Report

Global women face razor market is projected to witness a CAGR of 5.6% during the forecast period 2024-2031, growing from USD 1.85 billion in 2023 to USD 2.85 billion in 2031. The factors which are contributing to the growth of women face razor market are consumers' increasing awareness of personal hygiene and preference for quick and easy methods for removing unwanted facial hair. Another factor that drives the growth of the women's face razor market is cost-effectiveness as they are relatively affordable compared to other hair removal treatments and do not require frequent replacement. Moreover, shaving through face razors is painless and gentle on the skin, which minimizes redness or ingrown hair. To reduce irritation and infections, razors are produced with hypoallergenic blades to enhance skin compatibility.
Additionally, the demand among consumers for razors is rising because they do not require professional appointments and treatment like waxing and threading. Razors offer convenience to consumers, enabling them to shave their faces anytime without any prior arrangement.
Facial razors are widely used by women as other hair removal treatments, such as threading, waxing, and laser hair removal, are either painful or untrustworthy. However, according to a survey by the American Society of Plastic Surgeons, in 2022, 2,458,562 females had undergone cosmetic treatments, which included laser hair removal. However, a large segment of women still refrains from chemical hair removal treatments and prefer natural hair removal treatments, driving the growth of facial razors.
Women face razor market is highly driven by technological developments and innovation in razor technology and blade design. Manufacturers are continuously developing new blade configurations, coatings, and safety features to improve the face-shaving experience for women. For a close and smooth shave with less irritation, many multi-blade systems are available, with most of them including lubricating strips. Some razors have pivoting or flexible heads that may adjust for curves on the body to help the user achieve a more comfortable and accurate shave. The use of cutting-edge coatings and materials, such as ceramic or titanium, increases blade longevity and maintains the sharp edge over time. It appeals to the consumers and induces them to switch over face razors, augmenting the market growth.
Marketing campaigns and advertising drive market growth among the audience and normalize shaving in society. For instance, in June 2022, EOS unveiled a new marketing campaign which was focusing on normalizing shaving. The advertisement aimed to promote shaving the hair on the upper lips.
Innovation and Technological Advancement in Razor Designs to Fuel the Market Growth
Innovation and technological advancements in the design of women face razors is fueling the market growth by enhancing the overall shaving experience of the consumers. Modern face razors have ergonomic designs which offer ease of use and precision. Latest innovations, such as flexible and contoured blades which adapts to the curves of the face, allow for the shave to be smoother. Safety enhancements, such as protective guards and usage of hypoallergenic materials, reduce the possibility of cuts, irritation, and allergic reactions, thereby making the process safer and more comfortable for sensitive skin.
Technological advancements have brought razors with in-built skincare benefits. For instance, razors with moisturizing strips infused with soothing ingredients, such as aloe vera and vitamin E, offer skin protection during hair removal. The functionality of facial razors appeals to women who seek two-in-one beauty solutions. Therefore, women are more likely to adopt these innovative and functional facial razors, which fosters higher demand in the market.
In March 2024, Van Der Hagen introduced Lady Van Der Hagen for women offering them a premium and luxurious shaving experience. Their Flawless Glide Razor features innovative rubber technology which offers a comfortable shave in hard-to-reach areas of face. Along with it, Flawless Glide 3-pack replacement cartridges have a lubricating strip and a swivel contour, which allows razors to glide over curves safely and comfortably.
Dermaplaning Trend to Gain Momentum in the Market
The rising trend of dermaplaning among consumers is one of the major factors that fuel the usage of facial razors among women globally.
The demand for facial razors is supported by the immediate and visible improvement in skin texture and appearance by removing dead skin cells and fine vellus hair. By removing the outermost layer of dead skin cells, dermaplaning enhances skincare products' efficacy as they penetrate better into the skin and show more visible results. Also, the smooth canvas allows for easier application of long-lasting makeup, which appeals to women looking for flawless professional results.
The trend of dermaplaning rose among consumers, with increasing endorsements by dermatologists, beauty experts, and influencers showing the ease of performing dermaplaning and achieving visible results. Social media and beauty blogs often feature users who share their positive personal experiences, further normalizing and popularizing the practice.
At-home dermaplaning is attractive because it is inexpensive and convenient. Razors designed specifically for the face are inexpensive and relatively easy to use to provide professional treatment quality at home. For instance, in March 2023, Gillette, a Procter & Gamble Company brand, launched its very first Dermaplaning Skincare Collection, which included a dermaplaning face razor for women. This dermaplaning razor instantly removes the fine facial hair and layers of dead skin. The razor design features a high-quality blade surrounded by a Skin Defense Guard and a rounded protective tip for safety. It is a reusable facial razor, making it a sustainable choice compared to disposable facial razors.
Reusable Facial Razors to Hold a Significant Market Share
Women prefer reusable facial razors for several reasons. The growing awareness and concern about plastic waste and its environmental impact drive women towards more sustainable options. Reusable and refillable razors significantly cut plastic waste compared to single-use disposables. Using sustainable and eco-friendly materials taps into the demographic of green customers who are conscious of their environment. Using reusable razors with replaceable blades is environment-friendly and agrees with the trend of sustainable living.
While reusable razors might cost more initially, over time, the savings become quite significant, thus, they are cost effective than disposable razors. In various cases, replacement blades for refillable razors are cheaper than purchasing disposable razors regularly. Thus, affordability makes reusable razors an attractive option for cost-conscious consumers.
Reusable razors are generally made of high-quality material, meaning they are better performing and more durable. They provide consumers with a closer, smoother shave with less irritation and look after consumers' skin in general. Due to their durability, good-quality razors ensure consistent results and hence justify their higher upfront cost. Moreover, functional facial razors, such as razors with ergonomic features, increase ease of use and precision, making the shaving experience more satisfying.
For instance, Sirona Hygiene Private Limited's blink and glow facial razor for women offers painless removal of facial hair from eyebrows, upper lips, forehead, and chin. The reusable razor features a stainless-steel blade without nicks or cuts. The product can be washed, dried, and reused until its blades wear out.
Asia-Pacific to Hold a Greater Market Share
Women in Asia-Pacific create a high demand for facial razors when compared to other regions globally for several reasons. The beauty standards in most Asia-Pacific countries emphasize smooth, hair-free skin, leading to a higher interest in effective hair removal methods, driving the market growth. The recent trend of following K-beauty (Korean beauty) regimens, with most consumers urging for clear and flawless skin, has further pushed the use of facial razors.
Advancement in technology and the availability of innovative, skin-friendly razor designs suited for the sensitive skin that abounds in the region are supplementing the market. The increased awareness and ease of access to grooming tools are propelled by the expansion of online retail and social media influence, supporting the surging demand for facial razors in the region.
In September 2022, Kai India introduced the Pretty Face Razor. It has been specifically designed for women with sensitive skin. The product easily glides on the skin due to the ergonomic cushioned handle made of polypropylene, which allows for easy grip and leaves smooth skin without causing redness, rashes, or bumps.
Future Market Scenario (2024 � 2031F)
The market is anticipated to witness growth for hypoallergenic and ergonomically designed facial razors for women. The hypoallergenic feature of facial razors is gaining immense popularity among women as they cater to women with sensitive skin. Such razors have been designed using materials and features that provide a minimal risk of skin irritation, allergic reactions, or razor burn, making them useful for more users. An increase in women seeking gentle, skin-friendly grooming options drives the demand for hypoallergenic razors. It is further supported by increased awareness of the skin health issue and endorsement of hypoallergenic products by dermatologists and beauty influencers, providing grounds for future market expansion. For instance, most reusable razors boast advanced features that suit people with sensitive skin, consisting of hypoallergenic blades and ergonomically designed handles for better control. The concern for skin health and comfort makes them preferable for women who enjoy skincare and feel repelled by the rashes generally left behind by low-quality basic razors.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
As manufacturers introduce razors made from post-consumer recycled plastic handles, sustainability is driving the market. For instance, in March 2021, Edgewell Personal Care introduced women's disposable razors globally, namely Skintimate three-blade women's razors whose handles have been made from 100% post-consumer recycled (PCR) plastic. By incorporating recycled material into the products and packaging, the manufacturers offer consumers environmentally conscious alternatives without compromising quality. Thus, it appeals to the consumers, fostering market growth in the forecast period.