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Report
Soft Drinks in Serbia
Market Direction I 2025-01-22 I 70 Pages I Euromonitor
Rising prices and a decline in disposable income are negatively impacting the soft drinks market in Serbia in 2024. Consumers are reassessing their purchases and prioritising essential items, making price an increasingly important factor in their purchasing decisions. With rising price sensitivity, more Serbians are opting for cost-effective soft drinks, including private label, which offers a desirable price-quality balance, as well as discounted products. They are also shifting towards healthi...
Euromonitor International's Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Serbia
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN SERBIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases and health concerns influence purchasing decisions in 2024
Little innovation in cola carbonates
New flavours and healthier options in non-cola carbonates
PROSPECTS AND OPPORTUNITIES
A brighter outlook as price increases slow
Innovation to capture consumers' attention
Leading companies to maintain their market positions
CATEGORY DATA
Table 121 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 122 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 123 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 124 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 125 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 126 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 127 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 128 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 129 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 130 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 131 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 132 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 133 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 134 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 135 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 136 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 137 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 138 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 139 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 140 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prices and declining disposable incomes impact demand in 2024
Leading brands maintain their positions with the support of advertising and promotions
Little innovation in a mature market
PROSPECTS AND OPPORTUNITIES
Juice to benefit from its perception of being a healthy soft drink
Intense competition between leading brands and private label
Health and sustainability trends influence innovation
CATEGORY DATA
Table 33 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 34 Off-trade Sales of Juice by Category: Value 2019-2024
Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health consciousness supports growth of bottled water in 2024
Private label growth as Serbians look for value for money
Innovation to attract consumers' attention
PROSPECTS AND OPPORTUNITIES
Moderate growth as health consciousness encourages bottled water consumption
New products will cater to health-conscious consumers
The price has to be right
CATEGORY DATA
Table 45 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing product awareness and health consciousness drive growth in 2024
Aqua Viva maintains its dominance
Economic factors hampering volume sales growth
PROSPECTS AND OPPORTUNITIES
Rising health consciousness and sports participation drive further growth
Economising prevents higher growth
Assortment and competitor expansion
CATEGORY DATA
Table 57 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 58 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth fuelled by rising popularity amongst younger consumers, discounts and an expanding assortment
Potential ban of the sale of energy drinks to minors
Larger sizes appeal with their lower cost per litre
PROSPECTS AND OPPORTUNITIES
Future growth supported by younger consumers, assortment expansion and promotions
The price has to be right to attract price-sensitive consumers
Innovation to drive consumer interest
CATEGORY DATA
Table 69 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 70 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Concentrates benefit from their lower prices in 2024
Cedevita maintains its lead; however, private label is on the rise
Atlantic BG doo introduces healthier Cedevita Vitamin Water
PROSPECTS AND OPPORTUNITIES
Slowed growth with rising competition from healthier and more convenient soft drinks
Rising competition from private label
Concentrates producers to focus on creating healthier options
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 82 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea sales impacted by consumers prioritising essential products in 2024
Players focus on new flavours, packaging and healthier teas
Intensifying competition in 2024
PROSPECTS AND OPPORTUNITIES
Recovery in disposable income and slowed price growth will drive demand
Strong growth of reduced sugar alternatives
Intensifying competition
CATEGORY DATA
Table 97 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 98 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased consumer awareness supports volume growth in 2024
Growing assortment of products captures consumer interest
Challenge of competition from coffee shops' freshly-made RTD coffee
PROSPECTS AND OPPORTUNITIES
Low market maturity ensures further growth
More players and flavours
Increased competition and price sensitivity to drive price-based competition and frequent discounting
CATEGORY DATA
Table 109 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 110 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 111 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 112 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 117 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 118 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 119 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
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