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Nigeria Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Nigeria is expected to grow by 24.0% on annual basis to reach US$2,046.0 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 36.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.2% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,649.6 million to approximately USD 3,969.1 million.
This report provides a detailed data-centric analysis of the social commerce sector in Nigeria, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Nigeria's social commerce sector is experiencing rapid expansion, driven by increasing internet penetration, smartphone adoption, and evolving consumer behavior. The integration of shopping features within social media platforms, the rise of influencer-led shopping, and the growing popularity of live shopping events indicate a fundamental shift in how consumers interact with brands. Businesses that leverage these trends by offering seamless, personalized shopping experiences will likely see sustained growth in the coming years.
At the same time, consumer preferences are shifting toward ethical and sustainable products, creating opportunities for brands that prioritize responsible sourcing and transparency. Regulatory oversight, particularly around influencer marketing and data privacy, may also shape the industry's trajectory. Over the next few years, businesses that adapt to these trends while ensuring compliance with emerging regulations will be well-positioned to capitalize on Nigeria's growing social commerce market.
Rapid Growth in Social Commerce Adoption
- Nigeria's social commerce growth reflects the increasing reliance of Nigerian consumers on social media platforms for shopping, particularly through integrated e-commerce features. As more businesses leverage social media as a primary sales channel, social commerce is becoming a key component of the country's digital economy.
- The rise of social commerce is primarily driven by widespread smartphone adoption and improved internet connectivity, making online transactions more accessible to a broader consumer base. Additionally, the convenience of in-app purchases and targeted advertisements has encouraged more consumers to shop directly through platforms such as Facebook, Instagram, and WhatsApp. This shift has prompted businesses to invest in digital marketing and optimize their sales strategies for social media engagement.
- Over the next two to four years, Nigeria's social commerce sector is expected to become more sophisticated, with businesses adopting AI-driven recommendations and seamless payment solutions. As consumer confidence in online transactions grows, companies will likely invest further in personalizing shopping experiences and integrating emerging technologies. However, regulatory oversight may also increase as the market expands, requiring businesses to navigate evolving compliance requirements while capitalizing on the sector's rapid growth.
Integration of Shopping Features in Social Media Platforms
- Social media platforms in Nigeria increasingly integrate shopping functionalities, allowing users to browse and purchase products without leaving the app. Facebook and Instagram have introduced in-app shopping features tailored to the Nigerian market, enabling businesses to showcase products, process payments, and engage with customers directly. This integration transforms how consumers interact with brands, reducing the need for third-party e-commerce platforms.
- The high engagement rates on social media among Nigerians and the growing demand for convenient shopping experiences are key drivers of this trend. Businesses benefit from direct access to a vast audience, while consumers enjoy a seamless shopping experience that eliminates the complexities of navigating multiple websites. This shift has led to increased investment in social commerce strategies, with brands leveraging targeted advertising and influencer marketing to enhance customer acquisition.
- Over the next two to four years, shopping features on social media platforms are expected to become more advanced, incorporating AI-driven product recommendations and frictionless payment options. As businesses refine their social commerce strategies, consumer trust in in-app purchases will likely strengthen, further driving adoption. However, companies must also navigate regulatory developments and data privacy concerns, as social commerce is important in Nigeria's digital economy.
Rise of Influencer-Led Shopping
- Influencer-led shopping is becoming dominant in Nigeria's social commerce landscape, as influencers use their platforms to promote and sell products directly to their followers. This trend is built on the trust and rapport influencers have developed with their audiences, making their recommendations more effective than traditional advertising. As a result, businesses are increasingly partnering with influencers to drive sales and increase brand visibility.
- The success of influencer marketing in boosting product sales is a major factor behind this shift. Consumers in Nigeria tend to view influencer endorsements as more genuine and relatable than conventional digital advertisements. This has led to a surge in influencer-driven campaigns, particularly in the fashion, beauty, and electronics sectors, where social proof and direct engagement significantly influence purchasing decisions.
- Influencer-led shopping is expected to expand over the next two to four years, with influencers playing a central role in shaping brand strategies. However, as the market matures, regulatory bodies may introduce stricter compliance requirements, particularly regarding transparency, paid promotions disclosure, and taxation. Businesses and influencers will need to adapt to these evolving regulations while continuing to leverage social media's reach for commerce.
