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WESTERN EUROPE
Market Research and Advisory Services
Regional coverage
Projects in and across Western Europe are organised out of the UK and led by a senior team with more than 20 years professional experience advising international companies. Research work is organised with experienced consultants on the ground in Belgium, France, Germany, Greece, Italy, Portugal, Spain and Switzerland.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
Western Europe has for many years been at the centre for international trade and development, home to economic powerhouses of Germany, France, Italy and Spain as well as unique economies of the Netherlands, Scandinavia and Switzerland. The UK maintains important trade relationships post-Brexit. The region is headquarters to many multinationals and a strategic location for investment and regional decision-making centres.
Despite a population of approximately 430 million and projected moderate growth, the region is home to the largest trading bloc in the world through the EU, the world's largest single market, with transparent rules and regulations, coupled with consumers with some of the highest disposable incomes globally. Current priorities include green transition and digital transformation.
The region is huge in diversity, both culturally and linguistically, with distinct national practices across markets. Although there are many opportunities in sectors like renewable energy and fintech, competition is fierce with companies fighting for position and market shares against established players.
Through our network of on-the-ground consultants we can support local research, interviews with customers and key opinion leaders, business partner meetings, regulatory guidance and provide trustworthy advisory services based on reliable data.
Projects in Western Europe our team have advised on and managed:
Online News Tool
Challenge: A major European firm specialising in road and rail construction requiring news updates across 15 countries in Central & Eastern Europe.
Solution: A customised news monitoring service covering construction opportunities in logistics, industrial and retail/commercial sectors with access to archive and tagged content for easy searching developed for regional managers and sales teams.
Acquisition Support
Challenge: A leading building materials producer considering an acquisition of a European manufacturer of Insulation materials required data support.
Solution: Working to specific parameters assigned from the head office data was sourced on acoustic insulation, mineral wool and xps production and sales volumes within Europe. The commercial due diligence support contributing to full acquisition.
Pricing Strategy
Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.
Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
Did you know we can also offer over 35,000 market reports on Western Europe?
We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.
The Western Europe market report page covers Consumer Goods, Healthcare, Manufacturing and more.
Latest Western Europe market reports: