Report

The India Advanced Driving Assistance System (ADAS) Market is experiencing robust growth and is projected to reach USD 7.99 billion by FY2031 from USD 1.52 billion in FY2023. ADAS refers to a set of technologies and systems designed to enhance the safety and driving experience by aiding and warnings to drivers. The market has been driven by several factors, including increasing awareness about road safety, rising disposable income, and technological advancements. One of the key drivers for the ADAS market in India is the growing concern for road safety. According to the Ministry of Road Transport and Highways, more than 19,000 road accidents occurred in 2021 due to loss of control caused by the driver's inappropriate speed, distraction or misinterpreting a curve, which took 9,150 lives and injured 19,077. Thus, with the increasing number of vehicles on the roads and rising instances of road accidents, there is a pressing need for advanced safety features in vehicles among drivers and passengers. Hence, to increase safety in vehicles, vehicle manufacturers and riders based in India are seeking and integrating ADAS technologies, such as adaptive cruise control, lane departure warning, and automatic emergency braking, etc.
Another factor contributing to the growth of the ADAS market is the rising disposable income of consumers in India. As people have more purchasing power, there is a greater demand for luxury and high-end vehicles equipped with advanced safety and convenience features. Furthermore, there have been significant advancements in ADAS technology in recent years. The development of artificial intelligence and machine learning algorithms has allowed for more accurate detection and interpretation of traffic situations. Additionally, the integration of sensors, cameras, and radar systems in vehicles has improved the overall effectiveness of ADAS systems.
Development in Innovative Driver Monitoring System (DMS)
The efficient Driver Monitoring System (DMS) systems have undergone tremendous improvement in the Advanced Driving Assistance System industry in India. DMS systems are essential for improving driver safety because they keep track of the actions, focus, and attentiveness of the drivers. The market's leading companies have concentrated on creating sophisticated DMS systems with increased performance and accuracy. These developments include the integration of artificial intelligence and machine learning algorithms for more precise driver monitoring and facial recognition. The systems now offer enhanced capabilities such as fatigue detection, distraction detection, and emotion recognition. They utilize advanced sensors, cameras, and algorithms to detect signs of drowsiness, distraction, or inattention, providing real-time alerts to the driver or triggering automated safety features.
Moreover, these robust DMS platforms are designed to adapt to various driving conditions and driver profiles, ensuring reliable and accurate performance in diverse scenarios. The continuous development of robust DMS platforms in the Indian ADAS market aims to enhance road safety, reduce accidents, and improve overall driver experience on Indian roads.
For instance, Tata Elxsi has been focusing on the development of AI-based ADAS solutions. They have introduced advanced driver monitoring systems that use AI algorithms to detect driver drowsiness, distraction, and fatigue. This technology helps enhance driver safety by alerting the driver and taking preventive measures.
Increasing Demand for Cameras Sensor for Driver Tracking
The India Advanced Driver Assistance Systems (ADAS) market is witnessing an increased demand for camera sensors in ADAS systems for driver tracking. ADAS technology is rapidly evolving, and driver-tracking systems play a crucial role in enhancing safety and improving driving behaviour. These systems utilize various sensors and cameras to monitor driver activities, including eye movements, head position, and drowsiness detection. The data collected can help in identifying potential risks, such as driver distraction or fatigue, and alert the driver or take autonomous actions to mitigate accidents.
In addition to this, the growing awareness about road safety and the increasing number of road accidents in India have led to a greater emphasis on incorporating ADAS features like driver tracking. Hence, the demand for driver tracking has resulted in the incorporation of camera sensors in ADAS systems. This trend is expected to continue as the government, automotive manufacturers, and technology providers collaborate to promote safer driving practices and reduce road fatalities.