Growth of Live Shopping Events
- Live shopping events are becoming an integral part of Nigeria's social commerce landscape. These events allow retailers to showcase and sell products in real-time through live broadcasts. This format gives consumers a more engaging shopping experience, as they can interact with sellers, ask questions, and see product demonstrations before purchasing. Platforms such as Facebook Live, Instagram Live, and TikTok are being widely adopted by businesses to drive sales through this interactive approach.
- The primary drivers of this trend include the demand for real-time engagement and the authenticity of live presentations. Consumers are more likely to trust a product when they see it being used or reviewed live rather than relying on static images or pre-recorded advertisements. Additionally, the sense of urgency created by limited-time offers and flash sales during live events encourages immediate purchasing decisions, boosting business conversion rates.
- Over the next two to four years, live shopping will become a staple in Nigeria's digital retail sector, with more brands hosting frequent live events to increase engagement and sales. Advancements in streaming technology and payment integration will further enhance the live shopping experience, making transactions more seamless. As competition intensifies, businesses that invest in high-quality, interactive content and strategic influencer collaborations will be better positioned to capture market share in this growing space.
Emphasis on Ethical and Sustainable Shopping
- Nigerian consumers are increasingly prioritizing ethical and sustainable shopping, leading to a shift in how products are marketed and sold through social commerce platforms. Businesses are responding by highlighting locally made and environmentally friendly products, appealing to consumers who value sustainability. This trend is particularly evident in sectors such as fashion, beauty, and food, where demand for eco-conscious and ethically sourced products is growing.
- The rise in environmental awareness and the push to support local businesses are key drivers behind this shift. Consumers are becoming more conscious of purchasing decisions, favoring brands emphasizing ethical sourcing, fair trade practices, and reduced environmental impact. Social commerce platforms are adapting by providing dedicated sections for sustainable products and leveraging influencer marketing to promote responsible consumer behavior.
- Over the next two to four years, brands prioritizing sustainability and ethical business practices will likely gain a competitive advantage in Nigeria's social commerce market. As consumer expectations evolve, businesses must invest in transparent sourcing, eco-friendly packaging, and fair labor practices to maintain credibility. The growth of this trend may also encourage stricter regulatory frameworks and industry standards to ensure authenticity and prevent greenwashing in social commerce.
Competitive Landscape and Regulatory Developments in Nigeria's Social Commerce Market
Nigeria's social commerce sector is poised for continued expansion, fueled by increasing smartphone penetration, improved internet connectivity, and the integration of advanced shopping features within social media platforms. Major players such as Facebook, Instagram, and WhatsApp dominate the market, while local e-commerce platforms such as Jumia leverage strategic partnerships to enhance their offerings. The rise of new entrants catering to niche segments further intensifies competition, driving innovation and diversifying consumer options in digital retail.
The sector's growth will be shaped by evolving consumer preferences, regulatory developments, and the integration of financial services such as Buy Now and Pay Later models. As regulatory frameworks evolve to ensure fair competition and data protection, businesses must remain adaptable to maintain compliance while capitalizing on new opportunities. Companies that invest in consumer trust, personalization, and seamless transaction experiences will be better positioned to thrive in Nigeria's rapidly expanding social commerce landscape.
Current State of the Social Commerce Market
- Nigeria's social commerce sector is experiencing rapid growth. This expansion is driven by increased internet penetration and the widespread use of smartphones, which facilitate greater access to social media platforms.
- The convenience of in-app shopping features and targeted advertising strategies have made it more appealing for consumers to shop directly through social media. The growing trust in online transactions among Nigerian consumers further supports this trend.
Key Players and New Entrants
- Major platforms such as Facebook, Instagram, and WhatsApp dominate Nigeria's social commerce landscape, leveraging their extensive user bases to facilitate online transactions. Local e-commerce platforms such as Jumia have also integrated social commerce features, enhancing their reach within the market.
- New entrants, including niche platforms targeting specific consumer segments, are emerging to capitalize on the growing market. These platforms often focus on unique value propositions, such as supporting local artisans or promoting sustainable products, to differentiate themselves from established players.
