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NORTH AMERICA
Market Research and Advisory Services
Experience and coverage
North American research projects are organised by a senior team with over 20 years of experience serving the challenging demands of multinational corporations, private business and government trade departments. Within the team are on the ground experts spread across both the US and Canada as well as Mexico.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
With an estimated population of approximately 580 million, comprising Canada, the US and Mexico, North America has long been seen as the most economically advanced, with the US and Canada as 2 of the wealthiest and most developed nations in the world.
While many developed nations have seen challenging growth, both the US and Canada are forecasting steady growth of 2.0 – 3.0%. Both economies are reliant on the service sector with opportunities covering healthcare, clean technology and AI. Manufacturing and energy also play key roles, supported by infrastructure modernization and nearshoring trends.
Mexico is ranked as the 12th largest global economy in terms of GDP. Despite this high-ranking Mexico is still considered a developing economy due to enormous gaps between urban and rural as well as northern and southern states. An export-oriented economy, with 90% of trade under free agreements with USMCA, the EU, Japan and most of Central & South America.
Through our network of on-the-ground consultants we can support local research, customer and industry interviewing, business partner meetings, on-site observations and provide strategic advisory services based on reliable data.
Projects in North America our team have advised on and managed:
Sector Analysis
Challenge: Working for a top 5 global cosmetics producer and retailer focused on cross-border retail trends between the United States and Mexico.
Solution: The size of the cosmetics market was assessed across difference segments with research of spending trends by channel. New malls and potential new retail channel partners were identified, and SWOT conducted into regions within northern Mexico.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
Did you know we can also offer over 15,000 market reports on North America?
We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.
The North America market report page covers Consumer Goods, Healthcare, Manufacturing and more.
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