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Indonesia Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update

Market Report I 2025-02-10 I 88 Pages I PayNxt360

According to PayNXT360, BNPL payment market in Indonesia is expected to grow by 13.5% on annual basis to reach US$8,594.0 million in 2025.

The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 22.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 7,573.2 million to approximately USD 13,599.1 million.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Indonesia, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

Indonesia's BNPL market is one of the fastest-growing in Southeast Asia, driven by the rapid digital transformation, a surge in mobile-first consumers, and partnerships between fintech providers and large e-commerce platforms. Major players like Kredivo, Akulaku, and Atome lead the market by integrating BNPL options into platforms like Tokopedia, Shopee, and Bukalapak. The government has also taken steps toward greater fintech regulation, including measures introduced in late 2023 to ensure transparency and prevent predatory lending practices. Over the next few years, BNPL services will expand beyond e-commerce, with increased offline retail, travel, and education adoption.

Financial Inclusion Driving BNPL Growth

- A key factor in Indonesia's BNPL market is financial inclusion. With over 50% of Indonesians unbanked, BNPL is an alternative credit source for first-time borrowers who lack access to credit cards or loans.
- Providers like Kredivo have partnered with financial institutions to offer installment options with minimal credit checks. This collaboration aims to reach underbanked populations in rural areas. Many consumers rely on BNPL services to afford mid-sized purchases such as smartphones, home appliances, and motorbikes.

E-Commerce Expansion Fueling BNPL Demand

- Indonesia's e-commerce sector has grown significantly, with platforms like Shopee, Lazada, and Tokopedia seeing record transaction volumes in 2023. Major platforms have partnered with BNPL providers to offer flexible installment plans to cater to this demand.
- Kredivo partnered with Tokopedia to offer zero-interest BNPL options for major shopping events like Harbolnas (National Online Shopping Day).
- BNPL has become a key payment method for tech products, household goods, and other high-value purchases.

Integration of BNPL with Super Apps and Fintech Platforms

- Indonesia's super apps like Gojek and Grab have incorporated BNPL features to enhance their payment ecosystems. BNPL services now cover ride-hailing, food delivery, and financial services, providing users with seamless payment flexibility.
- Atome announced a partnership with Gojek, integrating BNPL options for ride and food delivery services, further boosting user engagement on the platform.
- High smartphone penetration and the popularity of super apps have made BNPL adoption more accessible to a wide range of users.

Offline Retail Expansion and Omnichannel Strategies

- BNPL adoption in offline retail has grown significantly, particularly in electronics, fashion, and automotive services. Retailers such as Electronic City and Erafone have partnered with BNPL providers to offer in-store installment plans.
- Akulaku launched a pilot program offering BNPL at major retail chains in Jakarta. Integrating BNPL with omnichannel shopping experiences is crucial as consumers continue to blend online and offline shopping habits.

Youth-Oriented Growth and Payment Flexibility

- BNPL adoption in Indonesia is highest among millennials and Gen Z, who favor flexible payment methods to manage consumer electronics, fashion, and travel expenses.
- Providers like Akulaku and Atome have introduced promotions targeted at younger demographics, including cashback offers during events like the 11.11 and 12.12 shopping festivals.
- Younger users appreciate BNPL services for their ability to spread payments without the need for traditional credit approval processes.

Sector Diversification: Travel, Healthcare, and Education

- As Indonesia's travel industry recovers from the impact of COVID-19, BNPL services are being used to finance vacation packages and airline tickets. In April 2023, Garuda Indonesia partnered with Kredivo to offer BNPL options for domestic flights.
- Healthcare providers are also starting to adopt BNPL for elective procedures and wellness services, although adoption in this sector remains early.
- The education sector has seen increased BNPL adoption, with private institutions offering installment-based tuition payments for vocational training and short-term certification courses.

Economic Conditions and Impact on BNPL Usage

- Rising inflation and currency volatility in 2023 have increased demand for BNPL as a cash flow management tool. Consumers are using installment plans to spread payments for essential and discretionary purchases.
- Consumers typically use BNPL as a flexible alternative to traditional loans, helping them maintain their purchasing power during economic uncertainty.
- Providers offering low or no-interest options have gained a competitive edge, particularly in high-growth urban centers like Jakarta, Bandung, and Surabaya.

Competitive Landscape and Regulatory Developments

Indonesia's BNPL market is expanding rapidly, driven by the rise of digital payments, a young, tech-savvy population, and low credit card penetration. Domestic players like Akulaku and Kredivo dominate the market, while regional providers such as Atome and global players like Shopee PayLater are also gaining traction. BNPL adoption is particularly strong in e-commerce, where partnerships with platforms such as Tokopedia and Lazada accelerate growth. Over the next 2-4 years, competitive dynamics will focus on rural expansion, fintech innovation, and integration with non-retail services such as travel and education. Regulatory developments aimed at consumer protection and fintech stability are expected to shape the market landscape.

Current State of the BNPL Market

- High E-commerce Integration: BNPL services are widely embedded in leading platforms like Tokopedia, Shopee, and Bukalapak. Providers are driving adoption by offering interest-free installments and flexible repayment plans, especially for electronics, fashion, and household products.
- Targeting the Underbanked Population: With limited access to traditional credit products, Indonesia's large underbanked population relies on BNPL as an alternative financial service. Providers are tailoring their offerings to first-time borrowers, many of whom are informal sector workers or small business owners.
- Adoption Across Urban and Rural Areas: While urban centers remain key growth areas, BNPL providers are increasingly expanding their reach to semi-urban and rural regions. Partnerships with logistics and retail chains support this strategy to offer omnichannel shopping experiences.

Key Players and New Entrants

- Key Players: Domestic providers Akulaku and Kredivo lead the market by offering tailored BNPL solutions for online and offline purchases. Meanwhile, Shopee PayLater and Atome have established strong positions through partnerships with major e-commerce platforms and retailers.
- New Entrants: Regional and global fintech providers like GoPayLater (Gojek) are entering the BNPL market by leveraging their presence in Indonesia's broader digital payments ecosystem. These players aim to compete by integrating BNPL services into everyday transactions like ride-hailing and food delivery.

Recent Launches, Mergers, and Acquisitions
- Kredivo expanded its collaboration with Tokopedia, offering enhanced BNPL features such as instant credit approval and personalized installment plans. This partnership aims to boost customer engagement and retention across the platform.
- Akulaku launched a BNPL solution for healthcare services, partnering with hospitals and clinics to provide installment payment options for medical expenses.

Anticipated Competitive Dynamics Over the Next 2-4 Years

- Rural Expansion and Financial Inclusion: BNPL providers will likely target rural and semi-urban regions to capture underbanked consumers. Partnerships with local retailers, logistics providers, and fintech platforms will support this geographic expansion.
- Technology Investments: Providers must invest in AI and machine learning to enhance credit risk assessment, fraud detection, and customer personalization. These advancements will be critical in improving service efficiency and consumer trust.
- Integration with Super Apps: As competition intensifies, BNPL services will likely become further integrated into Indonesia's super apps, such as Gojek and Grab. This will provide consumers seamless access to installment plans for various services, from ride-hailing to bill payments.

Regulatory Changes

- Sandbox Initiative for BNPL: The OJK introduced a regulatory sandbox to foster fintech innovation while ensuring compliance with consumer protection laws. This initiative allows BNPL providers to test new business models under government supervision.
- Enhanced Consumer Protection Measures: Authorities have increased oversight of credit risk management and data privacy in the fintech sector. Providers must now implement stricter compliance measures to maintain market stability and protect consumer data, particularly for first-time borrowers.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Indonesia Buy Now Pay Later Industry Attractiveness
2.1 Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2021-2030
2.2 Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2021-2030
2.3 Indonesia Buy Now Pay Later-Transaction Volume Trend Analysis, 2021-2030
2.4 Indonesia Buy Now Pay Later Market Share Analysis by Key Players, 2024

3 Indonesia Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2021-2030
3.2 Buy Now Pay Later Share by Revenue Segments, 2021-2030
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2021-2030
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2021-2030
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2021-2030
3.3 Buy Now Pay Later Active Consumer Base, 2021-2030
3.4 Buy Now Pay Later Bad Debt, 2021 - 2024 - 2030

4 Buy Now Pay Later Spend Analysis by Business Model, 2021-2030
4.1 Buy Now Pay Later Two-Party Business Model, 2021-2030
4.2 Buy Now Pay Later Three-Party Business Model, 2021-2030

5 Buy Now Pay Later Spend Analysis by Purpose, 2021-2030
5.1 Buy Now Pay Later Convenience, 2021-2030
5.2 Buy Now Pay Later Credit, 2021-2030

6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2021-2030
6.1 Buy Now Pay Later by Open Loop System, 2021-2030
6.2 Buy Now Pay Later by Closed Loop System, 2021-2030

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2021-2030
7.1 Buy Now Pay Later by Standalone, 2021-2030
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2021-2030
7.3 Buy Now Pay Later by Marketplaces, 2021-2030

8 Indonesia Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2021-2030
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2021-2030
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2021-2030