Recent Launches, Mergers, and Acquisitions
- The Nigerian social commerce sector has seen significant partnerships expand market reach and enhance service offerings. For instance, in May 2024, Jumia Nigeria launched two new Buy Now, Pay Later partnerships with Easybuy and CredPal. These partnerships aimed to expand Nigerian consumers' access to Jumia's marketplace, conveniently allowing them to make purchases and spread their payments over a set period.
- Additionally, the fintech sector has witnessed substantial investments, with companies such as Moniepoint achieving 'unicorn' status after raising $110 million. This indicates a growing interest in integrating financial services with social commerce platforms.
Outlook
- Over the next few years, Nigeria's social commerce market is expected to continue its upward trajectory, driven by technological advancements and increasing consumer adoption. Integrating financial services, such as Buy Now and Pay Later options, will likely become more prevalent, offering consumers greater flexibility.
- However, businesses must remain vigilant regarding regulatory changes and adapt to evolving consumer preferences to maintain competitiveness in this dynamic landscape. Emphasis on data privacy and consumer protection will be crucial as the market matures.
Regulatory Changes
- Nigeria's regulatory landscape for mergers and acquisitions has evolved, with the Federal Competition and Consumer Protection Commission (FCCPC) actively shaping policies to ensure fair competition. Recent amendments to the Capital Gains Tax Act by the Finance Act 2021 have introduced exemptions to encourage investment activities.
- These regulatory developments foster a competitive market environment, promoting innovation and protecting consumer interests within the social commerce sector.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Nigeria Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Nigeria Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Nigeria Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Nigeria Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Nigeria Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Nigeria Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Nigeria Social Commerce Market Share Analysis by Key Players, 2024
4. Nigeria Social Commerce Industry Market Size and Forecast by Location
4.1. Nigeria Social Commerce Market Share by Location (%), 2024
4.2. Nigeria Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Nigeria Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Nigeria Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Nigeria Social Commerce Market Share by Product Categories (%), 2024
5.2. Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Nigeria Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Nigeria Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Nigeria Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Nigeria Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Nigeria Social Commerce Market Share by End Use Segment (%), 2024
6.2. Nigeria Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Nigeria Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Nigeria Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Nigeria Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Nigeria Social Commerce Market Share by End Use Device (%), 2024
7.2. Nigeria Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Nigeria Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Nigeria Social Commerce Industry Market Size and Forecast by Cities
8.1. Nigeria Social Commerce Market Share by Cities (%), 2024
8.2. Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Nigeria Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Nigeria Social Commerce Market Share by Payment Method (%), 2024
9.2. Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Nigeria Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Nigeria Social Commerce Industry Market Size and Forecast by Platforms
10.1. Nigeria Social Commerce Market Share by Platforms Method (%), 2024
10.2. Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Nigeria Social Commerce Industry Market Size and Forecast by Contents
11.1. Nigeria Social Commerce Market Share by Contents (%), 2024
11.2. Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Nigeria Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Nigeria Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Nigeria Social Commerce Spend Share by Age Group, 2024
12.2. Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Nigeria Social Commerce Share by Income Level, 2024
12.7. Nigeria Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Nigeria Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Nigeria Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Nigeria Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Nigeria Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Nigeria Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Nigeria Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Nigeria Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Nigeria Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Nigeria Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Nigeria Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Nigeria Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Nigeria Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Nigeria Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Nigeria Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Nigeria Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Nigeria Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Nigeria Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Nigeria Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Nigeria Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Nigeria Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Nigeria Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Nigeria Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Nigeria Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Nigeria Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Nigeria Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Nigeria Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Nigeria Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Nigeria Social Commerce Market Share by Location (%), 2024
Figure 10: Nigeria Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Nigeria Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Nigeria Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Nigeria Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Nigeria Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Nigeria Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Nigeria Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Nigeria Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Nigeria Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Nigeria Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Nigeria Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Nigeria Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Nigeria Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Nigeria Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Nigeria Social Commerce Market Share by Cities (%), 2024
Figure 28: Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Nigeria Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Nigeria Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Nigeria Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Nigeria Social Commerce Market Share by Contents (%), 2024
Figure 46: Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Nigeria Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Nigeria Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Nigeria Social Commerce Share by Age Group (%), 2024
Figure 52: Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Nigeria Social Commerce Share by Income Level (%), 2024
Figure 57: Nigeria Social Commerce Share by Gender (%), 2024
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Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
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- Shipping Charges
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As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
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- Prices
- Ordering
- By Credit Card
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We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
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- By Money Transfer
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If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
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- By Credit Card
- Security
- Website security
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security