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Market Research and Advisory Services

Regional coverage

Custom research in the Central & Eastern Europe and South Eastern Europe region are organised through our office in Poland in collaboration with a network comprising of physical locations and experienced consultants in Estonia, Latvia and Lithuania; Poland, Czech Rep., Slovakia, Hungary; Romania, Bulgaria, Serbia and Turkey.

For Russia, Ukraine, Belarus, Central Asia and the Caucuses please view our Russia & CIS page.

Background and opportunities

Since the fall of the Berlin wall in 1989 and the opening of borders to trade the Central & South Eastern Europe region began adopting to free market systems. Whilst some countries adapted reasonably quickly, other areas of the region descended into political instability initially hampering economic development.

With support from the EU, significant aid and support granted to countries in the region to facilitate transition and improve infrastructure resulted in an influx of FDI and subsequent EU membership expansion, creating the worlds’ largest trading block.

The close proximity to Western Europe, lower labour costs and various investment initiatives coupled with rising disposable incomes and an appetite for quality goods and services make this region a very desirable location, as whilst the larger of economies of Western Europe have recently struggled, this region, for the most part, is consistently forecasting strong growth.

There are still challenges as culturally and linguistically there are significant differences over short distances, however with our experienced network we can support with local research, interviews and gather trustworthy data based on reliable insights.

Projects in Emerging Europe our team have advised on and managed:

Online News Tool

Challenge: A major European firm specialising in road and rail construction requiring news updates across 15 countries in Central & Eastern Europe.

Solution: A customised news monitoring service covering construction opportunities in logistics, industrial and retail/commercial sectors with access to archive and tagged content for easy searching developed for regional managers and sales teams.

Civil Engineering | Emerging Europe

Acquisition Support

Challenge: A leading building materials producer considering an acquisition of a European manufacturer of Insulation materials required data support.

Solution: Working to specific parameters assigned from the head office data was sourced on acoustic insulation, mineral wool and xps production and sales volumes within Europe. The commercial due diligence support contributing to full acquisition.

Building Materials | Europe

Pricing Strategy

Challenge: A UK based medical software developer wanted to develop a competitive pricing policy for expansion into Europe and Middle East.

Solution: Focusing on clinical trial software hard data and recommended strategy was provided on market sizes, customer requirements, willingness to pay and discounting enabling the client to prioritise key markets and potential sales prospects.

Healthcare Software | EMEA

Expansion Assessment

Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.

Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.

E-commerce | CEE, MEA & APAC

Industry Data / Analyst time

Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.

Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.

Mining Equipment | Global

Industry Specific Forecasts

Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.

Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.

Industrial Filtration | Global

Support Courting Investors

Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.

Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.

E-commerce payments | Global

Strategic Planning

Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.

Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.

Elevators & Escalators | Global

Go-to-Market Strategy

Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.

Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.

Medical Tourism | China / Global

Companies supported

See all global regions covered:

Learn more about our experience

Did you know we can also offer over 20,000 market reports within Emerging Europe?

We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.

The Emerging Europe market report page covers Chemicals, Healthcare, Manufacturing, Retailing and more.

Latest Emerging Europe market reports:

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