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Greece Retail Packaging Market Research Report by Packaging Material [Paper and Paperboard Packaging (Plastics {PET, PVC, PE, PP, Others}), Glass, Metal, Biodegradable and Eco-Friendly Materials], by Packaging Formats [Bags (Plastic Bags, Paper Bags {Kraft Paper Bags, Luxury Paper Bags, Recycled Paper Bags}), Bottles & jars, Cartons, Cans, Tubes, Blister Packs, Vials, Pouches & Sachets, Films & Wraps, Trays, Others], by Packaging Type (Primary Packaging, Secondary Packaging, Tertiary Packaging), by End-Use Industry (Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Household Products, Electronics, Others) Forecast till 2032
Market Report I 2025-09-18 I 116 Pages I Market Research Future
Greece Retail Packaging Market Research Report by Packaging Material [Paper and Paperboard Packaging (Plastics {PET, PVC, PE, PP, Others}), Glass, Metal, Biodegradable and Eco-Friendly Materials], by Packaging Formats [Bags (Plastic Bags, Paper Bags {Kraft Paper Bags, Luxury Paper Bags, Recycled Paper Bags}), Bottles & jars, Cartons, Cans, Tubes, Blister Packs, Vials, Pouches & Sachets, Films & Wraps, Trays, Others], by Packaging Type (Primary Packaging, Secondary Packaging, Tertiary Packaging), by End-Use Industry (Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Household Products, Electronics, Others) Forecast till 2032
Market Overview
The Greece retail packaging market is projected to reach USD 3,412.32 million by 2032, growing at a CAGR of 4.38% from 2024 to 2032. Retail packaging refers to the containers or wrapping used to display and protect products sold directly to consumers. It serves both functional and marketing purposes by ensuring product safety while attracting buyers through appealing design and branding.
The rise in demand for environmentally friendly and sustainable packaging solutions is one of the main factors driving the Greece retail packaging market. Consumer awareness of environmental issues has been a major factor. At the same time, strict regulations from the EU and national levels that ban single-use plastics are reshaping the industry. Companies use recyclable, biodegradable, and compostable materials more and more to comply with their CSR goals, improve their brand image, and, at the same time, satisfy eco-conscious consumers who want green product alternatives.
Key Company Development
In September 2024, DS Smith Hellas took the major step of completing the upgrade of its box plant in Korinthos, Greece. The company made a substantial investment of EUR17.6 million (USD 18 million) in the expansion that is expected to increase the plant production capacity by 30%, thus, a move that DS Smith is in line with its commitment to efficiency and sustainable growth in the Greek packaging sector.
Major Players
Major players in the Greece retail packaging market include DS Smith Plc, Mondi Plc, Crown Holdings, Inc., WestRock Company, Ardagh Group S.A., Dunapack Packaging, Allbox Packaging, PlusPack S.A., El Pack Group, and Xenos Packaging S.A
Report Attribute Details
- Market Size 2023: USD 2,316.24 Million
- Market Size 2032: USD 3,412.32 Million
- CAGR (2024-2032): 4.38%
- Base Year: 2023
- Market Forecast Period: 2024-2032
Market Segmentations
- By Packaging Material: Paper and Paperboard Packaging - 4.75%, Glass - 3.65%.
- By Packaging Formats: Bags - 4.73%, Bottles & jars - 4.44%.
- By Packaging Type: Primary Packaging - 4.04%, Secondary Packaging - 4.91%.
- By End-Use Industry: Food & Beverages - 4.16%, Cosmetics & Personal Care - 4.90%.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 16
1.1 MARKET ATTRACTIVENESS ANALYSIS . 17
1.1.1 GREECE RETAIL PACKAGING MARKET, BY PACKAGING MATERIAL . 18
1.1.2 GREECE RETAIL PACKAGING MARKET, BY PACKAGING FORMATS . 19
1.1.3 GREECE RETAIL PACKAGING MARKET, BY PACKAGING TYPE 20
1.1.4 GREECE RETAIL PACKAGING MARKET, BY END-USE INDUSTRY . 21
2 MARKET INTRODUCTION . 23
2.1 DEFINITION . 23
2.2 SCOPE OF THE STUDY . 23
2.3 RESEARCH OBJECTIVE . 23
2.4 MARKET STRUCTURE . 25
2.5 KEY BUYING CRITERIA . 26
3 RESEARCH METHODOLOGY . 27
3.1 OVERVIEW . 27
3.2 DATA FLOW . 29
3.2.1 DATA MINING PROCESS . 30
3.3 PURCHASED DATABASE: . 31
3.4 SECONDARY SOURCES: . 32
3.4.1 SECONDARY RESEARCH DATA FLOW: . 33
3.5 PRIMARY RESEARCH: 34
3.5.1 PRIMARY RESEARCH DATA FLOW: . 35
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 36
3.6.1 CONSUMPTION & NET TRADE APPROACH . 36
3.6.2 REVENUE ANALYSIS APPROACH . 36
3.7 DATA FORECASTING . 37
3.7.1 DATA FORECASTING TECHNIQUE . 37
3.8 DATA MODELING . 38
3.8.1 MICROECONOMIC FACTOR ANALYSIS: . 38
3.8.2 DATA MODELING: 39
3.9 TEAMS AND ANALYST CONTRIBUTION . 41
4 MARKET DYNAMICS 43
4.1 INTRODUCTION . 43
4.2 DRIVERS . 44
4.2.1 GROWTH OF E-COMMERCE AND ONLINE RETAIL DRIVES PACKAGING DEMAND 44
4.2.2 INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY PACKAGING SOLUTIONS . 46
4.3 RESTRAINTS . 47
4.3.1 STRICTER EU REGULATIONS ON PACKAGING WASTE AND RECYCLABILITY 47
4.3.2 HIGH PRODUCTION COSTS DUE TO RAW MATERIAL PRICE FLUCTUATIONS 48
4.4 OPPORTUNITY . 50
4.4.1 ADOPTION OF INNOVATIVE PACKAGING TECHNOLOGIES FOR CONVENIENCE 50
4.4.2 INCREASE IN DOMESTIC AND INTERNATIONAL RETAIL BRANDS IN GREECE . 51
4.5 IMPACT ANALYSIS OF COVID - 19 . 52
4.5.1 IMPACT ON OVERALL PACKAGING & TRANSPORT . 52
4.5.2 IMPACT ON RETAIL PACKAGING MARKET 52
4.5.3 IMPACT ON SUPPLY CHAIN OF RETAIL PACKAGING MARKET . 53
4.5.4 IMPACT ON MARKET DEMAND OF RETAIL PACKAGING MARKET . 53
4.5.5 IMPACT ON PRICING OF RETAIL PACKAGING MARKET 54
4.6 REGULATORY UPDATE . 54
4.7 STRATEGY INSIGHTS 55
4.8 CONSUMER BEHAVIOR ANALYSIS 56
5 MARKET FACTOR ANALYSIS . 57
5.1 SUPPLY CHAIN ANALYSIS 57
5.1.1 RAW MATERIAL SOURCING AND PROCUREMENT 57
5.1.2 MANUFACTURING AND PRODUCTION . 58
5.1.3 DISTRIBUTION AND LOGISTICS . 58
5.1.4 RETAIL AND CONSUMER DEMAND 59
5.2 PORTER'S FIVE FORCES MODEL 60
5.2.1 THREAT OF NEW ENTRANTS 60
5.2.2 BARGAINING POWER OF SUPPLIERS 61
5.2.3 THREAT OF SUBSTITUTES . 61
5.2.4 BARGAINING POWER OF BUYERS . 62
5.2.5 INTENSITY OF RIVALRY 62
6 GREECE RETAIL PACKAGING MARKET, BY PACKAGING MATERIAL 65
6.1 INTRODUCTION . 65
6.2 PAPER AND PAPERBOARD PACKAGING 66
6.3 PLASTICS . 66
6.4 GLASS 67
6.5 METAL 67
6.6 BIODEGRADABLE AND ECO-FRIENDLY MATERIALS . 67
7 GREECE RETAIL PACKAGING MARKET, BY PACKAGING FORMATS 69
7.1 INTRODUCTION . 69
7.2 BAGS 70
7.3 BOTTLES & JARS . 71
7.4 CARTONS . 71
7.5 CANS . 71
7.6 TUBES 71
7.7 BLISTER PACKS . 72
7.8 VIALS . 72
7.9 POUCHES & SACHETS 72
7.10 FILMS & WRAPS . 72
7.11 TRAYS . 72
7.12 OTHERS . 73
8 GREECE RETAIL PACKAGING MARKET, BY PACKAGING TYPE 74
8.1 INTRODUCTION . 74
8.2 PRIMARY PACKAGING 75
8.3 SECONDARY PACKAGING 76
8.4 TERTIARY PACKAGING . 76
9 GREECE RETAIL PACKAGING MARKET, BY END-USE INDUSTRY 78
9.1 INTRODUCTION . 78
9.2 FOOD & BEVERAGES 79
9.3 COSMETICS & PERSONAL CARE . 79
9.4 PHARMACEUTICALS . 80
9.5 HOUSEHOLD PRODUCTS 80
9.6 ELECTRONICS 80
9.7 OTHERS . 81
10 COMPETITIVE LANDSCAPE 82
10.1 COMPETITIVE OVERVIEWS . 82
10.2 MAJOR PLAYERS IN THE GREECE RETAIL PACKAGING MARKET . 82
10.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS . 83
10.4 COMPETITIVE BENCHMARKING . 84
10.5 STRATEGIES OF MARKET LEADERS IN THE GREECE RETAIL PACKAGING MARKET 84
10.5.1 DS SMITH PLC 84
10.5.2 MONDI PLC 85
10.5.3 CROWN HOLDINGS, INC. . 85
10.5.4 WESTROCK COMPANY 85
10.5.5 ARDAGH GROUP S.A. 85
10.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN GREECE RETAIL
PACKAGING MARKET . 85
10.7 KEY DEVELOPMENTS & GROWTH STRATEGIES . 85
10.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT . 85
10.7.2 EXPANSION/ACQUISITION/PARTNERSHIP . 86
11 COMPANY PROFILES 87
11.1 DS SMITH PLC 87
11.1.1 COMPANY OVERVIEW . 87
11.1.2 FINANCIAL OVERVIEW 88
11.1.3 PRODUCTS/SERVICES OFFERED 89
11.1.4 KEY DEVELOPMENTS . 89
11.1.5 SWOT ANALYSIS 90
11.1.6 KEY STRATEGIES . 90
11.2 MONDI PLC . 91
11.2.1 COMPANY OVERVIEW 91
11.2.2 FINANCIAL OVERVIEW 92
11.2.3 PRODUCTS OFFERED . 93
11.2.4 KEY DEVELOPMENTS . 93
11.2.5 SWOT ANALYSIS . 94
11.2.6 KEY STRATEGIES . 94
11.3 WESTROCK COMPANY 95
11.3.1 COMPANY OVERVIEW 95
11.3.2 FINANCIAL OVERVIEW 96
11.3.3 PRODUCTS OFFERED . 96
11.3.4 KEY DEVELOPMENTS . 97
11.3.5 SWOT ANALYSIS . 97
11.3.6 KEY STRATEGIES . 97
11.4 CROWN HOLDINGS, INC. . 98
11.4.1 COMPANY OVERVIEW 98
