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Report
Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Market Report I 2025-02-01 I 130 Pages I PayNxt360
According to PayNXT360, loyalty market in Nigeria is expected to grow by 18.6% on annual basis to reach US$241.7 million in 2025.
In value terms, the loyalty market in the country has recorded a CAGR of 20.5% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 16.0% during 2025-2029. Loyalty market in the country is expected to increase from US$203.9 million in 2024 to reach US$437.3 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Nigeria. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Key Insights
Businesses in Nigeria are embracing digital loyalty platforms such as ThankUCash to enhance customer engagement, fueled by the rise of e-commerce and cashless payments facilitated by companies like Jumia and Flutterwave. Similarly, cashback programs are gaining traction in response to inflation and shifting consumer preferences for cost-saving incentives, with players like Opay and Kuda leading the way. These trends are complemented by the proliferation of multichannel loyalty programs that unify customer experiences across in-store, online, and mobile channels, enabling brands like Shoprite and Spar to meet customer demands for seamless and convenient rewards systems.
Looking ahead, integrating loyalty programs with fintech solutions and advancements in data-driven personalization will shape the market over the next few years. The rapid growth of fintech has spurred innovation, with platforms like PalmPay embedding loyalty features directly into mobile payments, creating opportunities for collaboration between fintech and traditional retailers. Meanwhile, AI and advanced analytics drive more personalized customer experiences, ensuring that businesses can target specific needs and preferences. These developments will solidify loyalty programs as a vital tool for customer retention and competitive differentiation in Nigeria's dynamic and increasingly digital economy.
Increasing Adoption of Digital Loyalty Platforms
- Nigerian businesses are increasingly adopting digital loyalty platforms to enhance customer engagement. Retailers, financial institutions, and e-commerce companies use mobile apps and web platforms to deliver seamless loyalty experiences. Platforms like ThankUCash have gained significant traction, offering cashback and loyalty solutions to small and medium-sized businesses. These platforms integrate with businesses' point-of-sale (POS) systems, enabling real-time loyalty point accrual and redemption.
- The rise of e-commerce and digital payments in Nigeria, driven by companies like Jumia and Flutterwave, has created a fertile ground for digital loyalty programs. Additionally, the need for businesses to retain customers amidst rising competition has made digital loyalty platforms a preferred tool.
- This trend is expected to intensify as more businesses recognize the value of digital loyalty platforms in retaining customers. Advancements in fintech and the increasing adoption of artificial intelligence in analyzing customer behavior will further enhance the effectiveness of these programs. Digital loyalty programs will likely dominate the Nigerian loyalty landscape, with increased integration across e-commerce and retail sectors.
Cashback Programs Gaining Traction
- Cashback programs are becoming popular among Nigerian consumers, especially in the e-commerce and financial services sectors. Fintech platforms like Opay and Kuda offer cashback incentives to customers for using their payment systems, encouraging repeat transactions. Similarly, grocery chains such as Shoprite have implemented cashback schemes to retain and attract cost-conscious customers.
- Economic challenges like inflation and reduced consumer spending power have made Nigerian consumers more price-sensitive. Additionally, the competitive landscape in fintech and retail has prompted companies to use cashback as a differentiator.
- As economic conditions remain challenging, cashback programs will likely gain further traction. Companies are expected to innovate these offerings, combining them with gamification and personalized promotions to deepen customer engagement. Over time, cashback programs may also integrate with loyalty ecosystems, offering more value to users and creating long-term customer loyalty.
Growth in Multichannel Loyalty Programs
- Nigerian businesses increasingly offer multichannel loyalty programs that connect in-store, online and mobile touchpoints. For example, brands like Shoprite and Spar enable customers to earn and redeem loyalty points across physical stores and e-commerce platforms.
- The omnichannel approach is becoming more important as Nigerian consumers shop across multiple platforms. Retailers and brands respond to these shifting preferences by creating loyalty programs that work seamlessly across channels. The growth of mobile shopping and payment options has made integrating loyalty systems across platforms easier.
- Multichannel loyalty programs will become a standard in the Nigerian market, driven by the need to meet consumers where they are. These programs will likely incorporate advanced technologies like machine learning to offer personalized rewards and ensure a seamless experience across all channels. This will enhance brand loyalty and drive repeat purchases across retail and online platforms.
Increased Focus on Data-Driven Personalization
- Companies in Nigeria are leveraging data analytics to deliver personalized loyalty experiences. For instance, Paystack and Flutterwave, two prominent payment service providers, analyze transaction data to create customized customer loyalty offers. Retailers also use data to offer targeted discounts and promotions based on individual shopping behavior.
- The increased availability of customer data through digital transactions and mobile payments has enabled businesses to better understand their customers. Additionally, competition among businesses to stand out has pushed companies to offer more personalized loyalty programs that cater to specific consumer needs.
- Data-driven personalization is expected to deepen, with businesses investing in advanced analytics and artificial intelligence tools. This will enable more accurate customer segmentation and targeted loyalty initiatives, increasing program effectiveness. Over time, consumers will expect personalized experiences as a baseline, further driving this trend.
Integration of Loyalty Programs with Fintech Solutions
- Loyalty programs are increasingly being integrated with fintech solutions in Nigeria. Mobile payment apps like PalmPay and Paga are embedding loyalty features, such as rewards for frequent transactions and referrals, to increase user engagement.
- The rapid growth of fintech in Nigeria, coupled with the increasing adoption of digital payments, has created opportunities for integrating loyalty programs with financial solutions. Fintech platforms leverage these programs to boost customer retention and encourage higher transaction volumes.
- This trend will likely gain momentum, with fintech companies enhancing their loyalty offerings to remain competitive. We expect collaborations between fintech firms and traditional retailers to create joint loyalty ecosystems. This will benefit consumers by offering rewards across multiple sectors, from retail to financial services.
Competitive Landscape and Regulatory Changes in Nigeria's Loyalty Market
The competitive landscape of Nigeria's loyalty market is characterized by moderate intensity, driven by a mix of established players, startups, and evolving business models. Major players such as Jumia, Shoprite and fintech platforms like Opay and Kuda dominate specific verticals with innovative loyalty programs, while startups like ThankUCash are expanding access to loyalty solutions for SMEs. However, the market remains fragmented, offering both opportunities and challenges. While larger firms benefit from advanced digital capabilities, smaller businesses face barriers such as limited infrastructure, economic constraints, and consumer skepticism over data privacy. Despite these challenges, the market's dynamism fosters innovation and competition.
The loyalty market will undergo significant transformations over the next 2-4 years. Larger players will increasingly adopt AI and machine learning for personalized loyalty programs, while mergers and acquisitions will likely consolidate the market. Cross-sector collaborations between fintech, retail, and telecom providers are anticipated to create integrated loyalty ecosystems, broadening the appeal and effectiveness of loyalty programs. Regulatory developments, including the Central Bank's cashless policy and stricter enforcement of data protection laws, will further shape the market by boosting digital payments while ensuring transparency and consumer trust. Together, these factors will create a more competitive, technology-driven loyalty market in Nigeria, fostering growth and innovation.
Competitive Landscape: Overview
- The loyalty market in Nigeria is moderately competitive and growing in intensity as new players enter the ecosystem. Established companies like Jumia (e-commerce), Shoprite (retail), and fintech platforms like Kuda and Opay dominate with innovative loyalty programs. Smaller startups like ThankUCash are also rapidly gaining traction by offering white-labeled loyalty solutions to SMEs.
- The competition is further fueled by the rise of fintech and e-commerce, sectors that naturally align with loyalty offerings. Established financial institutions such as Access Bank and Zenith Bank also leverage loyalty programs to retain customers amidst competition from digital-only banks.
Type of Players in the Market
- Companies like Jumia and Shoprite lead the retail and e-commerce sectors, implementing loyalty programs to incentivize repeat purchases. These programs often involve point-based systems and discounts.
- Fintech platforms such as Flutterwave, Opay, and PalmPay directly integrate cashback and referral-based loyalty programs into their payment systems. Their ability to gather and analyze transaction data gives them a competitive edge in offering personalized incentives.
- Loyalty-focused startups like ThankUCash cater to SMEs by providing digital loyalty platforms and integration with POS systems. Their entry has democratized access to loyalty programs, especially for smaller businesses.
Market Structure
- The Nigerian loyalty market is fragmented, with a mix of large players dominating specific verticals (e.g., retail, fintech) and a growing number of smaller startups and local businesses implementing loyalty initiatives. This fragmentation creates opportunities for innovative companies but also results in varying standards of loyalty program effectiveness.
- Many smaller businesses lack the infrastructure to adopt advanced digital loyalty solutions, which limits the market's overall growth potential.
- Inflation and reduced consumer spending power make designing loyalty programs with attractive rewards challenging while maintaining profitability.
- New entrants face consumer skepticism, particularly in fintech and digital programs, due to data privacy and fraud concerns.
Competitive Landscape Outlook
- Larger players are set to intensify AI and machine learning use to deliver hyper-personalized loyalty experiences. For example, fintech leaders like Opay may leverage machine learning to analyze transaction patterns and offer individualized cashback or discounts. Such advancements will pressure other companies to invest in similar technologies to remain competitive and retain customers.
- The loyalty market will likely witness mergers and acquisitions, with larger firms acquiring smaller players to broaden their offerings. For instance, ThankUCash, a Nigerian loyalty startup, could be a potential acquisition target for established retailers or fintech companies seeking to integrate its technology. Consolidation will reduce market fragmentation, streamline operations, and intensify competition among fewer but stronger players.
- Fintech companies, retailers, and telecom operators are expected to form partnerships to create integrated loyalty ecosystems. For example, collaborating with Jumia, a leading e-commerce platform, and Flutterwave could enable customers to earn and redeem rewards across shopping and payment touchpoints. Such collaborations will make loyalty programs more versatile and appealing, driving competition across sectors.
- The market will remain dynamic with startups entering it targeting niche opportunities or underserved segments. For instance, local tech startups may develop hyper-local loyalty programs catering to specific regions or demographics, like rural communities or youth-centric brands. These entrants will disrupt the market with fresh approaches, pushing incumbents to innovate continuously to retain their customer base.
Recent Regulatory Updates
- The Central Bank of Nigeria (CBN) continues to drive its cashless policy, including limits on cash withdrawals, indirectly impacting loyalty programs. This regulation has boosted digital payments, the backbone of loyalty systems. This policy encourages businesses and consumers to use electronic transactions, fostering the growth of digital loyalty platforms.
- Nigeria's Data Protection Regulation (NDPR) has been actively enforced, requiring loyalty program providers to ensure compliance in collecting and using consumer data. Companies must now be transparent about how they use customer data and take steps to secure it, which has increased operational costs for many providers.
- The Federal Competition and Consumer Protection Commission (FCCPC) has strengthened its oversight in the past year, emphasizing fair treatment of customers. Loyalty programs that involve misleading promotions or unclear terms and conditions have been scrutinized.
