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RUSSIA & CIS
Market Research and Advisory Services
Regional coverage
Our Russia & CIS International research and strategic advisory support work covers Russia, the Ukraine and Belarus, the ‘Stans of Central Asia and the Caucasus region comprising of Armenia, Azerbaijan and Georgia. This network covers native speaking consultants at physical locations in Russia, the Ukraine and Belarus.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
The Commonwealth of Independent States framework was initially established in 1991 when the Soviet Union was formally dissolved. While membership and regional dynamics have shifted significantly—particularly following recent geopolitical developments—this diverse region encompasses approximately 250 million people across multiple markets with varied operating conditions.
The current environment has fundamentally altered regional business dynamics through international sanctions, trade restrictions, and security concerns affecting traditional markets and supply chains. Many international businesses have restructured operations while others carefully evaluate strategies as conditions evolve across different markets.
Central Asia continues pursuing economic diversification with countries exploring increased integration through alternative trade corridors and partnerships. The region's strategic position, natural resources, and demographics offer long-term potential, though infrastructure development and regulatory frameworks remain works in progress requiring careful market-by-market assessment.
Given the rapidly evolving political, economic, and security landscape across this region, any business considerations require comprehensive risk assessment, regulatory compliance review, and real-time market intelligence to navigate complex local conditions and geopolitical sensitivities.
Projects in Russia & CIS our team have advised on and managed:
Online News Tool
Challenge: A major European firm specialising in road and rail construction requiring news updates across 15 countries in Central & Eastern Europe.
Solution: A customised news monitoring service covering construction opportunities in logistics, industrial and retail/commercial sectors with access to archive and tagged content for easy searching developed for regional managers and sales teams.
Acquisition Support
Challenge: A leading building materials producer considering an acquisition of a European manufacturer of Insulation materials required data support.
Solution: Working to specific parameters assigned from the head office data was sourced on acoustic insulation, mineral wool and xps production and sales volumes within Europe. The commercial due diligence support contributing to full acquisition.
Pricing Strategy
Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.
Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.
Expansion Assessment
Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.
Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Country Profiles
Challenge: A global leader in online digital payments wanting to understand opportunity in high potential growth markets in Africa and Central Asia.
Solution: After narrowing search to Kenya, Nigeria and Kazakhstan in-country analysts assessed shopping habits and payment preferences including market sizing, platforms and trends, competition as well as providing insights into spending flows.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
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