is not enough?

When additional information about the market is needed, then enterprises usually delegate one or several employees to search for data. Sometimes they hire a trainee that is tasked with finding relevant data.

Unfortunately, this approach is sometimes time-consuming, and can also bring low quality results. This happens, for example, when the person seeking data has little experience in conducting market analyses or in assessing and verifying the credibility of data.

Instead of spending time to search the Internet for information, recruit and train employees or control the effects of their work, it is worth considering a different option. There are companies that specialise in providing reliable market intelligence support services.

Such companies usually have broad experience in the field of market intelligence and can provide support by proposing solutions tailored to the client's needs – including reports, analyses, newsletters, and even dedicated market research and business consulting.

See 10 features of a world-class market intelligence provider that can help you to grow your business 

Do you want to save time devoted to searching for market information? Don’t have an unlimited budget for market intelligence? Do you need reliable market data in a very specific area? Are you looking for expert support in a non-standard situation (e.g. you do not know if the data you are interested in is available)? If yes, consider a specialist company providing a gateway to data and market analysis. The conversation costs nothing and can help a lot.

Contact us to discuss how we could help your company >