1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2 Nigeria Retail Sector Market Size Trend Analysis
2.1 Nigeria Retail Industry Market Size, 2020-2029
2.2 Nigeria Ecommerce Market Size, 2020-2029
2.3 Nigeria POS Market Size Trend Analysis, 2020-2029
3 Nigeria Loyalty Spend Market Size and Future Growth Dynamics
3.1 Nigeria Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029
3.2 Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024
3.3 Nigeria Loyalty Spend Share by Functional Domains, 2020-2029
3.4 Nigeria Loyalty Spend by Loyalty Schemes, 2020-2029
3.5 Nigeria Loyalty Spend by Loyalty Platforms, 2020-2029
4 Nigeria Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape
4.1 Analysis of Key Trends and Drivers
4.2 Competitive Landscape of Loyalty Programs in Nigeria
4.3 Strategy and Innovation in Loyalty Programs Nigeria
5 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Nigeria Loyalty Schemes Spend Share by Loyalty Program Type, 2024
5.2 Nigeria Spend by Point-based Loyalty Program, 2020-2029
5.3 Nigeria Spend by Tiered Loyalty Program, 2020-2029
5.4 Nigeria Spend by Mission-driven Loyalty Program, 2020-2029
5.5 Nigeria Spend by Spend-based Loyalty Program, 2020-2029
5.6 Nigeria Spend by Gaming Loyalty Program, 2020-2029
5.7 Nigeria Spend by Free Perks Loyalty Program, 2020-2029
5.8 Nigeria Spend by Subscription Loyalty Program, 2020-2029
5.9 Nigeria Spend by Community Loyalty Program, 2020-2029
5.10 Nigeria Spend by Refer a Friend Loyalty Program, 2020-2029
5.11 Nigeria Spend by Paid Loyalty Program, 2020-2029
5.12 Nigeria Spend by Cashback Loyalty Program, 2020-2029
6 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
6.1 Nigeria Loyalty Schemes Spend Share by Channel, 2020-2029
6.2 Nigeria Loyalty Spend by In-Store, 2020-2029
6.3 Nigeria Loyalty Spend by Online, 2020-2029
6.4 Nigeria Loyalty Spend by Mobile, 2020-2029
7 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7.1 Nigeria Loyalty Schemes Spend Share by Business Model, 2020-2029
7.2 Nigeria Loyalty Spend by Seller Driven, 2020-2029
7.3 Nigeria Payment Instrument Driven Loyalty Program Spend, 2020-2029
7.4 Nigeria Loyalty Spend by Other Segment, 2020-2029
8 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8.1 Nigeria Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029
8.2 Nigeria Loyalty Schemes Spend in Retail, 2020-2029
8.3 Nigeria Loyalty Schemes Spend in Financial Services, 2020-2029
8.4 Nigeria Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029
8.5 Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029
8.6 Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
8.7 Nigeria Loyalty Schemes Spend in Telecoms, 2020-2029
8.8 Nigeria Loyalty Schemes Spend in Media & Entertainment, 2020-2029
8.9 Nigeria Loyalty Schemes Spend in Other, 2020-2029
9 Nigeria Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029
9.1 Nigeria Online Loyalty Spend in Retail Segment, 2020-2029
9.2 Nigeria Online Loyalty Spend in Financial Services, 2020-2029
9.3 Nigeria Online Loyalty Spend in Healthcare & Wellness, 2020-2029
9.4 Nigeria Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029
9.5 Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
9.6 Nigeria Online Loyalty Spend in Telecoms, 2020-2029
9.7 Nigeria Online Loyalty Spend in Media & Entertainment, 2020-2029
9.8 Nigeria Online Loyalty Spend in Other Segment, 2020-2029
10 Nigeria In-store Loyalty Spend in Key Sectors, 2024 & 2029
10.1 Nigeria In-store Loyalty Spend in Retail Segment, 2020-2029
10.2 Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
10.3 Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
10.4 Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
10.5 Nigeria In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029
10.6 Nigeria In-store Loyalty Spend in Other Sector, 2020-2029
11 Nigeria Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029
11.1 Nigeria Mobile App Loyalty Spend in Retail Segment, 2020-2029
11.2 Nigeria Mobile App Loyalty Spend in Financial Services Segment, 2020-2029
11.3 Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
11.4 Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
11.5 Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
11.6 Nigeria Mobile App Loyalty Spend in Telecoms Segment, 2020-2029
11.7 Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029
11.8 Nigeria Mobile App Loyalty Spend in Other Segment, 2020-2029
12 Nigeria Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12.1 Nigeria Loyalty Schemes Spend Share by Retail Segments, 2020-2029
12.2 Nigeria Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029
12.3 Nigeria Loyalty Retail Schemes Spend by Department Stores, 2020-2029
12.4 Nigeria Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029
12.5 Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029
12.6 Nigeria Loyalty Retail Schemes Spend by Other, 2020-2029
13 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based
13.1 Nigeria Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029
13.2 Nigeria Loyalty Spend by Card Based Access, 2020-2029
13.3 Nigeria Loyalty Spend by Digital Access, 2020-2029
14 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14.1 Nigeria Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029
14.2 Nigeria Loyalty Schemes Spend by B2B Consumers, 2020-2029
14.3 Nigeria Loyalty Spend by B2C Consumers, 2020-2029
15 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15.1 Nigeria Loyalty Schemes Spend Share by Membership Type, 2020-2029
15.2 Nigeria Loyalty Membership Type Schemes Spend by Free, 2020-2029
15.3 Nigeria Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029
15.4 Nigeria Loyalty Membership Type Schemes Spend by Premium, 2020-2029
16 Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029
16.1 Nigeria Loyalty Spend by Embedded Loyalty Programs, 2020-2029
16.2 Nigeria Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029
17 Nigeria Loyalty Spend Share by use of AI, 2020-2029
17.1 Nigeria Loyalty Spend by AI Driven Loyalty Program, 2020-2029
17.2 Nigeria Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029
18 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
18.1 Nigeria Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029
18.2 Nigeria Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029
18.3 Nigeria Loyalty Software Platform Spend by Management Platform, 2020-2029
19 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
19.1 Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029
