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LATIN AMERICA
Market Research and Advisory Services
Regional coverage
Projects focused on the Latin America and Caribbean region are executed by a team with over 20 years’ experience including native speaking consultants on the ground in Argentina, Brazil, Colombia and Mexico supported by analysts speaking both Spanish and Portuguese based out of the United States and UK.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
With a growing population that currently stands at approximately 660 million, the Latin America region has long been an area of investment interest thanks to its strategic geographic position, cultural heritage, and abundance of natural resources.
While traditionally an export-based location, the region remains a major source of raw materials and minerals with the two main economic sectors being Mining and Agriculture, supported by tropical and temperate climates. Following the commodities super-cycle end in the mid-2010s, which earlier had many positive effects, economic recovery has gained momentum with sustained growth now forecast.
Despite previous challenges, many industry sectors appear buoyant and the potential for returns are attracting investment from global corporations and aspiring international firms, with Healthcare and Manufacturing leading the way along with e-commerce and fintech, boosted by accelerating digital adoption reaching over 70% connectivity.
Through our network of on-the-ground consultants and analysts speaking both Portuguese and Spanish we can support with local research, interviews with customers and key opinion leaders and gather actionable insights based on reliable, current data.
Projects in Latin America our team have advised on and managed:
Sector Analysis
Challenge: Working for a top 5 global cosmetics producer and retailer focused on cross-border retail trends between the United States and Mexico.
Solution: The size of the cosmetics market was assessed across difference segments with research of spending trends by channel. New malls and potential new retail channel partners were identified, and SWOT conducted into regions within northern Mexico.
Data to support M&A
Challenge: A leading Western European multinational requesting specific market data to support a potential US$50mn acquisition in South America.
Solution: Various industry forecast reports sourced from different providers, presenting options and advising suitability. Provided pre purchase support guaranteeing required figures included. Data matched internal calculations and acquisition made.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
Did you know we can also offer over 15,000 market reports on Latin America?
We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.
The Latin America market report page covers Chemicals, Healthcare, Manufacturing, Retailing and more.
Latest Latin America market reports: