Please Wait.....
MIDDLE EAST & AFRICA
Market Research and Advisory Services
Regional coverage
The research team delivering international research and strategic projects across both the Middle East and Africa comprises of business leaders with decades of experience together with on the ground, native speaking consultants in Egypt, Israel, Kenya, Nigeria, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
With a combined population of approximately 1.8 billion, of which 1.4 billion within Africa, this is the world's second largest region and one of the most diverse with significant wealth centres alongside emerging economies at various development stages globally.
While the Middle East is historically known for oil production and exporting, which has had significant impact through wealth generation, many countries have successfully diversified investments in non-energy industries through Vision 2030-style programs. As governments anticipate energy transition, these strategic investments are now yielding substantial results in financial services, technology, and renewable energy.
In Africa, defying outdated perceptions, sustained infrastructure investment and growing internet-connected populations supported by increasingly stable governance have led to the continent having some of the world's fastest-growing economies with over 75% of countries projecting GDP growth above 4% and the implementation of AfCFTA creating new intra-continental trade opportunities.
While opportunities and risks abound, our network of experienced analysts have the expertise to conduct local research, stakeholder interviews and perform on-site assessments, enabling collection of culturally informed data and actionable insights.
Projects in the Middle East & Africa our team have advised on and managed:
Pricing Strategy
Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.
Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.
Expansion Assessment
Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.
Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Country Profiles
Challenge: A global leader in online digital payments wanting to understand opportunity in high potential growth markets in Africa and Central Asia.
Solution: After narrowing search to Kenya, Nigeria and Kazakhstan in-country analysts assessed shopping habits and payment preferences including market sizing, platforms and trends, competition as well as providing insights into spending flows.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Market Profiling
Challenge: A leading medical insurance company focused on international growth required comprehensive analysis in to 20 possible locations.
Solution: Established sources and profiled each market for size, competitive landscape, and maturity. Analysis was provided into local regulations, opportunities and potential barriers with a final recommendation for 7 markets with most potential.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
Did you know we can also offer over 10,000 market reports on the Middle East & Africa?
We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.
Our Middle East & Africa market report pages cover Chemicals, Energy, Healthcare, Retailing and more.
Latest Middle East & Africa market reports: