Please Wait.....
Report
France Pet Food - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 80 Pages I Mordor Intelligence
France Pet Food Market Analysis
France pet food market size in 2026 is estimated at USD 7.46 billion, growing from 2025 value of USD 7.13 billion with 2031 projections showing USD 9.33 billion, growing at 4.59% CAGR over 2026-2031. Continuous premiumization, the shift toward human-grade ingredient sourcing, and the spread of functional diets collectively sustain value growth even though total tonnage rises at a slower pace. Structural advantages such as dense veterinary networks, strong local agriculture, and stable disposable income levels enable manufacturers to pass through selective price hikes while maintaining brand loyalty. E-commerce subscription models reinforce predictable demand and data-driven personalization, while regulatory openings for insect and other novel proteins unlock incremental formulation opportunities. At the same time, prolonged cost-of-living pressures temper mid-tier spending, prompting retailers to push private-label lines that compete directly with legacy brands.
France Pet Food Market Trends and Insights
Premiumization of Cat Food Drives Value Growth Beyond Volume Expansion
French cat owners increasingly treat feline nutrition as a health investment rather than a commodity purchase, driving segment value expansion beyond volume metrics. This shift reflects deeper behavioral changes where pet humanization intersects with France's culinary culture, creating demand for artisanal and restaurant-quality pet food formulations. The European Pet Food Industry Federation reported that cat treats represent only 3% of volume but capture 10% of category value in 2023, demonstrating the premium pricing power of specialized feline products. The trend gains momentum as French retailers expand premium shelf space allocation, with specialty stores capturing higher margins on functional and therapeutic cat food formulations.
Human-Grade Ingredient Demand Reshapes Supply Chain and Pricing Strategies
Consumer expectations for transparency and ingredient quality mirror trends in human food markets, compelling manufacturers to source ingredients that meet human consumption standards. This demand creates supply chain complexity as pet food producers compete with human food manufacturers for premium protein sources and organic certifications. French manufacturers benefit from domestic agricultural infrastructure, with Purina spending approximately EUR 530 million (USD 577.7 million) annually on French suppliers, thereby creating integrated value chains that support ingredient traceability. The Origin'Info transparency charter demonstrates industry commitment to ingredient disclosure, addressing consumer demands for supply chain visibility.
Inflation-Driven Price Sensitivity Forces Trading Down Across Middle-Market Segments
Economic pressures force pet owners to reconsider premium purchases as household budgets tighten, creating downward pressure on average selling prices across categories. Pet food prices increased 7% in France during 2024, outpacing general inflation and triggering consumer resistance, particularly in middle-market segments . This sensitivity manifests in trading down behaviors where consumers shift from super-premium to premium categories or increase purchase frequency of promotional offerings. The constraint disproportionately affects smaller brands lacking economies of scale to absorb input cost inflation, while large manufacturers like Mars and Nestle leverage procurement advantages to maintain margin stability.
Other drivers and restraints analyzed in the detailed report include:
E-commerce Channel Growth Disrupts Traditional Retail Distribution ModelsVeterinary Endorsement Legitimizes Premium Pricing for Functional DietsSupermarket Private-Label Expansion Pressures Branded Manufacturers' Margins and Shelf Space
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Food products maintain a 66.20% France pet food market size in 2025. This substantial market share is primarily driven by the segment's role in providing essential daily nutrition to pets through both dry and wet food options. This divergence reflects consumer willingness to experiment with indulgent and functional treat categories while maintaining conservative approaches to primary nutrition. Functional treats represent a particularly dynamic subsegment, with ADM's European launch of seven turnkey formulas targeting specific health benefits like calming, dental care, and mobility support.
Pet treats capture the fastest growth momentum at 6.98% CAGR through 2031. This remarkable growth is driven by several factors, including the increasing use of treats for training purposes, particularly among young pets, and the growing trend of pet owners using treats to strengthen their bonds with their pets. The segment's expansion is further supported by innovations in treat formulations, including dental treats, functional treats with added health benefits, and premium treats made from natural ingredients. The rising demand for freeze-dried and natural treats, particularly in the premium and super-premium categories, is also contributing to this segment's rapid growth. Additionally, the increasing focus on pet mental stimulation and enrichment activities has led to higher consumption of treats as rewards and engagement tools.
