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Market Research and Advisory Services

Regional coverage

The research team delivering international research and strategic projects across both the Middle East and Africa comprises of business leaders with decades of experience together with on the ground, native speaking consultants in Egypt, Israel, Kenya, Nigeria, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.

This experience covers a variety of research methodologies across a broad range of industry sectors.

Background and opportunities

With a combined population of approx. 1.6 billion, of which 1.3 within Africa, this is the worlds’ second largest region and one of the most diverse with huge swathes of wealth coupled with regions ranked amongst the poorest and least developed globally.

Whilst the Middle East is best known for Oil production and exporting, which has had a significant impact thanks to the wealth generated, many countries in the region have recently been diversifying investments in non-energy related industries, as oil revenues subside, which are now starting to yield results.

In Africa, despite the stigma, recent trends in infrastructure investment and a growing internet-connected population supported by more stable governments have led to the continent being reported as having the 2nd fastest growing economy with over 70% of countries GDP growth forecasts above 4% and several companies predicting it as the future growth engine of the world.

Whilst opportunities and risk abound our network of experienced analysts have the experience to conduct local research, conduct interviews and perform on-site observations allowing for the collection of accurate data and insights.

Projects in the Middle East & Africa our team have advised on and managed:

Pricing Strategy

Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.

Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.

Healthcare Software | EMEA

Expansion Assessment

Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.

Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.

E-commerce | CEE, MEA & APAC

Industry Data / Analyst time

Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.

Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.

Mining Equipment | Global

Country Profiles

Challenge: A global leader in online digital payments wanting to understand opportunity in high potential growth markets in Africa and Central Asia.

Solution: After narrowing search to Kenya, Nigeria and Kazakhstan in-country analysts assessed shopping habits and payment preferences including market sizing, platforms and trends, competition as well as providing insights into spending flows.

Online Payments | Africa & CIS

Industry Specific Forecasts

Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.

Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.

Industrial Filtration | Global

Market Profiling

Challenge: A leading medical insurance company focused on international growth required comprehensive analysis in to 20 possible locations.

Solution: Established sources and profiled each market for size, competitive landscape, and maturity. Analysis was provided into local regulations, opportunities and potential barriers with a final recommendation for 7 markets with most potential.

Medical Insurance | APAC / MEA

Support Courting Investors

Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.

Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.

E-commerce payments | Global

Strategic Planning

Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.

Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.

Elevators & Escalators | Global

Go-to-Market Strategy

Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.

Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.

Medical Tourism | China / Global

Companies supported

See all global regions covered:

Learn more about our experience

Did you know we can also offer over 10,000 market reports on the Middle East & Africa?

We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.

Our Middle East & Africa market report pages cover Chemicals, Energy, Healthcare, Retailing and more.

Latest Middle East & Africa market reports:

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