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Report
Podcasting Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Genre (News, Comedy, Sports, Society & Culture, Others (Health & Fitness, Business, etc.), By Format (Interview, Solo, Conversational, Repurposed Content, Others (Panels, Hybrid, etc.), By Region
Market Report (3 business days) I 2023-10-03 I 188 Pages I TechSci Research
The global podcasting market is witnessing high demand and is anticipated to grow significantly owing to the increasing number of smartphone users and rising internet penetration in different countries. Moreover, the increased demand for regional content and the rising popularity of podcasts through social media platforms will boost the global podcasting market.
A digital audio recording that can be downloaded or played online is referred to as a podcast. Podcasts have developed beyond being downloaded radio shows to become a prevalent form of audio entertainment. Each podcast is a series produced by a host and then made available online, episode by episode, for subscribers to download and listen to as they are released. Podcasts are an accessible approach for content producers to communicate with an audience, in contrast to more conventional content production techniques such as TV and radio programs. Moreover, podcasts still need to be regulated. Hence, podcasters can hold a broadcasting license to distribute their episodes. Anyone with a microphone, recording software, and a hosting platform subscription can start their podcast.
Furthermore, the increasing penetration of smartphones, laptops, and tablets in different countries drives the global podcasting market. According to the report "Computer and Internet use in the United States: 2018" by the United States Census Bureau, 84% of households had smartphones, compared to 78% that had a desktop or laptop.
The use of blockchain, artificial intelligence (AI), and Internet of Things (IoT) technologies has dramatically impacted market expansion. Additionally, the podcast industry is expected to expand due to integrating innovative technologies into modernized transcription technology and paid podcast events.
Increasing Podcast Creation is Fueling the Market's Expansion
Global podcasting is witnessing high demand due to the increasing popularity of podcasting across various regions with the availability of regional content. Globally there are around 2.4 million podcasts with over 66 million episodes between them and more than 120 million podcast listeners in the United States. Moreover, according to an article published by Forbes, around 4 million podcasts are available on Spotify AB.
Rising Internet Penetration and Low-Cost Internet is Driving the Market Growth
As per the data provided by the World Bank, around 60% of the world's population has internet access. Moreover, the declining price of the internet is giving consumer affordability to browse more on the internet. As per the data published by Firstpost in their article, Israel has the cheapest internet availability with an average cost of one GB of data at USD 0.04. Additionally, the article mentioned that a nation with superior 4G or 5G infrastructure typically offers more affordable mobile data. Mobile data is more prevalent in countries with little or no fixed-line broadband availability. In such circumstances, a user can only access the internet via mobile data. High demand and many competing service providers may lead to incredibly affordable data plans. Thus, the increasing presence of low-cost internet and rising internet penetration will drive the global podcasting market.
Rise in Podcast Preference Over Other Media to Fuel Market Growth
Podcasts can be listened to while a consumer is engaged in a routine activity such as walking, exercising, driving, cleaning, or gardening, in addition to the convenience of making better use of downtime on public transportation or in a doctor's waiting room. It is simple to recognize the similarities to radio, the preferred medium for listening to music and news before the emergence of podcasts. Consuming audio information tailored to preferences or needs is simple because of the on-demand availability and extensive choice of content. Podcasts are a terrific way to add education, productivity, or entertainment to any daily routine.
Market Segmentation
The global podcasting market is segmented into genre and format. On the basis of genre, the market is segmented into news, comedy, sports, society & culture, health & fitness, business, etc. Furthermore, based on format, the market is segmented into interview, solo, conversational, and repurposed content, and others include panels, hybrid, etc., On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Company Profiles
Stitcher Media LLC, TuneIn, Inc., SoundCloud Global Limited & Co., Audacy, Inc., iHeartMedia Inc., Apple, Inc., Pandora Media, Inc., Amazon.com, Inc., Liberated Syndication Inc., and Podbean Tech, LLC are among the major market players that are leading the market growth of the global podcasting market.
Report Scope:
In this report, the global podcasting market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Global Podcasting Market, By Genre:
o News
o Comedy
o Sports
o Society & Culture
o Others
- Global Podcasting Market, By Format:
o Interview
o Solo
o Conversational
o Repurposed Content
o Others
- Global Podcasting Market, By Region:
o North America
- United States
- Canada
- Mexico
o Europe
- France
- Germany
- Spain
- Netherlands
- United Kingdom
o Asia-Pacific
- China
- India
- Japan
- Vietnam
- South Korea
o Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
o South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global podcasting market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Global Podcasting Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Genre Market Share Analysis (News, Comedy, Sports, Society & Culture, Other (Health & Fitness, Business))
4.2.2. By Format Market Share Analysis (Interview, Solo, Conversational, Repurposed Content, Others (Panels, Hybrid))
4.2.3. By Regional Market Share Analysis
4.2.3.1. North America Market Analysis
4.2.3.2. South America Market Analysis
4.2.3.3. Middle East & Africa Market Analysis
4.2.3.4. Europe Market Analysis
4.2.3.5. Asia-Pacific Market Analysis
4.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
4.3. Global Podcasting Market Mapping & Opportunity Assessment
4.3.1. By Genre Market Mapping & Opportunity Assessment
4.3.2. By Format Market Mapping & Opportunity Assessment