11.4.2 FINANCIAL OVERVIEW 98
11.4.3 PRODUCTS OFFERED . 99
11.4.4 KEY DEVELOPMENTS . 99
11.4.5 SWOT ANALYSIS . 100
11.4.6 KEY STRATEGIES . 100
11.5 ARDAGH GROUP S.A. . 101
11.5.1 COMPANY OVERVIEW 101
11.5.2 FINANCIAL OVERVIEW 102
11.5.3 PRODUCTS OFFERED . 102
11.5.4 KEY DEVELOPMENTS . 103
11.5.5 SWOT ANALYSIS . 103
11.5.6 KEY STRATEGIES . 103
11.6 PLUSPACK S.A. 104
11.6.1 COMPANY OVERVIEW 104
11.6.2 FINANCIAL OVERVIEW . 104
11.6.3 PRODUCTS OFFERED . 104
11.6.4 KEY DEVELOPMENTS . 104
11.6.5 SWOT ANALYSIS . 105
11.6.6 KEY STRATEGIES . 105
11.7 XENOS PACKAGING S.A. 106
11.7.1 COMPANY OVERVIEW . 106
11.7.2 FINANCIAL OVERVIEW . 106
11.7.3 PRODUCTS/SERVICES OFFERED 106
11.7.4 KEY DEVELOPMENTS . 106
11.7.5 SWOT ANALYSIS 107
11.7.6 KEY STRATEGIES . 107
11.8 DUNAPACK PACKAGING . 108
11.8.1 COMPANY OVERVIEW 108
11.8.2 FINANCIAL OVERVIEW . 108
11.8.3 PRODUCTS OFFERED . 108
11.8.4 KEY DEVELOPMENTS . 108
11.8.5 SWOT ANALYSIS . 109
11.8.6 KEY STRATEGIES . 109
11.9 ALLBOX PACKAGING . 110
11.9.1 COMPANY OVERVIEW 110
11.9.2 FINANCIAL OVERVIEW 110
11.9.3 PRODUCTS OFFERED . 111
11.9.4 KEY DEVELOPMENTS . 111
11.9.5 SWOT ANALYSIS . 112
11.9.6 KEY STRATEGIES . 112
11.10 EL PACK GROUP . 113
11.10.1 COMPANY OVERVIEW 113
11.10.2 FINANCIAL OVERVIEW . 113
11.10.3 PRODUCTS OFFERED . 113
11.10.4 KEY DEVELOPMENTS . 113
11.10.5 SWOT ANALYSIS . 114
11.10.6 KEY STRATEGIES . 114
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 39
TABLE 2 GREECE RETAIL PACKAGING MARKET, BY PACKAGING MATERIAL, 2018-2032 (USD MILLION) 65
TABLE 3 GREECE RETAIL PACKAGING MARKET, BY PACKAGING FORMATS, 2018-2032 (USD MILLION) 69
TABLE 4 GREECE RETAIL PACKAGING MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 74
TABLE 5 GREECE RETAIL PACKAGING MARKET, BY END-USE INDUSTRY, 2018-2032 (USD MILLION) 78
TABLE 6 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 83
TABLE 7 THE MOST ACTIVE PLAYERS IN THE GREECE RETAIL PACKAGING MARKET 85
TABLE 8 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 85
TABLE 9 EXPANSION/ACQUISITION/ PARTNERSHIP 86
TABLE 10 DS SMITH PLC: PRODUCTS/SERVICES OFFERED 89
TABLE 11 DS SMITH PLC: KEY DEVELOPMENTS 89
TABLE 12 MONDI PLC: PRODUCTS OFFERED 93
TABLE 13 MONDI PLC: KEY DEVELOPMENTS 93
TABLE 14 WESTROCK COMPANY: PRODUCTS OFFERED 96
TABLE 15 CROWN HOLDINGS, INC.: PRODUCTS OFFERED 99
TABLE 16 ARDAGH GROUP S.A.: PRODUCTS OFFERED 102
TABLE 17 PLUSPACK S.A.: PRODUCTS OFFERED 105
