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CHINA
Market Research and Advisory Services
Experience and coverage
Within China projects are led by a team that have been advising international businesses looking at opportunities in the country since the early 1990’s. Our support work introduces you to a network of native speaking, on the ground consultants based in Beijing, Chengdu, Guangzhou, Hong Kong and Shanghai.
This experience covers a variety of research methodologies across a broad range of industry sectors.
Background and opportunities
The worlds’ second largest economy with a population of 1.3 billion citizens. Since starting market reforms in the late 1970’s the country has experienced rapid economic and social changes with GDP growth averaging at approx. 10% per year.
Whilst GDP growth has slowed in recent years it is still high in comparison with global standard and China is considered the largest contributor to world growth over the past 10-15 years, however, despite the size of economy and being the world’s largest exporter, per capita income is still below the world average.
The latest Five-year plan, announced in 2016, focused on the need to boost domestic consumption and increase innovation to make the economy less dependent on government investments, exports and heavy industry. This included continue modernisation that has seen the tertiary sector become the largest category of GDP share.
China is the world’s manufacturing hub with many multinational companies, across all sectors, making investments. Yet, any aspiring companies require detailed knowledge of local competition and regulations in order to successfully understand the business environment and local customer preferences.
Projects in China our team have advised on and managed:
Market Penetration
Challenge: A leading speciality chemicals company aiming to better understand market opportunities in China for their niche silicone adhesive solutions.
Solution: The key customer segments of Building Materials, Electronics and Footwear Manufacturing were sized with demand forecast. Value chain and margins assessed to identify best route to market leading to direct recommendation in sales strategy.
Expansion Assessment
Challenge: A leading e-commerce platform required support analysing new growth markets in Asia, the Middle East, Africa and Emerging Europe.
Solution: Sized traditional retail and e-commerce markets across Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe and further profiled Poland, Nigeria, UAE, Sri-Lanka and Thailand as those with most potential.
Competitor Insights
Challenge: A multinational producer of novolac epoxy facing threat from international and domestic players in China, Japan, Korea, Taiwan, Thailand.
Solution: Provided in-depth competitor insights by profiling several rivals producing pulp mill and water treatment applications. Production capabilities and volumes assessed as well as customer focus strategies in order to advise performance gaps.
Industry Data / Analyst time
Challenge: A European leader in Mining Equipment required high-level analysis across all major vertical segments to support Global strategic planning.
Solution: Reviewed all available studies and communicated with 8 providers of data to confirm contents and suitability. Recommended 500+ page study with additional analyst time that was taken and later shared with regional managers through intranet.
Distribution Analysis
Challenge: A European specialty chemical company aiming to further expand in the APAC region needed in-depth analysis of key distribution channels.
Solution: Focused on their construction chemicals analysis was provided across 10 different product groups within 10 specific locations. Research included revenue data and forecasts for 6 channels ranging from Direct Sales to Merchants and Online.
Industry Specific Forecasts
Challenge: The Strategy and M&A department of a leading provider of industrial automation technologies required analysis on the filtration sector.
Solution: Provided the head office direct support sourcing relevant industry analysis and assistance in ensuring appropriateness. Arranged additional customisation on Paper & Pulp and specific data and trends on the development of the Chinese market.
Industry Newsletter
Challenge: A global technology providing clinical software and information required a solution keeping its team informed of regional developments.
Solution: A specific fortnightly newsletter with online news archive and tagged content containing screened and selected events summarised across 16 countries in Asia Pacific. Articles and access distributed to over 70 key management, sales and marketing staff.
Market Profiling
Challenge: A leading medical insurance company focused on international growth required comprehensive analysis in to 20 possible locations.
Solution: Established sources and profiled each market for size, competitive landscape, and maturity. Analysis was provided into local regulations, opportunities and potential barriers with a final recommendation for 7 markets with most potential.
Support Courting Investors
Challenge: An American alternative e-commerce payment company and its investment bank required support with commercial due diligence.
Solution: To support expansion research was carried out across 5 regions. In country payment methods were evaluated, sized and forecast for B2C e-commerce and selected B2B segments with trend analysis identifying payment opportunities.
Strategic Planning
Challenge: A top 5 manufacturer of Elevators and Escalators wished to acquire reliable data for head office annual planning and strategic focus.
Solution: Sourced more than 10 available options, filtering to 2 based on our industry knowledge of producers and clients must haves. Chosen data was provided with additional bonus of analysis of key competitors revenues by sales channels in China.
Go-to-Market Strategy
Challenge: A specialised Western European private hospital wanting to tap into the significant rise in outbound Chinese medical tourism.
Solution: Local language research in China, coupled with surveying referring clinicians, hospitals and agencies to understand decision making and compare destinations. Advised on potential, focus segments, referral partners and positioning offer.
Companies supported
Learn more about our experience
Did you know we can also offer over 4,000 market reports on China?
We work in close partnership with leading publishers of market reports and industry forecast studies, these signed agreements allow us to act as official agents and to provide their studies at exactly the same price.
The China market report page covers Chemicals, Healthcare, Manufacturing, Retailing and more.
Latest China market reports: