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Europe and Turkey Men's Loungewear Market Research Report by Material (Natural, and Synthetic/Blends), by Price Range (Economy/Mass, And Premium/Luxury), by Type (Track Suits & Relaxed Pants, T-Shirts, Hoodies & Sweats, Joggers and Others), by Consumer Group (Gen Alpha, Gen Z, Millennials, Gen X, and Baby Boomers), by Distribution Channel (Offline and Online) Forecast to 2032
Market Report I 2025-05-22 I 175 Pages I Market Research Future
Europe and Turkey Men's Loungewear Market Research Report by Material (Natural, and Synthetic/Blends), by Price Range (Economy/Mass, And Premium/Luxury), by Type (Track Suits & Relaxed Pants, T-Shirts, Hoodies & Sweats, Joggers and Others), by Consumer Group (Gen Alpha, Gen Z, Millennials, Gen X, and Baby Boomers), by Distribution Channel (Offline and Online) Forecast to 2032
Market Overview
The market value of men's loungewear in Europe and Turkey was USD 19,911.50 million in 2023. It is anticipated that the Men's Loungewear market in Europe and Turkey will exhibit a significant compound annual growth rate (CAGR) of 7.6% during the review period.
Casual apparel that is predominantly designed for comfort and relaxation is referred to as men's loungewear. It is generally donned during leisure activities or at home.
Due to the proliferation of online retail, evolving consumer preferences, and the altering lifestyles and work-from-home culture, the Men's Loungewear Market in Europe and Turkey is undergoing development. Additionally, the market is restricted by concerns regarding durability and quality. Nevertheless, the market will be presented with future growth prospects because of the new product innovation.
Market Segmentation
The European and Turkish men's loungewear market has been segmented into synthetic/blends and natural materials from a material perspective. During the forecast period (2023-2032), the natural segment is the fastest-growing segment, while the synthetic/blends segment held the largest market share in 2023.
Based on the price range, the market has been segmented into economy/mass and premium/luxury. The premium/luxury segment is the fastest-growing segment during the forecast period, while the economy/mass segment held the largest market in 2023.
Tracksuits and relaxed trousers, t-shirts, hoodies, and sweatpants, as well as joggers and other items, comprise the Men's Loungewear Market in Europe and Turkey.
The market has been divided into five consumer groups: Baby Boomers, Millennials, Gen X, Gen Z, and Gen Alpha. The millennials segment held the largest market in 2023, while the Gen Z segment is the quickest developing segment during the forecast period.
The market has been divided into two categories based on the distribution channel: online and offline.
Europe and Turkey are the two segments into which the European and Turkish men's loungewear markets have been divided based on country/region. Europe's market share was the highest in 2023, and it is anticipated to reach USD 35,144.40 million by 2032. However, Turkey is expected to experience the highest compound annual growth rate (CAGR) of 8.01% during the current forecast period.
Major Players
The Men's loungewear market in Europe and Turkey is primarily dominated by the following companies: Adidas, PUMA SE, Next Retail Ltd., Ralph Lauren Corporation, Marks and Spencer Group plc, H&M Hennes & Mauritz AB, Boozt Fashion AB, and Zalando SE.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY . 19
2 MARKET INTRODUCTION . 21
2.1 DEFINITION. 21
2.2 SCOPE OF THE STUDY . 21
2.3 RESEARCH OBJECTIVE 21
2.4 MARKET STRUCTURE . 22
3 RESEARCH METHODOLOGY . 23
3.1 OVERVIEW 23
3.2 DATA FLOW 25
3.2.1 DATA MINING PROCESS 25
3.3 PURCHASED DATABASE: . 26
3.4 SECONDARY SOURCES: 27
3.4.1 SECONDARY RESEARCH DATA FLOW: 28
3.5 PRIMARY RESEARCH: 29
3.5.1 PRIMARY RESEARCH DATA FLOW: 30
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 31
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 31
3.6.1 REVENUE ANALYSIS APPROACH 31
3.7 DATA FORECASTING 32
3.7.1 DATA FORECASTING TYPE . 32
3.8 DATA MODELING . 33
3.8.1 MICROECONOMIC FACTOR ANALYSIS: . 33
3.8.2 DATA MODELING: 34
3.9 TEAMS AND ANALYST CONTRIBUTION 36
4 MARKET DYNAMICS . 38
4.1 INTRODUCTION . 38
4.2 DRIVERS 39
4.2.1 SHIFTING LIFESTYLES AND WORK-FROM-HOME CULTURE 39
4.2.2 CHANGING CONSUMER PREFERENCES BOOSTS MARKET DEMAND 39
4.3 RESTRAINTS 41
4.3.1 QUALITY AND DURABILITY ISSUES . 41
4.4 OPPORTUNITY . 42
4.4.1 NEW PRODUCT INNOVATION . 42
4.5 STRATEGIC INSIGHTS 42
4.5.1 TECHNOLOGY UPDATE 42
4.5.2 REGIONAL MARKETS TO LOOKOUT FOR . 43
4.6 REGULATORY UPDATE 43
4.7 MARKET TRENDS 44
5 MARKET FACTOR ANALYSIS . 45
5.1 PORTER'S FIVE FORCES MODEL 45
5.1.1 THREAT OF NEW ENTRANTS 45
5.1.2 BARGAINING POWER OF SUPPLIERS 46
5.1.3 THREAT OF SUBSTITUTES . 46
5.1.4 BARGAINING POWER OF BUYERS . 46
5.1.5 INTENSITY OF RIVALRY . 46
5.2 IMPACT OF COVID-19 ON THE EUROPE AND TURKEY LOUNGEWEAR MARKET 47
5.3 SOURCING AND PRODUCTION OF LOUNGEWEAR: KEY INSIGHTS 48
6 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY MATERIAL 51
6.1 OVERVIEW 51
6.2 NATURAL . 53
6.3 SYNTHETIC/BLENDS . 53
7 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE 54
7.1 OVERVIEW 54
7.2 ECONOMY/MASS . 56
7.3 PREMIUM/LUXURY 56
8 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY TYPE . 57
8.1 OVERVIEW 57
8.2 TRACK SUIT & RELAXED PANTS . 59
8.3 T-SHIRTS . 60
8.4 HOODIES & SWEATS . 60
8.5 JOGGERS 60
8.6 OTHERS . 61
9 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP 62
9.1 OVERVIEW 62
9.2 GEN ALPHA 64
9.3 GEN Z . 64
9.4 MILLENNIALS . 65
9.5 GEN X . 65
9.6 BABY BOOMERS 65
10 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL . 66
10.1 OVERVIEW 66
10.2 OFFLINE . 68
10.3 ONLINE . 68
11 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY REGION/COUNTRY . 69
11.1 INTRODUCTION . 69
11.2 EUROPE . 70
11.2.1 GERMANY 74
11.2.2 FRANCE . 75
11.2.3 UK . 77
11.2.4 ITALY . 79
11.2.5 SPAIN 80
11.2.6 NETHERLANDS 82
11.2.7 POLAND . 84
11.2.8 SWEDEN 85
11.2.9 BELGIUM 87
11.2.10 GREECE 89
11.2.11 DENMARK 90
11.2.12 NORWAY 92
11.2.13 SERBIA . 94
11.2.14 REST OF EUROPE . 95
11.3 TURKEY . 98
12 COMPETITIVE LANDSCAPE . 102
12.1 INTRODUCTION . 102
12.2 MARKET SHARE ANALYSIS, 2023 102
12.3 COMPETITOR DASHBOARD . 103
12.4 PUBLIC PLAYERS STOCK SUMMARY . 104
12.5 COMPARATIVE ANALYSIS: KEY PLAYERS FINANICAL 104
12.6 KEY DEVELOPMENTS & GROWTH STRATEGIES 105
12.6.1 PRODUCT LAUNCH 105
12.6.2 PARTNERSHIP 105
12.6.3 COLLABORATION/ NEW VENTURE/ REBRANDING . 106
12.7 PRICING STRATEGY & SUSTAINABILITY FOCUS OF VITAL PLAYERS 107
12.8 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) . 111
12.8.1 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY HOODIES & SWEATSHIRT . 111
12.8.2 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY TRACKSUITS & RELAXED PANTS 113
12.8.3 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY T-SHIRTS . 115
12.8.4 PRICING ANALYSIS OF BRAND PRODUCTS FOR ENTRY, MEDIUM, MODE, AND EXIT RECOMMENDED RETAIL PRICE (RRP) BY JOGGERS . 118
13 COMPANY PROFILES . 121
13.1 ADIDAS . 121
13.1.1 COMPANY OVERVIEW 121
13.1.2 FINANCIAL OVERVIEW . 122
13.1.3 PRODUCTS OFFERED . 123
13.1.4 KEY DEVELOPMENTS . 123
13.1.5 SWOT ANALYSIS . 124
13.1.6 KEY STRATEGIES . 124
13.2 PUMA SE 125
13.2.1 COMPANY OVERVIEW . 125
13.2.2 FINANCIAL OVERVIEW . 126
13.2.3 PRODUCTS OFFERED . 126
13.2.4 KEY DEVELOPMENTS . 127
13.2.5 KEY STRATEGIES . 127
13.3 NEXT RETAIL LTD. . 128
13.3.1 COMPANY OVERVIEW . 128
13.3.2 FINANCIAL OVERVIEW . 129
13.3.3 PRODUCTS OFFERED . 129
13.3.4 KEY DEVELOPMENTS . 130
13.3.5 KEY STRATEGIES . 130
13.4 JOCKEY 131
13.4.1 COMPANY OVERVIEW 131
13.4.2 FINANCIAL OVERVIEW . 131
13.4.3 PRODUCTS OFFERED . 131
13.4.4 KEY DEVELOPMENTS . 132
13.4.5 KEY STRATEGIES . 132
13.5 RALPH LAUREN CORPORATION . 133
13.5.1 COMPANY OVERVIEW 133
13.5.2 FINANCIAL OVERVIEW . 134
13.5.3 PRODUCTS OFFERED . 134
13.5.4 KEY DEVELOPMENTS . 135
13.5.5 KEY STRATEGIES . 135
13.6 MARK AND SPENCER GROUP PLC. 136
13.6.1 COMPANY OVERVIEW 136
13.6.2 FINANCIAL OVERVIEW . 137
13.6.3 PRODUCTS OFFERED . 137
13.6.4 KEY DEVELOPMENTS . 138
13.6.5 SWOT ANALYSIS . 139
13.6.6 KEY STRATEGIES . 139
13.7 H&M HENNES & MAURITZ AB. 140
13.7.1 COMPANY OVERVIEW 140
13.7.2 FINANCIAL OVERVIEW . 141
13.7.3 PRODUCTS OFFERED . 141
13.7.4 KEY DEVELOPMENTS . 142
13.7.5 SWOT ANALYSIS . 143
13.7.6 KEY STRATEGIES . 143
13.8 BOOZT FASHION AB. . 144
13.8.1 COMPANY OVERVIEW 144
13.8.2 FINANCIAL OVERVIEW . 145
13.8.3 PRODUCT OFFERED . 145
13.8.4 KEY DEVELOPMENTS . 146
13.8.5 SWOT ANALYSIS . 146
13.8.6 KEY STRATEGIES . 147
13.9 ZALANDO SE 148
13.9.1 COMPANY OVERVIEW 148
13.9.2 FINANCIAL OVERVIEW . 149
13.9.3 PRODUCTS OFFERED . 150
13.9.4 KEY DEVELOPMENTS . 150
13.9.5 SWOT ANALYSIS . 151
13.9.6 KEY STRATEGIES . 151
13.10 DEFACTO . 152
13.10.1 COMPANY OVERVIEW 152
13.10.2 FINANCIAL OVERVIEW . 153
13.10.3 PRODUCTS OFFERED . 153
13.10.4 KEY DEVELOPMENTS . 153
13.10.5 KEY STRATEGIES . 154
13.11 HUGO BOSS . 155
13.11.1 COMPANY OVERVIEW 155
13.11.2 FINANCIAL OVERVIEW . 156
13.11.3 PRODUCTS OFFERED . 156
13.11.4 KEY DEVELOPMENTS . 157
13.11.5 SWOT ANALYSIS . 157
13.11.6 KEY STRATEGIES . 158
13.12 GIORGIO ARMANI S.P.A. . 159
13.12.1 COMPANY OVERVIEW 159
13.12.2 FINANCIAL OVERVIEW . 159
13.12.3 PRODUCTS OFFERED . 160
13.12.4 KEY DEVELOPMENTS . 160
13.12.5 SWOT ANALYSIS . 161
13.12.6 KEY STRATEGIES . 161
13.13 LACOSTE . 162
13.13.1 COMPANY OVERVIEW . 162
13.13.2 FINANCIAL OVERVIEW . 162
13.13.3 PRODUCT OFFERED . 163
13.13.4 KEY DEVELOPMENTS . 164
13.13.5 SWOT ANALYSIS . 165
13.13.6 KEY STRATEGIES . 165
13.14 TOMMY HILFIGER LICENSING B.V. . 166
13.14.1 COMPANY OVERVIEW 166
13.14.2 FINANCIAL OVERVIEW . 167
13.14.3 PRODUCTS OFFERED . 167
13.14.4 KEY DEVELOPMENTS . 168
13.14.5 SWOT ANALYSIS . 169
13.14.6 KEY STRATEGIES . 169
13.15 CALVIN KLEIN INC. 170
13.15.1 COMPANY OVERVIEW 170
13.15.2 FINANCIAL OVERVIEW . 171
13.15.3 PRODUCTS OFFERED . 172
13.15.4 KEY DEVELOPMENTS . 172
13.15.5 SWOT ANALYSIS . 173
13.15.6 KEY STRATEGIES . 173
14 DATA CITATIONS 174
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 34
TABLE 2 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 52
TABLE 3 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR PRODUCT, BY REGION, 2018-2032 (USD MILLION) 53
TABLE 4 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR SYNTHETIC/BLENDS, BY REGION, 2018-2032 (USD MILLION) 53
TABLE 5 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 55
TABLE 6 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR ECONOMY/MASS, BY REGION, 2018-2032 (USD MILLION) 56
TABLE 7 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR PREMIUM/LUXURY, BY REGION, 2018-2032 (USD MILLION) 56
TABLE 8 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 59
TABLE 9 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR TRACK SUIT & RELAXED PANTS, BY REGION, 2018-2032 (USD MILLION) 59
TABLE 10 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR T-SHIRTS, BY REGION, 2018-2032 (USD MILLION) 60
TABLE 11 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR HOODIES & SWEATS, BY REGION, 2018-2032 (USD MILLION) 60
TABLE 12 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR JOGGERS, BY REGION, 2018-2032 (USD MILLION) 60
TABLE 13 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR OTHERS, BY REGION, 2018-2032 (USD MILLION) 61
TABLE 14 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 63
TABLE 15 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR GEN ALPHA, BY REGION, 2018-2032 (USD MILLION) 64
TABLE 16 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR GEN Z, BY REGION, 2018-2032 (USD MILLION) 64
TABLE 17 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR MILENNIALS, BY REGION, 2018-2032 (USD MILLION) 65
TABLE 18 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR GEN X, BY REGION, 2018-2032 (USD MILLION) 65
TABLE 19 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR BABY BOOMERS, BY REGION, 2018-2032 (USD MILLION) 65
TABLE 20 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 67
TABLE 21 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR OFFLINE, BY REGION, 2018-2032 (USD MILLION) 68
TABLE 22 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, FOR ONLINE, BY REGION, 2018-2032 (USD MILLION) 68
TABLE 23 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY COUNTRY/REGION, 2018-2032 (USD MILLION) 69
TABLE 24 EUROPE MEN'S LOUNGEWEAR MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 71
TABLE 25 EUROPE MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 72
TABLE 26 EUROPE MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 72
TABLE 27 EUROPE MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 73
TABLE 28 EUROPE MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 73
TABLE 29 EUROPE MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 73
TABLE 30 GERMANY MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 74
TABLE 31 GERMANY MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 74
TABLE 32 GERMANY MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 74
TABLE 33 GERMANY MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 75
TABLE 34 GERMANY MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 75
TABLE 35 FRANCE MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 75
TABLE 36 FRANCE MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 76
TABLE 37 FRANCE MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 76
TABLE 38 FRANCE MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 76
TABLE 39 FRANCE MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 77
TABLE 40 UK MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 77
TABLE 41 UK MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 77
TABLE 42 UK MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 78
TABLE 43 UK MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 78
TABLE 44 UK MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 78
TABLE 45 ITALY MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 79
TABLE 46 ITALY MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 79
TABLE 47 ITALY MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 79
TABLE 48 ITALY MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 80
TABLE 49 ITALY MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 80
TABLE 50 SPAIN MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 80
TABLE 51 SPAIN MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 81
TABLE 52 SPAIN MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 81
TABLE 53 SPAIN MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 81
TABLE 54 SPAIN MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 82
TABLE 55 NETHERLANDS MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 82
TABLE 56 NETHERLANDS MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 82
TABLE 57 NETHERLANDS MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 83
TABLE 58 NETHERLANDS MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 83
TABLE 59 NETHERLANDS MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 83
TABLE 60 POLAND MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 84
TABLE 61 POLAND MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 84
TABLE 62 POLAND MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 84
TABLE 63 POLAND MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 85
TABLE 64 POLAND MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 85
TABLE 65 SWEDEN MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 85
TABLE 66 SWEDEN MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 86
TABLE 66 SWEDEN MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 86
TABLE 67 SWEDEN MEN'S LOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 86
TABLE 68 SWEDEN MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 86
TABLE 69 SWEDEN MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 87
TABLE 70 BELGIUM: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 87
TABLE 71 BELGIUM: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 87
TABLE 72 BELGIUM: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 88
TABLE 73 BELGIUM: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 88
TABLE 74 BELGIUM: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 88
TABLE 75 GREECE: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 89
TABLE 76 GREECE: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 89
TABLE 77 GREECE: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 89
TABLE 78 GREECE: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 90
TABLE 79 GREECE: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 90
TABLE 80 DENMARK: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 90
TABLE 81 DENMARK: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 91
TABLE 82 DENMARK: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 91
TABLE 83 DENMARK: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 91
TABLE 84 DENMARK: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 92
TABLE 85 NORWAY: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 92
TABLE 86 NORWAY: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 92
TABLE 87 NORWAY: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 93
TABLE 88 NORWAY: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 93
TABLE 89 NORWAY: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 93
TABLE 90 SERBIA: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 94
TABLE 91 SERBIA: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 94
TABLE 92 SERBIA: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 94
TABLE 93 SERBIA: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 95
TABLE 94 SERBIA: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 95
TABLE 95 REST OF EUROPE: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 95
TABLE 96 REST OF EUROPE: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 96
TABLE 97 REST OF EUROPE: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 96
TABLE 98 REST OF EUROPE: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 96
TABLE 99 REST OF EUROPE: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 97
TABLE 100 TURKEY: MEN'SLOUNGEWEAR MARKET, BY MATERIAL, 2018-2032 (USD MILLION) 99
TABLE 101 TURKEY: MEN'SLOUNGEWEAR MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 99
TABLE 102 TURKEY: MEN'SLOUNGEWEAR MARKET, BY TYPE, 2018-2032 (USD MILLION) 99
TABLE 103 TURKEY: MEN'SLOUNGEWEAR MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 100
TABLE 104 TURKEY: MEN'SLOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 100
TABLE 105 PRODUCT LAUNCH 105
TABLE 106 PARTNERSHIP 105
TABLE 107 COLLABORATION/ NEW VENTURE/ REBRANDING 106
TABLE 108 PRICING STRATEGY & SUSTAINABILITY FOCUS OF VITAL PLAYERS 107
TABLE 109 ADIDAS: PRODUCTS OFFERED 123
TABLE 110 ADIDAS: KEY DEVELOPMENTS 123
TABLE 111 PUMA SE: PRODUCT OFFERED 126
TABLE 112 PUMA SE: KEY DEVELOPMENTS 127
TABLE 113 NEXT RETAIL LTD.: PRODUCT OFFERED 129
TABLE 114 JOCKEY: PRODUCTS OFFERED 131
TABLE 115 RALPH LAUREN CORPORATION: PRODUCT OFFERED 134
TABLE 116 MARK AND SPENCER GROUP PLC.: PRODUCTS OFFERED 137
TABLE 117 MARK AND SPENCER GROUP PLC: KEY DEVELOPMENTS 138
TABLE 118 H&M HENNES & MAURITZ AB.: PRODUCTS OFFERED 141
TABLE 119 H&M HENNES & MAURITZ AB: KEY DEVELOPMENTS 142
TABLE 120 BOOZT FASHION AB.: PRODUCTS OFFERED 145
TABLE 121 ZALANDO SE: PRODUCTS OFFERED 150
TABLE 122 ZALANDO SE: KEY DEVELOPMENTS 150
TABLE 123 DEFACTO: PRODUCTS OFFERED 153
TABLE 124 HUGO BOSS: PRODUCTS OFFERED 156
TABLE 125 HUGO BOSS: KEY DEVELOPMENTS 157
TABLE 126 GIORGIO ARMANI S.P.A.: PRODUCTS OFFERED 160
TABLE 127 GIORGIO ARMANI S.P.A.: KEY DEVELOPMENTS 160
TABLE 128 LACOSTE: PRODUCTS OFFERED 163
TABLE 129 LACOSTE: KEY DEVELOPMENTS 164
TABLE 130 TOMMY HILFIGER LICENSING B.V.: PRODUCT OFFERED 167
TABLE 131 TOMMY HILFIGER LICENSING B.V.: KEY DEVELOPMENTS 168
TABLE 132 CALVIN KLEIN INC.: PRODUCT OFFERED 172
TABLE 133 CALVIN KLEIN INC.: KEY DEVELOPMENTS 172
LIST OF FIGURES
FIGURE 1 EUROPE & TURKEY MEN'S LOUNGEWEAR MARKET: STRUCTURE 22
FIGURE 2 EUROPE AND TURKEY LOUNGEWEAR MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 38
FIGURE 3 DRIVER IMPACT ANALYSIS (2022-2032) 40
FIGURE 4 RESTRAINT IMPACT ANALYSIS (2022-2032) 41
FIGURE 5 PORTER'S FIVE FORCES ANALYSIS: EUROPE AND TURKEY LOUNGEWEAR MARKET 45
FIGURE 6 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, MATERIAL SEGMENT, 2023 & 2032 (USD MILLION) 51
FIGURE 7 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY MATERIAL, 2023 & 2032 (USD MILLION) 51
FIGURE 8 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY MATERIAL, 2023 52
FIGURE 9 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, PRICE RANGE SEGMENT, 2023 & 2032 (USD MILLION) 54
FIGURE 10 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY PRICE RANGE, 2023 & 2032 (USD MILLION) 55
FIGURE 11 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY PRICE RANGE, 2023 56
FIGURE 12 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, TYPE SEGMENT, 2023 & 2032 (USD MILLION) 58
FIGURE 13 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY TYPE, 2023 & 2032 (USD MILLION) 58
FIGURE 14 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY PRICE RANGE, 2023 59
FIGURE 15 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, CONSUMER GROUP SEGMENT, 2023 & 2032 (USD MILLION) 62
FIGURE 16 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY CONSUMER GROUP, 2023 & 2032 (USD MILLION) 63
FIGURE 17 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY CONSUMER GROUP, 2023 64
FIGURE 18 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, DISTRIBUTION CHANNEL SEGMENT, 2023 & 2032 (USD MILLION) 66
FIGURE 19 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY DISTRIBUTION CHANNEL, 2023 & 2032 (USD MILLION) 66
FIGURE 20 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2023 67
FIGURE 21 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET, BY COUNTRY/REGION, 2023 & 2032 (USD MILLION) 69
FIGURE 22 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET SHARE (%), BY COUNTRY/REGION, 2023 70
FIGURE 23 EUROPE MARKET ANALYSIS: MEN'S LOUNGEWEAR MARKET, 2018-2032 (USD MILLION) 70
FIGURE 24 EUROPE MEN'S LOUNGEWEAR MARKET, BY COUNTRY, 2023 & 2032 (USD MILLION) 71
FIGURE 25 EUROPE MEN'S LOUNGEWEAR MARKET SHARE (%), BY COUNTRY, 2023 72
FIGURE 26 TURKEY MARKET ANALYSIS: MEN'S LOUNGEWEAR MARKET, 2018-2032 (USD MILLION) 98
FIGURE 27 EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET PLAYERS: COMPETITIVE ANALYSIS, 2023 102
FIGURE 28 COMPETITOR DASHBOARD: EUROPE AND TURKEY MEN'S LOUNGEWEAR MARKET 103
FIGURE 29 ADIDAS: FINANCIAL OVERVIEW SNAPSHOT 122
FIGURE 30 ADIDAS: SWOT ANALYSISAL 124
FIGURE 31 PUMA SE: FINANCIAL OVERVIEW SNAPSHOT 126
FIGURE 32 NEXT RETAIL LTD.: FINANCIAL OVERVIEW SNAPSHOT 129
FIGURE 33 RALPH LAUREN CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 134
FIGURE 34 MARK AND SPENCER GROUP PLC.: FINANCIAL OVERVIEW SNAPSHOT 137
FIGURE 35 MARK AND SPENCER GROUP PLC.: SWOT ANALYSIS 139
FIGURE 36 H&M HENNES & MAURITZ AB.: FINANCIAL OVERVIEW SNAPSHOT 141
FIGURE 37 H&M HENNES & MAURITZ AB.: SWOT ANALYSIS 143
FIGURE 38 BOOZT FASHION AB.: FINANCIAL OVERVIEW SNAPSHOT 145
FIGURE 39 BOOZT FASHION AB.: SWOT ANALYSIS 146
FIGURE 40 ZALANDO SE: FINANCIAL OVERVIEW SNAPSHOT 149
FIGURE 41 ZALANDO SE: SWOT ANALYSIS 151
FIGURE 42 HUGO BOSS: FINANCIAL OVERVIEW SNAPSHOT 156
FIGURE 43 HUGO BOSS: SWOT ANALYSIS 157
FIGURE 44 GIORGIO ARMANI S.P.A.: SWOT ANALYSIS 161
FIGURE 45 LACOSTE: SWOT ANALYSIS 165
FIGURE 46 TOMMY HILFIGER LICENSING B.V.: FINANCIAL OVERVIEW SNAPSHOT 167
FIGURE 47 TOMMY HILFIGER LICENSING B.V.: SWOT ANALYSISAL 169
FIGURE 48 CALVIN KLEIN INC.: FINANCIAL OVERVIEW SNAPSHOT 171
FIGURE 49 CALVIN KLEIN INC.: SWOT ANALYSISAL 173
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