United Kingdom Deodorant Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)
Market Report I 2025-06-06 I 122 Pages I EMR Inc.
The United Kingdom deodorant market was valued at USD 1.56 Billion in 2024. The industry is expected to grow at a CAGR of 4.10% during the forecast period of 2025-2034 to attain a valuation of USD 2.33 Billion by 2034.
United Kingdom Deodorant Market Growth
Scientific research into skin pigments suggests that human underarms have antimicrobial peptides (AMPs), which facilitate the reduction of body odour. To enhance its functioning, major brands are incorporating ingredients such as Vitamin B3 into deodorants. As skincare brands promote personal hygiene and odour protection by offering multifunctional products, natural substances that provide an even skin tone and long-lasting odour protection are expected to garner increasing popularity among consumers in the forecast period.
Increasing awareness about personal hygiene among men is driving the demand for whole body deodorants, which effectively control the adverse smell from feet, underarms, and private parts, among other regions. The availability of men's deodorants in various formats, including stick, cream, and roll-on has significantly enhanced the ease of application of deodorants.
Naturally formulated deodorants that soothe irritation on sensitive skin and nurture its natural microbiota are expected to witness a surge in demand as consumers look for customised solutions to their skin problems and body odour. Moreover, deodorants that provide a fresh sensory experience to consumers upon application are expected to gain significant traction in the forecast period.
Market Segmentation
United Kingdom Deodorant Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Gel
- Cream
- Spray
- Roll-On
- Stick
- Wipes
- Others
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Distribution Channel
- Supermarket and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- England
- Wales
- Scotland
- Northern Ireland
United Kingdom Deodorant Market Share
Based on type, the market is divided into gel, cream, spray, roll-on, stick, and wipes, among others. Over the forecast period, roll-ons are expected to gain increasing consumer popularity, as they are a convenient format for application of deodorants which keeps body odour at bay for long time intervals.
Leading Companies in the United Kingdom Deodorant Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Beiersdorf AG
- Estee Lauder Companies Inc.
- Procter & Gamble Co.
- L'oreal S.A.
- Colgate-Palmolive Company
- Revlon Inc.
- Unilever Plc
- L'Occitane International S.A.
- Natura & Co. (Avon)
- AKT London Ltd.
- Others
Major market players are expanding their existing production facilities to meet the burgeoning consumer demand for deodorants. This is expected to drive the market growth over the forecast period.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Europe Deodorant Market Overview
5.1 Key Industry Highlights
5.2 Europe Deodorant Historical Market (2018-2024)
5.3 Europe Deodorant Market Forecast (2025-2034)
6 United Kingdom Deodorant Market Overview
6.1 Key Industry Highlights
6.2 United Kingdom Deodorant Historical Market (2018-2024)
6.3 United Kingdom Deodorant Market Forecast (2025-2034)
7 United Kingdom Deodorant Market by Type
7.1 Gel
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Cream
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Spray
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Roll-On
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Stick
7.5.1 Historical Trend (2018-2024)
7.5.2 Forecast Trend (2025-2034)
7.6 Wipes
7.6.1 Historical Trend (2018-2024)
7.6.2 Forecast Trend (2025-2034)
7.7 Others
8 United Kingdom Deodorant Market by Gender
8.1 Male
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Female
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Unisex
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
9 United Kingdom Deodorant Market by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Convenience Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Online
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 United Kingdom Deodorant Market by Region
10.1 England
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Wales
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Scotland
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Northern Ireland
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis (HS Code - 33720)
13.1 Major Exporting Countries
13.1.1 By Value
13.1.2 By Volume
13.2 Major Importing Countries
13.2.1 By Value
13.2.2 By Volume
14 Competitive Landscape
14.1 Supplier Selection
14.2 Key Global Players
14.3 Key Regional Players
14.4 Key Player Strategies
14.5 Company Profiles
14.5.1 Beiersdorf AG
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.2 Estee Lauder Companies Inc.
14.5.2.1 Company Overview
14.5.2.2 Product Portfolio
14.5.2.3 Demographic Reach and Achievements
14.5.2.4 Certifications
14.5.3 Procter & Gamble Co.
14.5.3.1 Company Overview
14.5.3.2 Product Portfolio
14.5.3.3 Demographic Reach and Achievements
14.5.3.4 Certifications
14.5.4 L'oreal S.A.
14.5.4.1 Company Overview
14.5.4.2 Product Portfolio
14.5.4.3 Demographic Reach and Achievements
14.5.4.4 Certifications
14.5.5 Colgate-Palmolive Company
14.5.5.1 Company Overview
14.5.5.2 Product Portfolio
14.5.5.3 Demographic Reach and Achievements
14.5.5.4 Certifications
14.5.6 Revlon Inc.
14.5.6.1 Company Overview
14.5.6.2 Product Portfolio
14.5.6.3 Demographic Reach and Achievements
14.5.6.4 Certifications
14.5.7 Unilever Plc
14.5.7.1 Company Overview
14.5.7.2 Product Portfolio
14.5.7.3 Demographic Reach and Achievements
14.5.7.4 Certifications
14.5.8 L'Occitane International S.A.
14.5.8.1 Company Overview
14.5.8.2 Product Portfolio
14.5.8.3 Demographic Reach and Achievements
14.5.8.4 Certifications
14.5.9 Natura & Co. (Avon)
14.5.9.1 Company Overview
14.5.9.2 Product Portfolio
14.5.9.3 Demographic Reach and Achievements
14.5.9.4 Certifications
14.5.10 AKT London Ltd.
14.5.10.1 Company Overview
14.5.10.2 Product Portfolio
14.5.10.3 Demographic Reach and Achievements
14.5.10.4 Certifications
14.5.11 Others
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