Please Wait.....
Report
Women's Health App Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
Market Report I 2024-12-17 I 130 Pages I Global Market Insights
The Global Womens Health App Market was valued at USD 4.1 billion in 2024 and is projected to grow at an impressive CAGR of 18.5% from 2025 to 2034. Womens health apps are specialized software applications designed to enhance various aspects of women's health and well-being. These apps offer a wide range of features, including tools for tracking menstrual cycles, managing reproductive health, supporting postpartum care, monitoring pregnancy, fitness, nutrition, menopause, and disease management. As the world shifts towards a more health-conscious mindset, women's health apps have become a vital tool for tracking and improving overall wellness.
The rising awareness about womens health is playing a pivotal role in the growth of the womens health app market. As society places more importance on preventive healthcare and reduces the stigma surrounding women's health topics, increasing numbers of women are turning to digital platforms to manage their health. The accessibility, convenience, and personalization of these apps make them an attractive option for women looking to take charge of their well-being.
In terms of market segmentation, the womens health app market is categorized into several key areas, including disease management, menstrual health, pregnancy tracking and postpartum care, fitness and nutrition, menopause, and others. Among these, the menstrual health segment led the market in 2024, generating USD 1.1 billion in revenue. This segment is expected to continue experiencing strong growth throughout the forecast period. Menstrual health apps address an essential need for women to manage menstrual cycles effectively. These apps allow users to track their periods, predict ovulation, and detect irregularities, all of which are critical for reproductive health. Growing awareness of menstrual health, coupled with an increased focus on proactive health management, has led to a surge in the number of users turning to these apps.
When it comes to modality, the market is divided into tablet, smartphone, and other devices. The smartphone segment, which held a dominant 50.2% share of the market in 2024, is expected to continue its upward trajectory. Smartphones dominate the womens health app market due to their widespread use and unmatched convenience. With smartphones being universally accessible, they provide a highly portable and multifunctional platform for health management. Users can easily access set reminders and health insights, receive real-time notifications, and seamlessly integrate health management into their everyday lives.
In the U.S., the womens health app market generated USD 1.4 billion in 2024 and is forecast to experience significant growth over the coming years. Increased awareness of women's health issues, such as hormonal imbalances, osteoarthritis, anemia, and other chronic conditions, is driving demand for health apps in the region. The widespread adoption of smartphones, coupled with advancements in technology, is also contributing to the market's expansion. As more women in the U.S. turn to digital tools for health management, the market is set to continue its rapid growth, offering even more innovative solutions for improving women's health and wellness.
Report Content
Chapter 1Methodology and Scope
1.1 Market scope and definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
Chapter 2Executive Summary
2.1 Industry 360 synopsis
Chapter 3Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increased health awareness
3.2.1.2 Rising smartphone adoption
3.2.1.3 Technological advancements
3.2.1.4 Rising focus on preventive healthcare
3.2.2 Industry pitfalls and challenges
3.2.2.1 Data privacy and security concerns
3.3 Growth potential analysis
3.4 Regulatory landscape
3.4.1 U.S.
3.4.2 Europe
3.5 Technology landscape
3.6 Future market trends
3.7 Key news and initiatives
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis
Chapter 4Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategy dashboard
Chapter 5Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)
5.1 Key trends
5.2 Menstrual health
5.3 Fitness and nutrition
5.4 Pregnancy tracking and postpartum care
5.5 Menopause
5.6 Disease management
5.7 Other types
Chapter 6Market Estimates and Forecast, By Modality, 2021 - 2034 ($ Mn)
6.1 Key trends
6.2 Smartphone
6.3 Tablet
6.4 Other modalities
Chapter 7Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)
7.1 Key trends
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 France
7.3.4 Spain
7.3.5 Italy
7.3.6 Netherlands
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Australia
7.4.5 South Korea
7.5 Latin America
7.5.1 Brazil
7.5.2 Mexico
7.5.3 Argentina
7.6 Middle East and Africa
7.6.1 South Africa
7.6.2 Saudi Arabia
7.6.3 UAE
Chapter 8Company Profiles
8.1 Apple
8.2 Clue
8.3 Fitbit
8.4 Flo Health
8.5 Glow
8.6 Google
8.7 GP International
8.8 Grace Health
8.9 Kegg
8.10 LactApp
8.11 Natural Cycles USA
8.12 Ovia Health
8.13 Tia
8.14 Wildflower Health
8.15 Withings
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security