Report

The in-flight entertainment market is anticipated to grow from USD 5.26 billion in 2024 to USD 9.60 million in 2032, achieving a projected CAGR of 7.81% during the forecast period 2025-2032. The global in-flight entertainment market is projected to witness growth owing to higher demand for in-flight entertainment and connectivity (IFEC) systems, rapid expansion and the evolving demographic in the aviation sector. In addition, the integration of in-flight entertainment (IFE) positively impacts passengers' experience by providing movies, music, games, and live TV on a seatback screen or personal device. Airlines increasingly use Wi-Fi streaming, interactive content, and virtual reality to engage passengers while also providing them with a more individualized entertainment experience, which airline IFE systems now allow. As airlines focus on passenger satisfaction and differentiating themselves from their competitors, IFE will continue to evolve and will also incorporate things such as augmented reality, while AI-based recommendations will define the future of onboard entertainment and engagement, enhancing the entire experience for the passenger.
For example, in May 2025, Riyadh Air first launched Panasonic Avionics to implement modular interactives on their aircraft. A cutting-edge in-flight entertainment (IFE) authoring system designed to revolutionize the passenger experience. The system enables airlines to update content, tailor promotions, and personalize seatback screens based on passenger behavior, loyalty tiers, or flight routes, without the need for traditional software development cycles.
Technological Advancements Enhanced Global In-Flight Entertainment Market Growth
Technological advancements are transforming in-flight entertainment (IFE), driving market growth through high-speed connectivity, AI-driven personalization, and immersive digital experiences. Airlines are integrating 5G, satellite-based internet, and streaming platforms to enhance passenger engagement. Innovations in augmented reality (AR), virtual reality (VR), and AI-powered content recommendations are reshaping onboard entertainment, offering tailored experiences. The shift toward bring-your-own-device (BYOD) models and cloud-based content delivery further streamlines accessibility. As demand for seamless connectivity and interactive entertainment rises, these advancements continue to shape the future of passenger experience and airline differentiation.
For example, in April 2025, Cathay Pacific launched free Wi-Fi and ultra-HD content for diamond members in its premium cabins, while the service will be available for economy members with some extra charges. This significant milestone reflects Cathay Pacific's long-standing commitment to and leadership in innovation and customer-centric design.
AI-Enhanced Travel Experience Boosts In-Flight Entertainment Market Demand
AI analyzes passengers' data such as language, interests, etc., and recommends them movies, shows, music and even games. This personalized engagement increases customer satisfaction and makes in-flight entertainment more demanding. AI also enables these systems to respond to voice commands and smart assistants; this improves accessibility for those who have limited skills to use advanced tech systems. AI can also detect system failures before they affect passengers' experience, which leads to less discomfort for passengers and makes their journey smooth and entertaining. AI also suggests content based on flight duration, for those who are having short-haul flights can watch short videos, and long-haul flights can go for long ones. As a result of these advancements, passengers are more engaged, airlines generate more ancillary revenue, and tech providers witness increased demand, fueling significant growth in the in-flight entertainment market.
For example, in February 2024, Air India, India's leading global airline with the largest international network in the country and the most non-stop routes connecting India with global destinations, selected Thales S.A.'s AVANT Up inflight entertainment (IFE) solution. With Thales' AVANT Up, Air India delivers engaging and memorable guest experiences.
Wide-Body Aircraft Leading In-Flight Entertainment Market Share
Wide-body aircraft are driving in-flight entertainment (IFE) market growth, offering advanced connectivity, immersive digital experiences, and expanded passenger engagement. Airlines prioritize high-speed streaming, AI-driven personalization, and interactive content to enhance onboard entertainment. The spacious cabin layout of wide-body aircraft allows for larger screens, premium seating configurations, and enhanced entertainment systems, catering to long-haul travelers. As demand for seamless connectivity and personalized entertainment rises, wide-body aircraft continue to shape the future of IFE innovations and passenger experience.
For instance, in February 2025, Blueprint by JetBlue - the airline's personalized inflight experience platform - designed to provide travelers with more customization across their journey, beginning with new inflight entertainment features such as watch party, content recommendations, pickup where you left off, saved favorites etc. to increase their popularity and customer satisfaction.
North America Dominates the In-Flight Entertainment Market Size
A combination of technological innovation, strong airline presence and consumer demand has made North America dominant in the global in-flight entertainment market (IFE). Large airlines such as Delta, American Airlines and United Airlines are headquartered in North America and are known for their strong investment in advanced IFE systems to improve the experience. The region also has major IFE manufacturers that drive innovation and the delivery of cutting-edge entertainment and connectivity solutions around the world. Early adoption of technologies such as 4K displays, personalization of AI-operated content, and high-speed satellite internet will strengthen market leadership. Furthermore, the region benefits from high air travel when needed, especially for long distances and business trips, which makes IFE a key competitive difference. With its robust infrastructure, favorable regulations, and commitment to enhancing customer experience, North America continues to set the global in-flight entertainment market.
For instance, in May 2025, Air Canada Inc. continued to lead North America in-flight entertainment by offering the largest and most varied content library. With movies and shows in multiple languages, they showcase North America's dominance in providing passengers with engaging and enjoyable travel experiences.
Impact of U.S. Tariffs on Global In-Flight Entertainment Market
- Higher Costs for Airlines: Tariffs on IFE hardware such as seatback screens, storage devices, and embedded computing modules, increase expenses.
- Supply Chain Disruptions: Restrictions on communication systems, semiconductors, and display units affect availability, delaying upgrades.
- Shift to Streaming Models: Airlines are adopting bring-your-own-device (BYOD) models to reduce reliance on tariff-impacted hardware.
- Innovation Challenges: Tariffs on antenna systems and satellite communication hardware disrupt connectivity advancements.
Key Players Landscape and Outlook
The IFE market (In-Flight Entertainment) recorded strong growth between 2025 and 2030. Airlines are increasingly investing in high-speed satellite conferencing, 4K display systems and personalized entertainment solutions to meet the developing expectations of passengers with digital experiences. Recommendations for wireless streaming, augmented and virtual reality integration and AI-based content change the way passengers deal with onboard media. With the presence of large airlines and IFE technology providers, North America remains the dominant region, and Asia-Pacific Space highlights the fastest-growing market due to the rapid expansion of the fleet and the increased revenue available. Despite the growth of the promise, the industry faces challenges including high installation costs, long procurement cycles, and concerns about cybersecurity and data protection.
For instance, in May 2023, Etihad Airlines introduced Rave Ultra 4K monitors from Safran, Bluetooth headphone pairing, and personal device pairing with the screens are some exciting new features. The Ka-band technology from Viasat allows high-speed Wi-Fi with streaming capabilities and Live TV, including news and sports channels. Further, Etihad's E-BOX offers guests hours of entertainment, from blockbuster movies to TV shows, music, podcasts, and games.