Please Wait.....
Report
UK Pet Nutraceuticals - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 80 Pages I Mordor Intelligence
UK Pet Nutraceuticals Market Analysis
The UK pet nutraceuticals market was valued at USD 279.80 million in 2025 and estimated to grow from USD 307.01 million in 2026 to reach USD 488.55 million by 2031, at a CAGR of 9.73% during the forecast period (2026-2031). Demand accelerates as owners treat pets like family members, veterinarians embrace preventive supplements, and manufacturers deploy cold-extrusion and microencapsulation to protect bioactives. Brexit has clarified domestic rules, shortening approval timelines and triggering fresh investment in local production, while dual regulation in Northern Ireland creates entry barriers for under-resourced foreign brands. Volatile fish-oil pricing prompts formulators to shift toward algal and precision-fermentation omega-3 sources, while artificial-intelligence platforms that personalize dosing enhance adherence, particularly in e-commerce subscription channels. Competitive intensity remains moderate as global majors expand their technology capabilities and direct-to-consumer innovators capitalize on niche spaces, such as postbiotics.
UK Pet Nutraceuticals Market Trends and Insights
Rising Pet Humanization and Willingness to Pay for Premium Health Products
More owners treat pets as family members, prompting demand for preventive health solutions that mirror human supplements. Industry surveys show a jump in owners rating preventive care as essential, and this shift supports higher average transaction values in the UK pet nutraceuticals market. Veterinary clinics are confirming a growing number of client inquiries about micronutrient balance and mobility support, underscoring the importance of targeted formulations. The premium focus extends to packaging that emulates the aesthetic of human nutraceuticals. Reduced availability of low-cost European imports post-Brexit nudges consumers toward premium domestic brands that emphasize traceability and clinical backing. Elevated discretionary income in 2025 further sustains the trend of trading up.
Growing Veterinary Recommendations of Functional Supplements
Following the Competition and Markets Authority's tightening of rules on prescription mark-ups, many clinics now rely on over-the-counter nutritional products to offset revenue pressure. Manufacturers have responded with continuing education modules that equip veterinarians to discuss strain-specific probiotics and bioavailable omega-3 ratios. Digital portals grant instant access to dosing guides, reducing hesitation around supplement dispensing. Pet insurance expansion steers owners toward preventive purchases that insurers often reimburse, reinforcing the prescription-to-supplement migration.
Stringent United Kingdom/Europe Labeling and Health-Claim Rules
The UK's post-Brexit regulatory environment has maintained EU-level stringency in health claim substantiation, while also introducing domestic compliance requirements that create dual regulatory burdens for manufacturers serving both the United Kingdom and European markets. The Food Standards Agency's continued alignment with European Food Safety Authority standards for health claims requires extensive clinical documentation that smaller manufacturers often cannot afford, effectively consolidating market power among larger players with dedicated regulatory teams. The VMD's interpretation of feed material regulations has proven more restrictive than anticipated, with several previously approved ingredients requiring re-registration under new domestic standards. Northern Ireland's dual compliance requirements under the Windsor Framework add further complexity, as products must meet both UK and EU standards for cross-border distribution.
Other drivers and restraints analyzed in the detailed report include:
E-commerce and Subscription Models are Expanding AccessRegulatory Clarity on Feed Material Registration Post-BrexitInflationary Raw Material and Fish Oil Price Volatility
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Vitamins and minerals account for 25.85% of the UK pet nutraceuticals market share in 2025 and are expanding at a 10.12% CAGR, the swiftest among tracked categories. The UK pet nutraceuticals market size associated with this segment benefits from cold-extrusion lines that lock in heat-labile B-complex vitamins, enabling lower inclusion rates without compromising efficacy. Veterinary practitioners are increasingly screening for trace mineral deficits in commercial diets, validating daily booster products that cater to life-stage needs. Omega-3 fatty acids remain the second-largest value pool, although raw material insecurity and sustainability scrutiny are steering formulation scientists toward algae-sourced EPA and DHA concentrates, which are verified by Marine Stewardship Council protocols.
Probiotics post robust double-digit growth, driven by widening clinical evidence of strain-specific gastrointestinal and immune modulation. Consumer uncertainty regarding live versus postbiotic forms hinders trade-up opportunities. Proteins and peptides serve as niche senior and recovery SKUs that command high per-unit pricing due to the high costs associated with hydrolysate production. Emerging botanicals, adaptogens, and antioxidant complexes are gaining traction among holistic pet owners seeking alternatives to synthetic actives, although regulatory hurdles are slowing the launch pace.
The UK Pet Nutraceuticals Market Report is Segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals, and Other Nutraceuticals), by Pets (Cats, Dogs, and Other Pets), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).
List of Companies Covered in this Report:
Mars, Incorporated Nestle (Purina) Vetoquinol S.A. Virbac S Dechra Pharmaceuticals PLC Alltech Inc. Vafo Praha s.r.o. Nutramax Laboratories, Inc. Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.) ADM Zesty Paws (H&H Group International) Leo Group Ltd. Hill's Pet Nutrition (Colgate-Palmolive Co.) General Mills Inc.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
1.3 Research Methodology
2 REPORT OFFERS
3 EXECUTIVE SUMMARY & KEY FINDINGS
4 KEY INDUSTRY TRENDS
4.1 Pet Population
4.1.1 Cats
4.1.2 Dogs
4.1.3 Other Pets
4.2 Pet Expenditure
4.3 Consumer Trends
5 SUPPLY & PRODUCTION DYNAMICS
5.1 Trade Analysis
5.2 Ingredient Trends
5.3 Value Chain & Distribution Channel Analysis
5.4 Regulatory Framework
5.5 Market Drivers
5.5.1 Rising pet humanization and willingness to pay for premium health products
5.5.2 Growing veterinary recommendations of functional supplements
5.5.3 E-commerce and subscription models are expanding access
5.5.4 Regulatory clarity on feed-material registration post-Brexit
5.5.5 Cold-extrusion technology protecting probiotic viability
5.5.6 AI-driven personalized dosing apps increasing adherence
5.6 Market Restraints
5.6.1 Stringent United Kingdom/Europe labeling and health-claim rules
5.6.2 Inflationary raw-material and fish-oil price volatility
5.6.3 Growing consumer confusion over probiotic vs postbiotic efficacy
5.6.4 Sustainability-linked diversion of fish oil to non-food industries
6 MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)
6.1 Sub Product
6.1.1 Milk Bioactives
6.1.2 Omega-3 Fatty Acids
6.1.3 Probiotics
6.1.4 Proteins and Peptides
6.1.5 Vitamins and Minerals
6.1.6 Other Nutraceuticals
6.2 Pets
6.2.1 Cats
6.2.2 Dogs
6.2.3 Other Pets
6.3 Distribution Channel
6.3.1 Convenience Stores
6.3.2 Online Channel
6.3.3 Specialty Stores
6.3.4 Supermarkets/Hypermarkets
6.3.5 Other Channels
7 COMPETITIVE LANDSCAPE
7.1 Key Strategic Moves
7.2 Market Share Analysis
7.3 Brand Positioning Matrix
7.4 Market Claim Analysis
7.5 Company Landscape
7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
7.6.1 Mars, Incorporated
7.6.2 Nestle (Purina)
7.6.3 Vetoquinol S.A.
7.6.4 Virbac S
7.6.5 Dechra Pharmaceuticals PLC
7.6.6 Alltech Inc.
7.6.7 Vafo Praha s.r.o.
7.6.8 Nutramax Laboratories, Inc.
7.6.9 Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.)
7.6.10 ADM
7.6.11 Zesty Paws (H&H Group International)
7.6.12 Leo Group Ltd.
7.6.13 Hill's Pet Nutrition (Colgate-Palmolive Co.)
7.6.14 General Mills Inc.
8 KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security