The France Pet Food Market Report is Segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs, Other Pets), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons)
List of Companies Covered in this Report:
Mars, Incorporated Nestle (Purina) Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.) General Mills Inc. Affinity Petcare S.A ADM Diamond Pet Foods (Schell & Kampeter, Inc.) Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.) Alltech Virbac Yora Pet Foods Zooplus SE GA Pet Food Partners Farmina Pet Foods Laroy Group (Flamingo)
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
1.3 Research Methodology
2 REPORT OFFERS
3 EXECUTIVE SUMMARY AND KEY FINDINGS
4 KEY INDUSTRY TRENDS
4.1 Pet Population
4.1.1 Cats
4.1.2 Dogs
4.1.3 Other Pets
4.2 Pet Expenditure
4.3 Consumer Trends
5 SUPPLY AND PRODUCTION DYNAMICS
5.1 Trade Analysis
5.2 Ingredient Trends
5.3 Value Chain and Distribution Channel Analysis
5.4 Regulatory Framework
5.5 Market Drivers
5.5.1 Premiumization of cat food drives value growth beyond volume expansion
5.5.2 Human-grade ingredient demand reshapes supply chain and pricing strategies
5.5.3 Growth of e-commerce groceries disrupts traditional retail distribution models
5.5.4 Veterinary endorsement legitimizes premium pricing for functional diets
5.5.5 Upcycling of French agro-by-products supports the circular economy and cost efficiency
5.5.6 Expansion of insect-protein approvals opens alternative ingredient pathways
5.6 Market Restraints
5.6.1 Inflation-driven price sensitivity forces trading down across middle-market segments
5.6.2 Supermarket private-label expansion pressures branded manufacturers' margins and shelf space
5.6.3 Tightening Europe's additive regulations increases reformulation costs and time-to-market
5.6.4 Supply risk of novel proteins creates sourcing uncertainty for premium formulations
6 MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)
6.1 Pet Food Product
6.1.1 Food
6.1.1.1 By Sub Product
6.1.1.1.1 Dry Pet Food
6.1.1.1.1.1 By Sub Dry Pet Food
6.1.1.1.1.1.1 Kibbles
6.1.1.1.1.1.2 Other Dry Pet Food
6.1.1.1.2 Wet Pet Food
6.1.2 Pet Nutraceuticals/Supplements
6.1.2.1 By Sub Product
6.1.2.1.1 Milk Bioactives
6.1.2.1.2 Omega-3 Fatty Acids
6.1.2.1.3 Probiotics
6.1.2.1.4 Proteins and Peptides
6.1.2.1.5 Vitamins and Minerals
6.1.2.1.6 Other Nutraceuticals
6.1.3 Pet Treats
6.1.3.1 By Sub Product
6.1.3.1.1 Crunchy Treats
6.1.3.1.2 Dental Treats
6.1.3.1.3 Freeze-dried and Jerky Treats
6.1.3.1.4 Soft and Chewy Treats
6.1.3.1.5 Other Treats
6.1.4 Pet Veterinary Diets
6.1.4.1 By Sub Product
6.1.4.1.1 Diabetes
6.1.4.1.2 Digestive Sensitivity
6.1.4.1.3 Oral Care Diets
6.1.4.1.4 Renal
6.1.4.1.5 Urinary tract disease
6.1.4.1.6 Obesity Diets
6.1.4.1.7 Derma Diets
6.1.4.1.8 Other Veterinary Diets
6.2 Pets
6.2.1 Cats
6.2.2 Dogs
6.2.3 Other Pets
6.3 Distribution Channel
6.3.1 Convenience Stores
6.3.2 Online Channel
6.3.3 Specialty Stores
6.3.4 Supermarkets/Hypermarkets
6.3.5 Other Channels
7 COMPETITIVE LANDSCAPE
7.1 Key Strategic Moves
7.2 Market Share Analysis
7.3 Brand Positioning Matrix
7.4 Market Claim Analysis
7.5 Company Landscape
7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
7.6.1 Mars, Incorporated
7.6.2 Nestle (Purina)
7.6.3 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
7.6.4 General Mills Inc.
7.6.5 Affinity Petcare S.A
7.6.6 ADM
7.6.7 Diamond Pet Foods (Schell & Kampeter, Inc.)
7.6.8 Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.)
7.6.9 Alltech
7.6.10 Virbac
7.6.11 Yora Pet Foods
7.6.12 Zooplus SE
7.6.13 GA Pet Food Partners
7.6.14 Farmina Pet Foods
7.6.15 Laroy Group (Flamingo)
8 KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security