9 Indonesia Buy Now Pay Later Snapshot by End-Use Sector, 2021-2030
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2024
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2024

10 Indonesia Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2021-2030
10.1 Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2021-2030
10.2 Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2021-2030
10.3 Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2021-2030

11 Indonesia Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2024
11.2 Indonesia Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2021-2030
11.3 Indonesia Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
11.5 Indonesia Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2021-2030
11.6 Indonesia Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2021-2030
11.7 Indonesia Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2021-2030
11.8 Indonesia Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2021-2030
11.9 Indonesia Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2021-2030

12 Indonesia Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2021-2030
12.1 Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
12.2 Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2021-2030
12.3 Indonesia Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2021-2030

13 Indonesia Buy Now Pay Later in Travel: Market Size and Forecast, 2021-2030
13.1 Indonesia Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis, 2021-2030
13.2 Indonesia Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis, 2021-2030
13.3 Indonesia Buy Now Pay Later Travel - Transaction Volume Trend Analysis, 2021-2030

14 Indonesia Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2021-2030
14.1 Indonesia Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis, 2021-2030
14.2 Indonesia Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis, 2021-2030
14.3 Indonesia Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis, 2021-2030

15 Indonesia Buy Now Pay Later in Service: Market Size and Forecast, 2021-2030
15.1 Indonesia Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2021-2030
15.2 Indonesia Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2021-2030
15.3 Indonesia Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2021-2030

16 Indonesia Buy Now Pay Later in Automotive: Market Size and Forecast, 2021-2030
16.1 Indonesia Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2021-2030
16.2 Indonesia Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2021-2030
16.3 Indonesia Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2021-2030

17 Indonesia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2021-2030
17.1 Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2021-2030
17.2 Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2021-2030
17.3 Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2021-2030

18 Indonesia Buy Now Pay Later in Others: Market Size and Forecast, 2021-2030
18.1 Indonesia Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis, 2021-2030
18.2 Indonesia Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis, 2021-2030
18.3 Indonesia Buy Now Pay Later Others - Transaction Volume Trend Analysis, 2021-2030

19 Indonesia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2021-2030
19.1 Buy Now Pay Later Spend Share by Age Group, 2024
19.1.1 Indonesia Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.2 Indonesia Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.3 Indonesia Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.4 Indonesia Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2024
19.3 Buy Now Pay Later Share by Income, 2024
19.3.1 Indonesia Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis, 2021-2030
19.3.2 Indonesia Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis, 2021-2030
19.3.3 Indonesia Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis, 2021-2030
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2024
19.5 Buy Now Pay Later Adoption Rationale, 2024
19.6 Indonesia Buy Now Pay Later Market - Spend by Monthly Expense Segments, 2024

20 Further Reading
20.1 About PayNXT360
20.2 Related Research

Table 1: Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 2: Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 4: Indonesia Buy Now Pay Later - Revenues (US$ Million), 2021-2030
Table 5: Indonesia Buy Now Pay Later - Merchant Commission (US$ Million), 2021-2030
Table 6: Indonesia Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2021-2030
Table 7: Indonesia Buy Now Pay Later Pay Now - Other Income (US$ Million), 2021-2030
Table 8: Indonesia Buy Now Pay Later - Active Consumer Base (Thousand), 2021-2030
Table 9: Indonesia Buy Now Pay Later - Bad Debt (US$ Million), 2022-2024-2030
Table 10: Indonesia Buy Now Pay Later - Two-Party Business Model (US$ Million), 2021-2030
Table 11: Indonesia Buy Now Pay Later - Three-Party Business Model (US$ Million), 2021-2030
Table 12: Indonesia Buy Now Pay Later - Convenience (US$ Million), 2021-2030
Table 13: Indonesia Buy Now Pay Later - Credit (US$ Million), 2021-2030
Table 14: Indonesia Buy Now Pay Later - Open Loop System (US$ Million), 2021-2030
Table 15: Indonesia Buy Now Pay Later - Closed Loop System (US$ Million), 2021-2030
Table 16: Indonesia Buy Now Pay Later - Standalone (US$ Million), 2021-2030
Table 17: Indonesia Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2021-2030
Table 18: Indonesia Buy Now Pay Later - Marketplaces (US$ Million), 2021-2030
Table 19: Indonesia Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2021-2030
Table 20: Indonesia Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2021-2030
Table 21: Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 22: Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 23: Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 24: Indonesia Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 25: Indonesia Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 26: Indonesia Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 27: Indonesia Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 28: Indonesia Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 29: Indonesia Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 30: Indonesia Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 31: Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 32: Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 33: Indonesia Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 34: Indonesia Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 35: Indonesia Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 36: Indonesia Buy Now Pay Later Travel - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 37: Indonesia Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 38: Indonesia Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 39: Indonesia Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 40: Indonesia Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 41: Indonesia Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 42: Indonesia Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 43: Indonesia Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Indonesia Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 45: Indonesia Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 46: Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 47: Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 48: Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 49: Indonesia Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 50: Indonesia Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 51: Indonesia Buy Now Pay Later Others - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 52: Indonesia Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 53: Indonesia Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 54: Indonesia Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 55: Indonesia Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 56: Indonesia Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 57: Indonesia Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 58: Indonesia Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030

