Customer Insights
Challenge: A market leading vendor of joint replacement and trauma implants under threat in SE Asia from low cost competitive Chinese products.
Solution: Survey and in-person interviews conducted with orthopaedic surgeons in Indonesia, Malaysia, Singapore and Vietnam to understand preferences allowing for recommendations of product development, loyalty and competitive positioning.
Orthopaedics | South East Asia
Market Penetration
Challenge: A leading speciality chemicals company aiming to better understand market opportunities in China for their niche silicone adhesive solutions.
Solution: The key customer segments of Building Materials, Electronics and Footwear Manufacturing were sized with demand forecast. Value chain and margins assessed to identify best route to market leading to direct recommendation in sales strategy.
Speciality Chemicals | China
Sector Analysis
Challenge: Working for a top 5 global cosmetics producer and retailer focused on cross-border retail trends between the United States and Mexico.
Solution: The size of the cosmetics market was assessed across difference segments with research of spending trends by channel. New malls and potential new retail channel partners were identified, and SWOT conducted into regions within northern Mexico.
Beauty & Cosmetics | Mexico
Pricing Strategy
Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.
Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.
Healthcare Software | EMEA
Positioning Strategy
Challenge: A US based fine chemicals and food ingredients supplier with flagging sales growth in key locations of Australia, China and Thailand.
Solution: A series of in-depth interviews with lapsed and current purchasing managers to determine decision making process, satisfaction points and pricing as well as value comparison with competitors leading to revitalised strategy and segmentation.
Food Ingredients | Australia & Asia
Expansion Assessment
Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.
Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.
E-commerce | CEE, MEA & APAC
Data to support M&A
Challenge: A leading Western European multinational requesting specific market data to support a potential US$50mn acquisition in South America.
Solution: Various industry forecast reports sourced from different providers, presenting options and advising suitability. Provided pre purchase support guaranteeing required figures included. Data matched internal calculations and acquisition made.
Construction Chemicals | South America
Partner Search
Challenge: A global top 5 medical capital equipment company wanting to complete coverage gaps in in its product offering and range across Thailand.
Solution: Over 20 local distributors were identified, contacted and screened out based on a 30-criteria scorecard. The selected, most suitable, companies were visited by consultants and extensively profiled leading to recommendations and introductions to 3.
MedTech | South East Asia
Distribution Analysis
Challenge: A European specialty chemical company aiming to further expand in the APAC region needed in-depth analysis of key distribution channels.
Solution: Focused on their construction chemicals analysis was provided across 10 different product groups within 10 specific locations. Research included revenue data and forecasts for 6 channels ranging from Direct Sales to Merchants and Online.
Construction Chemicals | APAC
Country Profiles
Challenge: A global leader in online digital payments wanting to understand opportunity in high potential growth markets in Africa and Central Asia.
Solution: After narrowing search to Kenya, Nigeria and Kazakhstan in-country analysts assessed shopping habits and payment preferences including market sizing, platforms and trends, competition as well as providing insights into spending flows.
Online Payments | Africa & CIS
Pre/Post Acquisition Support
Challenge: A leading international exhibitions player requiring extra negotiation ammunition to support the acquisition of regional trade show.
Support: Focused on Building Materials the industry outlook for the region was first assessed, followed by analysis / surveys for previous shows and SWOT on Competitive events. Advised risks, investment priorities and gave post acquisition support.
International Exhibitions | South East Asia
Industry Newsletter
Challenge: A global technology providing clinical software and information required a solution keeping its team informed of regional developments.
Solution: A specific fortnightly newsletter with online news archive and tagged content containing screened and selected events summarised across 16 countries in Asia Pacific. Articles and access distributed to over 70 key management, sales and marketing staff.
Hospital IT | Asia Pacific
Market Profiling
Challenge: A leading medical insurance company focused on international growth required comprehensive analysis in to 20 possible locations.
Solution: Established sources and profiled each market for size, competitive landscape, and maturity. Analysis was provided into local regulations, opportunities and potential barriers with a final recommendation for 7 markets with most potential.
Medical Insurance | APAC / MEA
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
E-commerce payments | Global
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Medical Tourism | China / Global