19.2 Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029
19.3 Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029
20 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
20.1 Nigeria Loyalty Platform Spend Share by Deployment, 2024 Vs 2029
20.2 Nigeria Loyalty Deployment Platform Spend by Cloud, 2020-2029
20.3 Nigeria Loyalty Deployment Platform Spend by On-Premise, 2020-2029
21 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
21.1 Nigeria Loyalty Spend Share by Software vs. Services, 2024 Vs 2029
21.2 Nigeria Loyalty Spend by Software, 2020-2029
21.3 Nigeria Loyalty Spend by Services, 2020-2029
22 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
22.1 Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029
22.2 Nigeria Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029
22.3 Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029
23 Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
23.1 Nigeria Loyalty Spend Share by Age Group, 2024
23.2 Nigeria Loyalty Spend Share by Income Level, 2024
23.3 Nigeria Loyalty Spend Share by Gender, 2024
24 Further Reading
24.1 About PayNXT360
24.2 Related Research
Table 1: Nigeria Retail Industry Market Size (US$ Million), 2020-2029
Table 2: Nigeria Ecommerce Market Size (US$ Million), 2020-2029
Table 3: Nigeria POS Market Size (US$ Million), 2020-2029
Table 4: Nigeria Total Loyalty Spend (US$ Million), 2020-2029
Table 5: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Table 6: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Table 7: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Table 8: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Table 9: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029
Table 10: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Table 11: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Table 12: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Table 13: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Table 14: Nigeria Spend by Community Loyalty Program (US$ Million), 2020-2029
Table 15: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Table 16: Nigeria Spend by Paid Loyalty Program (US$ Million), 2020-2029
Table 17: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Table 18: Nigeria In-Store Loyalty Spend Value (US$ Million), 2020-2029
Table 19: Nigeria Online Loyalty Spend Value (US$ Million), 2020-2029
Table 20: Nigeria Mobile Loyalty Spend Value (US$ Million), 2020-2029
Table 21: Nigeria Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 22: Nigeria Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 23: Nigeria Loyalty Spend by Other Segment (US$ Million), 2020-2029
Table 24: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Table 25: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Table 26: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 27: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 28: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 29: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Table 30: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Table 31: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Table 32: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 33: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Table 34: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 35: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 36: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 37: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Table 38: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Table 39: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 40: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 41: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 42: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 43: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 44: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 45: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Table 46: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 47: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Table 48: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 49: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 50: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 51: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Table 52: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 53: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 54: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Table 55: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Table 56: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Table 57: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Table 58: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Table 59: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Table 60: Nigeria Loyalty Spend by Digital Access (US$ Million), 2020-2029
Table 61: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Table 62: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Table 63: Nigeria Free Membership Category Spend (US$ Million), 2020-2029
Table 64: Nigeria Free + Premium Membership Category Spend (US$ Million), 2020-2029
Table 65: Nigeria Premium Membership Category Spend (US$ Million), 2020-2029
Table 66: Nigeria Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 67: Nigeria Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 68: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Table 69: Nigeria Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029
Table 70: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Table 71: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Table 72: Nigeria Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Table 73: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Table 74: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Table 75: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Table 76: Nigeria Loyalty Spend by Software (US$ Million), 2020-2029
Table 77: Nigeria Loyalty Spend by Services (US$ Million), 2020-2029
Table 78: Nigeria Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Table 79: Nigeria Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 1: PayNXT360's Methodology Framework
Figure 2: Nigeria Retail Industry Market Size (US$ Million), 2020-2029
Figure 3: Nigeria Ecommerce Market Size (US$ Million), 2020-2029
Figure 4: Nigeria POS Market Size (US$ Million), 2020-2029
Figure 5: Nigeria Total Loyalty Spend (US$ Million), 2020-2029
