Please Wait.....
Report
Malaysia Pet Food - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 80 Pages I Mordor Intelligence
Malaysia Pet Food Market Analysis
The Malaysia pet food market is expected to grow from USD 331.64 million in 2025 to USD 349.98 million in 2026 and is forecast to reach USD 457.68 million by 2031 at 5.52% CAGR over 2026-2031. Rising disposable incomes, steady urban migration, and a marked shift toward pet humanization continue to steer demand for premium and functional nutrition. Momentum remains strong even though manufacturers manage import reliance for key proteins and navigate halal certification audits under the Department of Islamic Development Malaysia. Growth opportunities are reinforced by digital retail expansion, domestic halal production capacity, and product innovation aimed at cats, which dominate household pet preferences.
Malaysia Pet Food Market Trends and Insights
Premiumization of Cat Food
Premium cat food formulations are reshaping Malaysia's pet nutrition landscape as urban households increasingly prioritize high-protein, grain-free options for their feline companions. Malaysian families now spend an average of MYR 200 (USD 44) monthly on cat care, with premium nutrition representing the largest expense category . The premiumization wave extends beyond basic nutrition to include functional ingredients like probiotics and omega-3 fatty acids, positioning Malaysia as a testing ground for innovative formulations before regional expansion. Regulatory compliance under JAKIM's halal certification framework adds complexity but also creates differentiation opportunities for brands meeting both premium quality and religious dietary standards.
E-commerce Penetration in Tier-2 Cities
Digital commerce platforms are democratizing access to specialized pet nutrition beyond Malaysia's traditional retail strongholds, with Shopee reporting significant growth in pet food sales across secondary urban centers. Malaysian consumers demonstrate a preference for mid-to-high price point products and larger packaging formats when purchasing online, indicating sophisticated buying behavior that extends beyond convenience. Same-day delivery services now reach cities like Ipoh, Kuching, and Kota Kinabalu, eliminating geographic barriers that previously limited premium brand access. This expansion proves particularly significant for specialized categories like veterinary diets and functional treats, which require educational content and detailed product information that e-commerce platforms can provide more effectively than traditional retail.
Import Tariff Volatility on Meat Inputs
Fluctuating import duties on key protein ingredients create margin pressure for Malaysian pet food manufacturers, particularly affecting premium formulations that rely on specific meat meals and by-products. Malaysia applies ad valorem tariffs ranging from 0% to 60% on various feed ingredients, with preferential rates under Asia-Pacific Free Trade Area agreements covering approximately 99% of traded products . Protein-rich ingredients like fishmeal and specialized meat meals often fall outside preferential arrangements, creating cost volatility that manufacturers struggle to pass through to price-sensitive consumers. The situation intensifies during global supply disruptions, as seen during the Russia-Ukraine conflict, when poultry feed costs surged across Southeast Asia, directly impacting pet food input costs
Other drivers and restraints analyzed in the detailed report include:
Expansion of Domestic Halal-Certified PlantsPersonalized Nutrition AlgorithmsLimited Cold-Chain Coverage Outside Klang Valley
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
The Food segment's commanding 66.85% market share in 2025 reflects its fundamental role in Malaysian pet nutrition. Dry pet food dominates within this category, with kibbles representing the largest sub-segment due to their shelf stability and cost-effectiveness in Malaysia's tropical climate. Wet pet food shows strong growth potential despite cold-chain limitations, particularly in urban markets where convenience and palatability drive purchasing decisions. Dry pet food holds a commanding position due to its cost-effectiveness and ability to fulfill the regular dietary needs of pets. The segment's growth is further supported by increasing awareness among pet owners regarding pet nutrition and the growing availability of various pet food brands and products.
Pet Nutraceuticals and Supplements emerge as the fastest-growing segment, with a 11.09% CAGR through 2031, driven by increasing awareness of preventive pet healthcare and the influence of veterinary recommendations on premium nutrition choices. The segment's expansion is further supported by the increasing trend of pet humanization and pet health concerns among pet parents, especially in urban areas. Pet owners are becoming increasingly conscious of their pets' health and well-being, resulting in a higher demand for specialized nutrition products. The availability of various nutraceutical forms, including supplements for immunity enhancement, joint health improvement, and digestive health support, is contributing to the segment's rapid growth.
The Malaysia Pet Food Market Report is Segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, and Pet Veterinary Diets), by Pets (Cats, Dogs, and Other Pets), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, and Other Channels). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons)
List of Companies Covered in this Report:
Mars, Incorporated Nestle (Purina) Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.) General Mills Inc. Alltech PLB International Schell & Kampeter, Inc. (Diamond Pet Foods) FARMINA PET FOODS EBOS Group Limited VAFO Praha s.r.o. Nippon Pet Food United Petfood Vitakraft Pet Care GmbH Wellness Pet Company Thai Union Group (Bellotta)
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
1.3 Research Methodology
2 REPORT OFFERS
3 EXECUTIVE SUMMARY & KEY FINDINGS
4 KEY INDUSTRY TRENDS
4.1 Pet Population
4.1.1 Cats
4.1.2 Dogs
4.1.3 Other Pets
4.2 Pet Expenditure
4.3 Consumer Trends
5 SUPPLY AND PRODUCTION DYNAMICS
5.1 Trade Analysis
5.2 Ingredient Trends
5.3 Value Chain & Distribution Channel Analysis
5.4 Regulatory Framework
5.5 Market Drivers
5.5.1 Premiumization of cat food
5.5.2 E-commerce penetration in tier-2 cities
5.5.3 Expansion of domestic halal-certified plants
5.5.4 Personalized nutrition algorithms
5.5.5 Rise of functional food-as-medicine SKUs
5.5.6 Government pet food quality inspection
5.6 Market Restraints
5.6.1 Import tariff volatility on meat inputs
5.6.2 Limited cold-chain coverage outside Klang Valley
5.6.3 Stricter sustainability packaging rules
5.6.4 Veterinarian talent shortage
6 MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)
6.1 Pet Food Product
6.1.1 Food
6.1.1.1 By Sub Product
6.1.1.1.1 Dry Pet Food
6.1.1.1.1.1 By Sub Dry Pet Food
6.1.1.1.1.1.1 Kibbles
6.1.1.1.1.1.2 Other Dry Pet Food
6.1.1.1.2 Wet Pet Food
6.1.2 Pet Nutraceuticals/Supplements
6.1.2.1 By Sub Product
6.1.2.1.1 Milk Bioactives
6.1.2.1.2 Omega-3 Fatty Acids
6.1.2.1.3 Probiotics
6.1.2.1.4 Proteins and Peptides
6.1.2.1.5 Vitamins and Minerals
6.1.2.1.6 Other Nutraceuticals
6.1.3 Pet Treats
6.1.3.1 By Sub Product
6.1.3.1.1 Crunchy Treats
6.1.3.1.2 Dental Treats
6.1.3.1.3 Freeze-dried and Jerky Treats
6.1.3.1.4 Soft & Chewy Treats
6.1.3.1.5 Other Treats
6.1.4 Pet Veterinary Diets
6.1.4.1 By Sub Product
6.1.4.1.1 Diabetes
6.1.4.1.2 Digestive Sensitivity
6.1.4.1.3 Oral Care Diets
6.1.4.1.4 Renal
6.1.4.1.5 Urinary tract disease
6.1.4.1.6 Obesity Diets
6.1.4.1.7 Derma Diets
6.1.4.1.8 Other Veterinary Diets
6.2 Pets
6.2.1 Cats
6.2.2 Dogs
6.2.3 Other Pets
6.3 Distribution Channel
6.3.1 Convenience Stores
6.3.2 Online Channel
6.3.3 Specialty Stores
6.3.4 Supermarkets/Hypermarkets
6.3.5 Other Channels
7 COMPETITIVE LANDSCAPE
7.1 Key Strategic Moves
7.2 Market Share Analysis
7.3 Brand Positioning Matrix
7.4 Market Claim Analysis
7.5 Company Landscape
7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
7.6.1 Mars, Incorporated
7.6.2 Nestle (Purina)
7.6.3 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
7.6.4 General Mills Inc.
7.6.5 Alltech
7.6.6 PLB International
7.6.7 Schell & Kampeter, Inc. (Diamond Pet Foods)
7.6.8 FARMINA PET FOODS
7.6.9 EBOS Group Limited
7.6.10 VAFO Praha s.r.o.
7.6.11 Nippon Pet Food
7.6.12 United Petfood
7.6.13 Vitakraft Pet Care GmbH
7.6.14 Wellness Pet Company
7.6.15 Thai Union Group (Bellotta)
8 KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security