Market Driven by Level 2 Segment
In the India Advanced Driving Assistance System (ADAS) market, the level 2 segment is playing a significant role in driving market growth. Level 2 ADAS refers to systems that provide partial automation, combining features like adaptive cruise control, lane-keeping assist, and automatic emergency braking. This segment is experiencing strong demand as consumers seek enhanced safety and convenience features in their vehicles. The level 2 ADAS systems also offer a balance between advanced automation and driver control, making them popular among buyers. As a result, vehicle manufacturers are focusing on integrating level 2 ADAS technologies into their vehicle models, contributing to the growth of the India ADAS market. For example, In March 2023, the all-new Hyundai Verna emerges as a beacon of advanced technology in its segment, featuring the Level-2 Advanced Driver Assistance System (ADAS).
Government Initiatives
Owing to rising cases of accidents primarily due to negligent driving or due to driver errors, Government of India is actively looking to make ADAS systems mandatory in vehicles to reduce accidents. In 2018, the Indian government announced that it plans to make Electronic Stability Control (ESC) and Autonomous Emergency Braking (AEB) systems mandatory on all new cars sold in India by 2022. ESC is a system that helps to prevent cars from skidding, while AEB is a system that automatically brakes the car if it detects an obstacle in its path. Furthermore, the government is also considering making other ADAS features, such as lane departure warning and blind spot monitoring to be made mandatory in the future.
However, government also stated challenges in making ADAS mandatory in India due to issue like infrastructure, complex traffic situations, regulations, driver discipline, etc. Apart from this, the spectrum required for these radars in ADAS systems to work has not been standardized by the government. Hence, due to these challenges, ADAS systems are not made mandatory yet, however government is actively looking to make integration of ADAS systems in the future once the challenges are properly addressed. Government's increased interest in making ADAS mandatory has motivated the automotive vehicle manufacturers to integrate ADAS systems, thereby boosting the market growth.
Impact of COVID-19
The COVID-19 had a significant impact on the India Advanced Driving Assistance System (ADAS) market. The automotive industry, including the ADAS sector, experienced disruptions due to lockdowns, supply chain interruptions, and reduced consumer demand. The temporary closure of manufacturing facilities and restrictions on mobility resulted in a decline in vehicle production and sales. As a result, the installation of ADAS systems in new vehicles was affected. Furthermore, the financial uncertainty and job losses caused by the pandemic led to a decrease in consumer spending, affecting the adoption of ADAS technologies. However, as the situation improves and economic activities resume, the demand for ADAS systems is expected to recover, driven by the increasing emphasis on safety and the gradual rebound of the automotive sector.
Impact of Russia-Ukraine War
The Russia-Ukraine impacted the India Advanced Driving Assistance System (ADAS) market due to its implications on the global automotive industry. The conflict led to geopolitical tensions, which disrupted the global supply chain of automotive components and technologies, including ADAS systems. India heavily relies on imports for automotive components, and any disruptions in the supply chain can result in delays and shortages of ADAS systems. This can affect the production and availability of vehicles equipped with ADAS features in the Indian market. Additionally, the war can also impact global oil prices and currency exchange rates, which can influence the overall automotive industry, including the demand for ADAS technologies in India. The extent of the impact will depend on the duration and intensity of the conflict and its subsequent effects on the global economy.
Key Players Landscape and Outlook
The India Advanced Driving Assistance System (ADAS) market is witnessing the participation of several key players. The players are investing in research and development to enhance the safety and convenience features of ADAS systems. The outlook for the ADAS market in India is promising, driven by factors such as increasing awareness about road safety, government regulations, and the growing demand for electric and autonomous vehicles. With advancements in technology and the continuous efforts of key players, the Indian ADAS market is expected to witness significant growth in the coming years, providing safer and more efficient driving experiences for consumers.
For instance, Bosch has introduced level 2 ADAS features in their portfolio. They have developed intelligent and integrated systems that combine adaptive cruise control, lane-keeping assist, and automatic emergency braking. These features work together to provide a more automated driving experience while maintaining driver engagement.