5. North America Podcasting Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Genre Market Share Analysis
5.2.2. By Format Market Share Analysis
5.2.3. By Country Market Share Analysis
5.2.3.1. United States Podcasting Market Outlook
5.2.3.1.1. Market Size & Forecast
5.2.3.1.1.1. By Value
5.2.3.1.2. Market Share & Forecast
5.2.3.1.2.1. By Genre Market Share Analysis
5.2.3.1.2.2. By Format Market Share Analysis
5.2.3.2. Canada Podcasting Market Outlook
5.2.3.2.1. Market Size & Forecast
5.2.3.2.1.1. By Value
5.2.3.2.2. Market Share & Forecast
5.2.3.2.2.1. By Genre Market Share Analysis
5.2.3.2.2.2. By Format Market Share Analysis
5.2.3.3. Mexico Podcasting Market Outlook
5.2.3.3.1. Market Size & Forecast
5.2.3.3.1.1. By Value
5.2.3.3.2. Market Share & Forecast
5.2.3.3.2.1. By Genre Market Share Analysis
5.2.3.3.2.2. By Format Market Share Analysis
6. Europe Podcasting Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Genre Market Share Analysis
6.2.2. By Format Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. France Podcasting Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Genre Market Share Analysis
6.2.3.1.2.2. By Format Market Share Analysis
6.2.3.2. Germany Podcasting Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Genre Market Share Analysis
6.2.3.2.2.2. By Format Market Share Analysis
6.2.3.3. Spain Podcasting Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Genre Market Share Analysis
6.2.3.3.2.2. By Format Market Share Analysis
6.2.3.4. Netherlands Podcasting Market Outlook
6.2.3.4.1. Market Size & Forecast
6.2.3.4.1.1. By Value
6.2.3.4.2. Market Share & Forecast
6.2.3.4.2.1. By Genre Market Share Analysis
6.2.3.4.2.2. By Format Market Share Analysis
6.2.3.5. United Kingdom Podcasting Market Outlook
6.2.3.5.1. Market Size & Forecast
6.2.3.5.1.1. By Value
6.2.3.5.2. Market Share & Forecast
6.2.3.5.2.1. By Genre Market Share Analysis
6.2.3.5.2.2. By Format Market Share Analysis
7. Asia-Pacific Podcasting Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Genre Market Share Analysis
7.2.2. By Format Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. China Podcasting Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Genre Market Share Analysis
7.2.3.1.2.2. By Format Market Share Analysis
7.2.3.2. Japan Podcasting Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Genre Market Share Analysis
7.2.3.2.2.2. By Format Market Share Analysis
7.2.3.3. India Podcasting Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Genre Market Share Analysis
7.2.3.3.2.2. By Format Market Share Analysis
7.2.3.4. Vietnam Podcasting Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Genre Market Share Analysis
7.2.3.4.2.2. By Format Market Share Analysis
7.2.3.5. South Korea Podcasting Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Genre Market Share Analysis
7.2.3.5.2.2. By Format Market Share Analysis
8. Middle East & Africa Podcasting Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Genre Market Share Analysis
8.2.2. By Format Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. South Africa Podcasting Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Genre Market Share Analysis
8.2.3.1.2.2. By Format Market Share Analysis
8.2.3.2. Saudi Arabia Podcasting Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Genre Market Share Analysis
8.2.3.2.2.2. By Format Market Share Analysis
8.2.3.3. UAE Podcasting Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Genre Market Share Analysis
8.2.3.3.2.2. By Format Market Share Analysis
8.2.3.4. Turkey Podcasting Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Genre Market Share Analysis
8.2.3.4.2.2. By Format Market Share Analysis
9. South America Podcasting Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Genre Market Share Analysis
9.2.2. By Format Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. Argentina Podcasting Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Genre Market Share Analysis
9.2.3.1.2.2. By Format Market Share Analysis
9.2.3.2. Colombia Podcasting Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Genre Market Share Analysis
9.2.3.2.2.2. By Format Market Share Analysis
9.2.3.3. Brazil Podcasting Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Genre Market Share Analysis
9.2.3.3.2.2. By Format Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing podcasts creation
10.1.2. Growing internet penetration
10.1.3. Rise in podcast preference over other media
10.2. Challenges
10.2.1. Low internet speed
10.2.2. Less awareness in developing countries
11. Impact of COVID-19 on Global Podcasting Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Countries Impacted
11.1.4. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Rising popularity among millennials
12.2. High demand for educational purposes
12.3. Integration of artificial intelligence
12.4. Surging popularity of sports podcasts
12.5. Growing number of smartphones users
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Stitcher Media LLC
14.1.1.1. Company Details
14.1.1.2. Product & Services
14.1.1.3. Financials (As Reported)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. TuneIn, Inc.
14.1.2.1. Company Details
14.1.2.2. Product & Services
14.1.2.3. Financials (As Reported)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. SoundCloud Global Limited & Co.
14.1.3.1. Company Details
14.1.3.2. Product & Services
14.1.3.3. Financials (As Reported)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Audacy, Inc.
14.1.4.1. Company Details
14.1.4.2. Product & Services
14.1.4.3. Financials (As Reported)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. iHeartMedia Inc.
14.1.5.1. Company Details
14.1.5.2. Product & Services
14.1.5.3. Financials (As Reported)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Apple, Inc.
14.1.6.1. Company Details
14.1.6.2. Product & Services
14.1.6.3. Financials (As Reported)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Pandora Media, Inc.
14.1.7.1. Company Details
14.1.7.2. Product & Services
14.1.7.3. Financials (As Reported)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Amazon.com, Inc.
14.1.8.1. Company Details
14.1.8.2. Product & Services
14.1.8.3. Financials (As Reported)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Liberated Syndication Inc.
14.1.9.1. Company Details
14.1.9.2. Product & Services
14.1.9.3. Financials (As Reported)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Podbean Tech LLC
14.1.10.1. Company Details
14.1.10.2. Product & Services
14.1.10.3. Financials (As Reported)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Genre Type
15.3. Target Format Type
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