Figure 6: Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024
Figure 7: Nigeria Loyalty Spend Share by Functional Domains (%), 2020-2029
Figure 8: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Figure 9: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Figure 10: Nigeria Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024
Figure 11: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Figure 12: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Figure 13: Nigeria Spend by Mission-driven Loyalty Program, 2020-2029
Figure 14: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Figure 15: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Figure 16: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Figure 17: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Figure 18: Nigeria Spend by Community Loyalty Program (US$ Million), 2020-2029
Figure 19: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Figure 20: Nigeria Spend by Paid Loyalty Program (US$ Million), 2020-2029
Figure 21: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Figure 22: Nigeria Loyalty Schemes Spend Share by Channel (%), 2020-2029
Figure 23: Nigeria In-Store Loyalty Spend Value (US$ Million), 2020-2029
Figure 24: Nigeria Online Loyalty Spend Value (US$ Million), 2020-2029
Figure 25: Nigeria Mobile Loyalty Spend Value (US$ Million), 2020-2029
Figure 26: Nigeria Loyalty Schemes Spend Share by Business Model (%), 2020-2029
Figure 27: Nigeria Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 28: Nigeria Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 29: Nigeria Loyalty Spend by Other Segment (US$ Million), 2020-2029
Figure 30: Nigeria Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029
Figure 31: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Figure 32: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Figure 33: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 34: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 35: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 36: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Figure 37: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 38: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Figure 39: Nigeria Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029
Figure 40: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 41: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Figure 42: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 43: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 44: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 45: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Figure 46: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 47: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 48: Nigeria In-store Loyalty Spend in Key Sectors (%), 2024 & 2029
Figure 49: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 50: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 51: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 52: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 53: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 54: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Figure 55: Nigeria Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029
Figure 56: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 57: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Figure 58: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 59: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 60: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 61: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Figure 62: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 63: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 64: Nigeria Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029
Figure 65: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Figure 66: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Figure 67: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Figure 68: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Figure 69: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Figure 70: Nigeria Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029
Figure 71: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Figure 72: Nigeria Loyalty Spend by Digital Access (US$ Million), 2020-2029
Figure 73: Nigeria Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029
Figure 74: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Figure 75: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Figure 76: Nigeria Loyalty Schemes Spend Share by Membership Type (%), 2020-2029
Figure 77: Nigeria Free Membership Category Spend (US$ Million), 2020-2029
Figure 78: Nigeria Free + Premium Membership Category Spend (US$ Million), 2020-2029
Figure 79: Nigeria Premium Membership Category Spend (US$ Million), 2020-2029
Figure 80: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029
Figure 81: Nigeria Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 82: Nigeria Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 83: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029
Figure 84: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Figure 85: Nigeria Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029
Figure 86: Nigeria Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029
Figure 87: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Figure 88: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Figure 89: Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029
Figure 90: Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Figure 91: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Figure 92: Nigeria Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029
Figure 93: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Figure 94: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Figure 95: Nigeria Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029
Figure 96: Nigeria Loyalty Spend by Software (US$ Million), 2020-2029
Figure 97: Nigeria Loyalty Spend by Services (US$ Million), 2020-2029
Figure 98: Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029
Figure 99: Nigeria Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Figure 100: Nigeria Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 101: Nigeria Loyalty Spend Share by Age Group (%), 2024
Figure 102: Nigeria Loyalty Spend Share by Income Level (%), 2024
Figure 103: Nigeria Loyalty Spend Share by Gender (%), 2024
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