Report

Global automotive navigation systems market is projected to witness a CAGR of 6.71% during the forecast period 2024-2031, growing from USD 35.38 billion in 2023 to USD 59.48 billion in 2031. The rapid transformation of automotive transmission, infotainment, propulsion, and other components is expanding the market growth. Advanced technologies such as artificial intelligence, machine learning, and faster connectivity are delivering additional features in vehicles. Furthermore, features such as Android Auto and Apple CarPlay are also contributing to smooth navigation. The higher demand for autonomous vehicles with advanced features such as mapping and localization, AI algorithms, and advanced GPS tracking is adding value to the market.
The future of vehicle navigation lies in connected navigation and artificial intelligence (AI), which delivers personalized recommendations and a smooth driving experience. As vehicle navigation continues to evolve, more cutting-edge features and capabilities in future vehicles are expected. Whether it is built into the car or available through the smartphone, it provides end-users with a real-time view of their exact location and provides stepwise directions to their destination. GPS uses signals from global satellite-based positioning systems to provide end-users with accurate and reliable navigation. The advanced navigation systems also include 3D visualization in navigation.
For instance, in December 2023, BMW Group announced that it is going to launch new models with BMW/MINI Operating System 9 with a brand new in-vehicle navigation system powered by MapBox Inc. New features include a 3D map style that is as detailed as the buildings on the map and dynamic lighting, and advanced navigation features such as charging optimized route planning.
Real-time Traffic Data, Enhanced Routing, and AI Personalization
Connected navigation keeps drivers informed about traffic, road closures, and other things that can affect the following route. Real-time traffic information can be used by connected navigation systems to suggest alternative routes that might be quicker and more efficient. Connected navigation adopts preferences and habits, and suggests routes based on the driver's requirements. It can also integrate with other vehicle features, such as entertainment system and climate control.
The integration of AI with navigation systems is also becoming increasingly popular. AI can gather information from vehicle's sensors and systems and provide early warning of maintenance problems. The enhanced routing involves lane guiding, traffic management, and efficient driving. The increased competition to upgrade mid-priced vehicles with the latest navigation solutions is projected to gain traction in the market. To enhance the navigation systems, automakers also collaborate with automotive technology suppliers.
For instance, in March 2023, Aisin Seiki Co. Ltd. collaborated with Toyota Motor Corporation to deliver cutting-edge and cloud-based navigation. In addition, many of the new models with the new generation Toyota Audio Multimedia (TAM) or Lexus Interface (LBS) offer Cloud Navigation, which is partially powered by AISIN's LBS Platform.
Higher Demand for Vehicles with Improved Safety to Expand Market Size
Advanced navigation system enhances the driving experience by delivering real-time location information such as traffic delays, route change, and estimated arrival time. Having access to this information helps drivers get from point A to point B safely while eliminating crowded traffic routes. Impact detection data can alert a driver's emergency contact in the event of a car accident or a collision. The emergency contact can then alert the authorities or arrive at the scene to aid assistance.
GPS communicates with satellites to identify a driver's precise location. Most GPS-enabled devices, such as smartphones with GPS built-in and 4G-enabled trackers, use trilateration to identify a specific driver's location. Trilateration is the process of identifying a specific location by taking the position of three or more satellites from the global GNSS satellite system. This delivers all the information along with smooth navigation solutions.
For instance, in October 2023, Woodman Electronics India Private Limited introduced X9 lag-free navigation android stereo for in-vehicle infotainment, navigation, and other connectivity solutions. Woodman X9 has an octa-core ARM Cortex A55 with a clock speed of 1.6 GHz for fast and responsive performance.
Government Policies, Home-Grown Navigation Systems
As nations around the world focus on enhancing automotive technology while focusing on solving vehicle security and safety threats. The government authorities focus on reducing the traffic and hence promote solutions focusing on finding new routes. Furthermore, the higher security provided by automotive service vendors is also pushing the government to support advancements related to navigation projects. Furthermore, sharing policies, testing & certifications, and promotion of emergency technologies fuel the market growth.
The increased sales of automobiles with additional security features have increased the demand for automotive navigation systems. The increased focus on home-grown navigation systems is also pushing automakers to adopt new ones.
For instance, in September 2023, India's Ministry of State for Electronics and Information Technology stated that it is likely to make it mandatory for auto manufacturers to support the Navigation with Indian Constellation (NavIC) tool. NavIC is a technology developed by the Indian Space Research Organisation (ISRO). It enables iOS app developers to select a native system in addition to the U.S. GPS, Russian GNS, and Europe's GALILEO.
Reliable, High-Power Output, and Durability to Fuel the Segmental Growth
Based on the distribution channel, the aftermarket segment holds a decent share of the market due to factory fitment of navigation systems from new players in the aftermarket equipment chain and faster delivery. On the OEM side, fitment rates from aftermarket channels are expected to increase significantly as with the increasing demand for e-commerce products, it is becoming increasingly important for e-commerce businesses to deliver them to their customers on time. Many e-commerce businesses are teaming up with existing logistics providers for B2C delivery. As a result, logistics companies are increasing their services by adding more vehicles.
For instance, in July 2023, Pioneer announced that it was going to launch Android-based infotainment solutions for car manufacturers in India. The AI platform is equipped with smart cameras and sensors, as well as a telematics unit, to provide the correct vehicle environment information and navigation assistance at the appropriate time to the driver.
Technological Advancements Along with Higher EV Adoption to Boost Regional Growth
North America accounts for a significant portion of revenue due to the presence of leading industry players in the country. Furthermore, the region has a well-developed infrastructure that allows for the adoption of new technologies, which is further supported by manufacturers' innovative products.
The Asia-Pacific is projected to grow due to the increasing sales of passenger cars and the implementation of government regulations that promote technological innovation. Additionally, the presence of leading automotive manufacturers in the region, and growing mergers, acquisitions, and launches play a major role in the growth of the regional market.
For instance, in August 2023, MapmyIndia Ltd. (CE Info Systems) announced its launch of Mappls Gadgets for vehicles. These gadgets prominently involve advanced vehicle GPS trackers, dash cameras, in-dash attainment systems, and helmet kits. These systems work on Android, iOS, Android Auto, and CarPlay, and can also be accessed for free on the web from the company's website.
Future Market Scenario (2024-2031F)
- Higher adoption of EVs with a focus on safety features with regular government compliances is anticipated to garner market growth.
- Advancements in technology, increasing demand for connected cars, and ADAS adoption are likely to expand the market growth.
- New navigation systems with recommendations, such as easy routing, are also expected to add value to the market dynamics.
Key Players Landscape and Outlook
The companies focus on making their platform inclusive and adaptive. New technologies such as artificial intelligence and machine learning are also enhancing the navigation experience and hence key players are including these elements in their systems. The key players also collaborate and build new cloud technologies to utilize and leverage new technologies.
For instance, in December 2023, TomTom International BV collaborated with Microsoft to deploy AI in its infotainment systems. Microsoft Azure OpenAI Service enabled TomTom to create a powerful AI-powered driver voice assistant built directly into TomTom's Digital Cockpit. The solution can also be seamlessly integrated into other auto infotainment platforms. TomTom and Microsoft are working together to create new automotive solutions that harness the power of AI, cloud analytics, and Microsoft's automotive reference architectures.
In June 2023, Continental AG unveiled a new cost-effective �Smart cockpit high-performance computer' (HPC) for Original Equipment Manufacturers (OEMs). Unlike current in-vehicle systems that rely on multiple onboard computer hardware units to support features such as instrumentation, infotainment, and navigation, the new Continental HPC integrates multiple features including advanced navigation systems.