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Pet Therapeutic Diet Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
Market Report I 2025-06-16 I 137 Pages I Global Market Insights
The Global Pet Therapeutic Diet Market was estimated at USD 4.3 billion in 2024 and is estimated to grow from USD 4.5 billion in 2025 to USD 8.8 billion by 2034, at a CAGR of 7.6%, according to the latest report published by Global Market Insights Inc.
Veterinarians are reporting a steady rise in conditions such as obesity, diabetes, renal issues, and gastrointestinal disorders in pets, which drives demand for therapeutic diets formulated to manage or alleviate these health concerns.
Rising Adoption of Dry Food
The dry food segment generated robust revenues in 2024, driven by its long shelf life, ease of storage, and cost-effectiveness. Pet owners often prefer dry formulations for their convenience in portion control and feeding, when managing chronic conditions that require consistent nutritional intake. Manufacturers continue to innovate within this segment by enhancing palatability, improving nutrient density, and offering breed-specific or condition-specific variants.
Increasing Dog Segment
The dogs segment in the pet therapeutic diet market held sizeable revenues in 2024, supported by their higher prevalence in households and greater incidence of conditions like obesity, arthritis, and digestive disorders. As awareness around pet health continues to grow, dog owners are increasingly turning to therapeutic diets as a proactive approach to managing chronic health issues or age-related decline. This segment benefits from robust veterinary support and strong consumer loyalty to trusted brands.
Weight Management to Gain Traction
The weight management segment held a substantial share in 2024, as pet obesity becomes a rising concern. Overweight pets face increased risks of diabetes, joint problems, and heart disease, prompting veterinarians to prescribe calorie-controlled, nutrient-balanced diets. Pet parents are also more engaged in preventive care, creating steady demand for weight-focused formulations. Companies are responding with specialized products that combine satiety, lean protein, and metabolism-supporting ingredients.
Regional Insights
North America to Emerge as a Lucrative Region
North America pet therapeutic diet market generated a sizable share in 2024, backed by high pet ownership rates, a mature veterinary care system, and increasing consumer spending on premium pet products. The U.S. is a strong driver, with a growing number of pets diagnosed with chronic conditions that require dietary intervention. Brands are prioritizing transparency, functional ingredients, and disease-specific solutions to capture this highly engaged and health-conscious consumer base.
Major players in the pet therapeutic diet market are JustFoodForDogs, VNG, Hill's Pet Nutrition (Colgate Palmolive), Eden Holistic Pet Foods, Stella and Chewy's, Drools Pet Food, Virbac, Blue Buffalo (General Mills), Ziwi Pets, Mars, Incorporated, EmerAid, Diamond Pet Foods (Schell & Kampeter, Inc.), Open Farm, Husse, Purina PetCare (Nestle SA).
Companies in the pet therapeutic diet market are strengthening their foothold through a mix of clinical validation, strategic veterinary partnerships, and direct-to-consumer engagement. Leading brands invest heavily in R&D to develop condition-specific formulations supported by scientific research and veterinary trials. Collaborations with veterinary clinics and hospitals ensure product visibility at the point of diagnosis, while loyalty programs and educational content build trust with pet parents.
Report Content
Chapter 1 Methodology and Scope
1.1 Market scope and definition
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Data mining sources
1.3.1 Global
1.3.2 Regional/Country
1.4 Base estimates and calculations
1.4.1 Base year calculation
1.4.2 Key trends for market estimation
1.5 Primary research and validation
1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations
Chapter 2 Executive Summary
2.1 Industry 360degree synopsis
2.2 Key market trends
2.2.1 Regional
2.2.2 Product type
2.2.3 Animal type
2.2.4 Health condition
2.2.5 Distribution channel
2.3 CXO perspectives: Strategic imperatives
2.3.1 Key decision points for industry executives
2.3.2 Critical success factors for market players
2.4 Future outlook and strategic recommendations
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Aging pet population
3.2.1.2 Rising pet ownership and pet humanization
3.2.1.3 Growing prevalence of chronic disease in companion animals
3.2.1.4 Product innovation and customization
3.2.2 Industry pitfalls and challenges
3.2.2.1 Regulatory challenges and reliability concerns
3.2.2.2 Limited awareness and education
3.2.3 Market opportunities
3.2.3.1 Rising pet ownership and urbanization in developing regions
3.2.3.2 Growing demand for clean-label, organic and plant-based therapeutic diets
3.3 Growth potential analysis
3.4 Regulatory landscape
3.4.1 North America
3.4.2 Europe
3.4.3 Asia Pacific
3.5 Technological and innovation landscape
3.6 Future market trends
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
4.6.1 Mergers and acquisitions
4.6.2 Partnership and collaboration
4.6.3 New product launches
Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)
5.1 Key trends
5.2 Dry food
5.3 Wet/ canned food
5.4 Other product types
Chapter 6 Market Estimates and Forecast, By Animal Type, 2021 - 2034 ($ Mn)
6.1 Key trends
6.2 Cats
6.3 Dogs
6.4 Other animals
Chapter 7 Market Estimates and Forecast, By Health Condition, 2021 - 2034 ($ Mn)
7.1 Key trends
7.2 Renal health
7.3 Gastrointestinal health
7.4 Skin and coat health
7.5 Cardiovascular health
7.6 Weight management
7.7 Joint care
7.8 Other health conditions
Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)
8.1 Key trends
8.2 Veterinary hospitals and clinics
8.3 E-commerce
8.4 Retail pharmacies
8.5 Other distribution channels
Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 France
9.3.4 Spain
9.3.5 Italy
9.3.6 Netherlands
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Australia
9.4.5 South Korea
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.6 Middle East and Africa
9.6.1 South Africa
9.6.2 Saudi Arabia
9.6.3 UAE
Chapter 10 Company Profiles
10.1 Blue Buffalo (General Mills)
10.2 Diamond Pet Foods (Schell & Kampeter, Inc.)
10.3 Drools Pet Food
10.4 Eden Holistic Pet Foods
10.5 EmerAid
10.6 Hill's Pet Nutrition (Colgate Palmolive)
10.7 Husse
10.8 JustFoodForDogs
10.9 Mars, Incorporated
10.10 Open Farm
10.11 Purina PetCare (Nestle SA)
10.12 Stella and Chewy's
10.13 Virbac
10.14 VNG
10.15 Ziwi Pets
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