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EMERGING EUROPE
Market Research and Advisory Services
Regional coverage
Custom research in the Central & Eastern Europe and South Eastern Europe region are organised through our office in Poland in collaboration with a network comprising of physical locations and experienced consultants in Estonia, Latvia and Lithuania; Poland, Czech Rep., Slovakia, Hungary; Romania, Bulgaria, Serbia and Turkey.
For Russia, Ukraine, Belarus, Central Asia and the Caucuses please view our Russia & CIS page.
Background and opportunities
Since the fall of the Berlin Wall in 1989 and the opening of borders to trade, the Central & Eastern Europe region began adopting free market systems. While some countries adapted reasonably quickly, other areas experienced political instability initially hampering economic development.
With substantial EU support, significant aid and programs granted to countries in the region to facilitate transition and improve infrastructure resulted in considerable FDI and successive EU membership expansion, creating the world's largest trading bloc, though recent geopolitical developments have reshaped regional dynamics.
The close proximity to Western Europe, competitive labour costs and investment initiatives coupled with rising disposable incomes and appetite for quality goods and services make this region very desirable. While larger Western European economies face energy and inflationary challenges, this region largely continues forecasting strong growth, particularly in technology and manufacturing sectors.
Challenges remain as culturally and linguistically there are significant differences over short distances, plus evolving regulatory frameworks. However, with our experienced network we can support with local research, interviews and gather reliable data-driven insights.
Projects in Emerging Europe our team have advised on and managed:
Online News Tool
Challenge: A major European firm specialising in road and rail construction requiring news updates across 15 countries in Central & Eastern Europe.
Solution: A customised news monitoring service covering construction opportunities in logistics, industrial and retail/commercial sectors with access to archive and tagged content for easy searching developed for regional managers and sales teams.
Acquisition Support
Challenge: A leading building materials producer considering an acquisition of a European manufacturer of Insulation materials required data support.
Solution: Working to specific parameters assigned from the head office data was sourced on acoustic insulation, mineral wool and xps production and sales volumes within Europe. The commercial due diligence support contributing to full acquisition.
Pricing Strategy
Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.
Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.
Expansion Assessment
Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.
Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
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