Report

The United Kingdom applicant tracking system market size was valued at USD 77.50 Million in 2024. The market is further projected to grow at a CAGR of 5.20% between 2025 and 2034, reaching a value of USD 128.66 Million by 2034.

An applicant tracking system (ATS) is a software application designed to streamline the recruitment process by automating the filtration of job applications as per the requirement or eligibility criteria set by the companies. It serves as a comprehensive solution for HR professionals to efficiently manage the hiring workflow, from candidate sourcing to onboarding. ATS helps employers to improve their hiring efficiency, quality, and compliance, as well as to enhance their employer brand and candidate experience.

One of the factors that is driving the demand of applicant tracking system (ATS) is the competitive job market and the need for swift, efficient talent acquisition processes as organisations seek to hire best employees on immediate requirements. Also, the integration of AI capabilities within ATS is expected to drive the United Kingdom applicant tracking system market growth. AI-driven functionalities, such as resume parsing, predictive analytics for candidate matching, and chatbot-driven candidate engagement, enhance the overall efficiency of recruitment processes.

Key Trends and Developments

Increasing adoption of mobile-friendly ATS and the rising demand for artificial intelligence (AI) in recruitment are favourable impacting the United Kingdom applicant tracking system market outlook

United Kingdom Applicant Tracking System Market Trends

The concentration of ATS platforms for mobile devices is one of the notable trends contributing towards United Kingdom applicant tracking system market growth. With a growing number of job seekers using mobile devices for job searches, mobile-friendly ATS applications facilitate a better and responsive user experience. Smart Recruiters is a modern ATS that offers a mobile-optimised career site and application process, as well as a mobile app for recruiters to manage their hiring process.

Moreover, United Kingdom applicant tracking system market value is rising because many ATS platforms prioritise candidate experience nowadays. This is because applicant tracking systems with branded career portals and automated communication help organisations showcase their employer brand and create a positive experience for candidates. Market players, such as GoHire Technologies Ltd recommends connecting the ATS software to the career site (LinkedIn, Indeed), providing a user-friendly application process.

In addition, the increasing prevalence of remote work, which has led to a shift in recruitment strategies, has resulted in United Kingdom applicant tracking system market development. ATS solutions that support virtual collaboration, video interviewing, and remote onboarding have become crucial, which aligns with the evolving needs of organisations adapting to flexible work arrangements. Pinpoint's ATS offers the above-mentioned features, allowing recruiters to conduct interviews, collaborate with team members while allowing new hires to complete paperwork and training remotely.

Market Segmentation

United Kingdom Applicant Tracking System Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

- Software
- Services

Market Breakup by Deployment

- On-premises
- Cloud

Market Breakup by Organisation Size

- Small and Medium-Sized Enterprises
- Large Enterprises

Market Breakup by End-User

- BFSI
- IT and Telecommunications
- Government and Public Sector
- Retail
- Manufacturing
- Healthcare and Life Sciences
- Others

On premises deployment holds a significant United Kingdom applicant tracking system market share as it is widely used by large companies

According to United Kingdom applicant tracking system market analysis, on-premises deployment holds a substantial market share. This type of deployment is particularly favoured by large enterprises because it provides direct control over data and system infrastructure. The segment's development is further driven by the need to deploy low-cost applicant tracking systems (ATS) for on-premises infrastructures, such as deployment permit communication.

For instance, in February 2022, Crelate, a recruitment software provider, announced the updated version of their on-premises platform, Crelate Omni, with a vendor management system (VMS) to allow staffing professionals and recruiters to improve their overall recruitment process.

On the other hand, cloud deployment is expected to be the fastest-growing segment, reflecting the increasing adoption of cloud based ATS solutions. According to United Kingdom applicant tracking system (ATS) market report, small to medium-sized enterprises (SMEs) often prefer cloud solutions due to their scalability, accessibility, and cost-effectiveness. By using cloud services, users can access the information anywhere and anytime.

For instance, in April 2022, Oracle, a recruitment platform provider for hiring management, launched Oracle ME (My Experience), a cloud HCM suite to help recruiters easily hire most talented candidates. The platform allows organisations to guide employees through professional and personal activities, deliver responsive HR service support, and streamline communication across the organisation.

BFSI sector holds a dominating position in the market due to the need to streamline the recruitment process and reduce the hiring costs

The BFSI sector in the United Kingdom is one of the largest and most competitive in the world, with a high demand for fresh talent. The BFSI segment accounts for the largest share of the applicant tracking system market in United Kingdom due to the need to streamline the recruitment process, reduce the hiring costs, enhance the candidate experience, and comply with the data protection and anti-discrimination laws.

The IT and telecommunications sector is another major segment of the applicant tracking system market, as it faces a high demand for skilled and qualified professionals, especially in the fields of cloud computing, cybersecurity, artificial intelligence, and digital transformation. Some of the key factors driving the size of the United Kingdom applicant tracking system market in the IT and telecommunications sector are the need to attract and retain the best talent, improve the effectiveness of the hiring process, and enhance the employer reputation.

The healthcare sector also holds a significant United Kingdom applicant tracking system market share as it faces a high demand for qualified and experienced professionals, especially in the fields of nursing, pharmacy, biotechnology, and medical research. The sector leverages ATS to manage complex hiring processes, comply with regulations, and ensure the recruitment of qualified healthcare professionals.

Competitive Landscape

Markey players are focused on developing optimal applicant tracking systems to cater to different end users and strengthen their position

Other key players in the United Kingdom applicant tracking system market analysis include ICiMS, Inc., Talos360 Limited, Pinpoint, ITS Software Systems Ltd. (Eploy), SmartRecruiters, Inc., and Tribepad Limited., among others.