Figure 1: PayNXT360's Methodology Framework
Figure 2: Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 3: Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 5: Indonesia Buy Now Pay Later - Market Share Analysis by Key Players (by Value), 2024
Figure 6: Indonesia Buy Now Pay Later - Revenues (US$ Million), 2021-2030
Figure 7: Buy Now Pay Later Share - Revenue Segments (%), 2021-2030
Figure 8: Indonesia Buy Now Pay Later - Merchant Commission (US$ Million), 2021-2030
Figure 9: Indonesia Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2021-2030
Figure 10: Indonesia Buy Now Pay Later Pay Now - Other Income (US$ Million), 2021-2030
Figure 11: Indonesia Buy Now Pay Later - Active Consumer Base (Thousand), 2021-2030
Figure 12: Indonesia Buy Now Pay Later - Bad Debt (US$ Million), 2021-2024-2030
Figure 13: Indonesia Buy Now Pay Later Spend Analysis by Business Model (%), 2021-2030
Figure 14: Indonesia Buy Now Pay Later - Two-Party Business Model (US$ Million), 2021-2030
Figure 15: Indonesia Buy Now Pay Later - Three-Party Business Model (US$ Million), 2021-2030
Figure 16: Indonesia Buy Now Pay Later Spend Analysis by Purpose (%), 2021-2030
Figure 17: Indonesia Buy Now Pay Later - Convenience (US$ Million), 2021-2030
Figure 18: Indonesia Buy Now Pay Later - Credit (US$ Million), 2021-2030
Figure 19: Indonesia Buy Now Pay Later Spend Analysis by Functional Attribute (%), 2021-2030
Figure 20: Indonesia Buy Now Pay Later - Open Loop System (US$ Million), 2021-2030
Figure 21: Indonesia Buy Now Pay Later - Closed Loop System (US$ Million), 2021-2030
Figure 22: Indonesia Buy Now Pay Later Spend Analysis by Distribution Model (%), 2021-2030
Figure 23: Indonesia Buy Now Pay Later - Standalone (US$ Million), 2021-2030
Figure 24: Indonesia Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2021-2030
Figure 25: Indonesia Buy Now Pay Later - Marketplaces (US$ Million), 2021-2030
Figure 26: Indonesia Buy Now Pay Later - Gross Merchandise Value Market Share by Sales Channel (%), 2021-2030
Figure 27: Indonesia Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2021-2030
Figure 28: Indonesia Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2021-2030
Figure 29: Indonesia Buy Now Pay Later - Market Share by End-Use Sector (%), 2024
Figure 30: Indonesia Buy Now Pay Later - Market Share by End-Use Segment (%), 2024
Figure 31: Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 32: Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 33: Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 34: Indonesia Buy Now Pay Later - Market Share by Retail Product Category (%), 2024
Figure 35: Indonesia Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 36: Indonesia Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 37: Indonesia Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 38: Indonesia Buy Now Pay Later Retail Shopping - Jewellery- Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 39: Indonesia Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 40: Indonesia Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 41: Indonesia Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 42: Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 43: Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 44: Indonesia Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 45: Indonesia Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 46: Indonesia Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 47: Indonesia Buy Now Pay Later Travel - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 48: Indonesia Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 49: Indonesia Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 50: Indonesia Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 51: Indonesia Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 52: Indonesia Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 53: Indonesia Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 54: Indonesia Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Indonesia Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 56: Indonesia Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 57: Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 58: Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 59: Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 60: Indonesia Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 61: Indonesia Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 62: Indonesia Buy Now Pay Later Others - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 63: Indonesia Buy Now Pay Later - Share by Age Group in Value Terms (%), 2024
Figure 64: Indonesia Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 65: Indonesia Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 66: Indonesia Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 67: Indonesia Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 68: Indonesia Buy Now Pay Later - Share by Default Rate by Age Group in Value Terms (%), 2024
Figure 69: Indonesia Buy Now Pay Later - Share by Income Group in Value Terms (%), 2024
Figure 70: Indonesia Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 71: Indonesia Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 72: Indonesia Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 73: Indonesia Buy Now Pay Later - Share by Gender in Value Terms (%), 2024
Figure 74: Buy Now Pay Later - Adoption Rationale by Value, 2024
Figure 75: Indonesia Buy Now Pay Later - Monthly Expense Segments, 2024

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      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

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