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Report
Consumer Foodservice in Morocco
Market Direction I 2024-02-19 I 84 Pages I Euromonitor
Consumer foodservice in Morocco witnessed steady growth in 2023, despite the pressing issue of high inflation. In the face of rising prices, locals have changed how they eat, with simpler meals and eating out less frequently becoming more commonplace. Foodservice has not been impacted drastically by this trend, thanks to the buoyant performance of tourism, which is a major growth driver in consumer foodservice and a key source of revenue for the Moroccan economy.
Euromonitor International's Consumer Foodservice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Foodservice in Morocco
Euromonitor International
February 2024
List Of Contents And Tables
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CAFES/BARS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Global coffee chains spearhead developments
Popularity of coffee supports speciality cafes
Digital ordering is emerging
PROSPECTS AND OPPORTUNITIES
International players will continue to be attracted by the stability and coffee culture in Morocco
Tourism growth drives higher coffee consumption
Independents face a tougher competitive landscape
CATEGORY DATA
Table 28 Cafes/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full-service restaurants are slower to recover as domestic demand wanes
Limited development of chains in full-service restaurants
Spotlight on food safety standards
PROSPECTS AND OPPORTUNITIES
Tourism recovery to support full-service restaurants
Consumers seek out special experiences
Online ordering and delivery offers a chance to compete against limited-service restaurants
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN MOROCCO
2023 DEVELOPMENTS
Self-service cafeterias remain emergent and not yet relevant in Morocco
Lack of delivery services also proves an obstacle
Competition remains from chained limited-service restaurants
PROSPECTS AND OPPORTUNITIES
Growth from low base
Growth strategy of modern grocery retailers to propel development of self-service restaurants
Self-service concept more appealing to new players than regular restaurant concepts
STREET STALLS/KIOSKS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Street stalls/kiosks witness moderate growth
New start-ups tap into coffee culture
Full mobile restaurants are popping up
PROSPECTS AND OPPORTUNITIES
Franchise operations could help to broaden appeal
Lower taxes to attract new start-ups
Infrastructure to support outlet expansion
CONSUMER FOODSERVICE BY LOCATION IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Chained foodservice brands are gaining ground on standalones
Tourism supports foodservice developments in lodging locations
Affordable foodservice options required to meet needs of locals
PROSPECTS AND OPPORTUNITIES
Tourism expansion to support development of travel and lodging locations
Lacklustre real estate market may support new developments
CATEGORY DATA
Table 56 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 57 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 58 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 59 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 60 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 61 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 62 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 63 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 64 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 65 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 66 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 67 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 68 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 69 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 70 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 71 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 72 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 73 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 74 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 75 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 76 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 77 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 78 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 79 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 80 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 81 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 82 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 83 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 84 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 85 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 86 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 87 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 88 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 89 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 90 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 91 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 92 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 93 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 94 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 95 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 96 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 97 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 98 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 99 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 100 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 101 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 102 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 103 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 104 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 105 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 106 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 107 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 108 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 109 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 110 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 111 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 112 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 113 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 114 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 115 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 116 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 117 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 118 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 119 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 120 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 121 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 122 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 123 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 124 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 125 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 126 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
LIMITED-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Focus on convenience supports sales growth
International brands expand in Morocco
Brands provide local support through corporate social responsibility
PROSPECTS AND OPPORTUNITIES
Digital technology to enhance the customer experience
Drive-through outlets to gain appeal
Consumers want to sample new cuisines
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
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