TABLE 18 XENOS PACKAGING S.A.: PRODUCTS/SERVICES OFFERED 107
TABLE 19 DUNAPACK PACKAGING: PRODUCTS OFFERED 109
TABLE 20 DUNAPACK PACKAGING: KEY DEVELOPMENTS 109
TABLE 21 ALLBOX PACKAGING: PRODUCTS OFFERED 112
TABLE 22 EL PACK GROUP: PRODUCTS OFFERED 114
LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GREECE RETAIL PACKAGING MARKET 16
FIGURE 2 GREECE RETAIL PACKAGING MARKET ANALYSIS, BY PACKAGING MATERIAL, 2023 17
FIGURE 3 GREECE RETAIL PACKAGING MARKET ANALYSIS, BY PACKAGING FORMATS, 2023 19
FIGURE 4 GREECE RETAIL PACKAGING MARKET ANALYSIS, BY PACKAGING TYPE, 2023 20
FIGURE 5 GREECE RETAIL PACKAGING MARKET ANALYSIS, BY END-USE INDUSTRY, 2023 21
FIGURE 6 GREECE RETAIL PACKAGING MARKET: STRUCTURE 25
FIGURE 7 KEY BUYING CRITERIA FOR RETAIL PACKAGING 26
FIGURE 8 GREECE RETAIL PACKAGING MARKET: MARKET DYNAMICS 43
FIGURE 9 DRIVER IMPACT ANALYSIS (2023-2032) 47
FIGURE 10 RESTRAINT IMPACT ANALYSIS (2022-2032) 50
FIGURE 11 SUPPLY CHAIN ANALYSIS: GREECE RETAIL PACKAGING MARKET 57
FIGURE 12 PORTER'S FIVE FORCES MODEL: GREECE RETAIL PACKAGING MARKET 60
FIGURE 13 GREECE RETAIL PACKAGING MARKET, BY PACKAGING MATERIAL, 2023 (% SHARE) 66
FIGURE 14 GREECE RETAIL PACKAGING MARKET, BY PACKAGING FORMATS, 2023 (% SHARE) 70
FIGURE 15 GREECE RETAIL PACKAGING MARKET, BY PACKAGING TYPE, 2023 (% SHARE) 75
FIGURE 16 GREECE RETAIL PACKAGING MARKET, BY END-USE INDUSTRY, 2023 (% SHARE) 79
FIGURE 17 MAJOR PLAYERS IN THE GREECE RETAIL PACKAGING MARKET: MARKET SHARE 2023 82
FIGURE 18 BENCHMARKING OF MAJOR COMPETITORS 83
FIGURE 19 DS SMITH PLC: FINANCIAL OVERVIEW SNAPSHOT 88
FIGURE 20 DS SMITH PLC: SWOT ANALYSIS 90
FIGURE 21 MONDI PLC: FINANCIAL OVERVIEW SNAPSHOT 92
FIGURE 22 MONDI PLC: SWOT ANALYSIS 94
FIGURE 23 WESTROCK COMPANY: FINANCIAL OVERVIEW SNAPSHOT 96
FIGURE 24 WESTROCK COMPANY: SWOT ANALYSIS 97
FIGURE 25 CROWN HOLDINGS, INC.: FINANCIAL OVERVIEW SNAPSHOT 98
FIGURE 26 CROWN HOLDINGS, INC.: SWOT ANALYSIS 100
FIGURE 27 ARDAGH GROUP S.A.: FINANCIAL OVERVIEW SNAPSHOT 102
FIGURE 28 ARDAGH GROUP S.A.: SWOT ANALYSIS 103
FIGURE 29 PLUSPACK S.A.: SWOT ANALYSIS 106
FIGURE 30 XENOS PACKAGING S.A.: SWOT ANALYSIS 108
FIGURE 31 DUNAPACK PACKAGING: SWOT ANALYSIS 110
FIGURE 32 ALLBOX PACKAGING: FINANCIAL OVERVIEW SNAPSHOT 111
FIGURE 33 ALLBOX PACKAGING: SWOT ANALYSIS 113
FIGURE 34 EL PACK GROUP: SWOT ANALYSIS 115
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