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Western Africa Mayonnaise Market Research Report Forecast to 2028
Market Report I 2022-08-22 I 79 Pages I Market Research Future
Western Africa Mayonnaise Market Research Report Forecast to 2028
The Western Africa mayonnaise market is expected to register a notable growth rate during the forecast period. The Western Africa mayonnaise market was valued at USD 303.16 million in 2020 and is projected to witness a steady CAGR of 4.25% during the forecast period. The rapid growth of the HoReCa industry is majorly driving the market growth. Also, the high demand for table sauces is contributing to market growth. Market players are witnessing several growth opportunities due to the growing demand for organic & vegan products, constant investments in R&D for innovations, and innovative flavor blends. The branding issue is the major challenge faced by the producers of mayonnaise across Western Africa. Furthermore, fluctuation in the prices of raw materials is slowing down the market growth.
Mayonnaise is a thick creamy sauce that is usually made by beating egg yolks, olive oil or other vegetable oil, lemon juice or vinegar, and seasoning together. However, vegetarian alternatives-such as egg-free mayonnaise-are also made available in the market. Mayonnaise is typically served with snacks as a dip or condiment and used for salads, sandwiches, and vegetable dishes.
Mayonnaise is a stable emulsion of egg yolks, oil, and additional emulsifier agents such as vinegar or lemon juice. It is a thick, cold condiment or dressing commonly used as a spread or dip. The mayonnaise market is mainly driven by the exponential growth of the HoReCa industry. The high demand for table sauces also fuels market growth. However, fluctuation in the prices of raw materials is expected to slow down the market growth. Market players are witnessing several growth opportunities due to the growing demand for organic and vegan products, constant investments in R&D for innovations, and innovative flavor blends. The issue of branding is the major challenge faced by the producers of mayonnaise across Western Africa.
Market Segmentation
Based on Product type the market is bifurcated into Egg Mayonnaise and eggless mayonnaise.
The packaging type classifies the market into bottles & jars, pouches, and others. The bottles & jars segment accounted for the largest market share of 86.01%. In terms of category the market is divided into flavored and plane.
Distribution channel segment categorises market into store-based and non-store based. Store based segment comprises Supermarkets and Hypermarket, convenience store, and others. The food retail segment accounted for the larger market share of 69.28% in 2020, with a market value of USD 210.02 million.
Regional Analysis
Nigeria accounted for the largest market share of 60.55% in 2020, with a market value of USD 36.55 million; the market is expected to register a CAGR of 4.95% during the forecast period. Rest of Western Africa was the second-largest market in 2020, valued at USD 13.30 million; it is projected to grow at the highest CAGR of 5.27%.
Major Players
ZaikaFoods (Nigeria), Royal Smilde (Netherlands), Remia (Netherlands), American Garden (US), GBfoods (Spain), JobecoFood (UAE), Nando's (South Africa), Dolly's (Lebanon), The C.F. Sauer Co. (US) and ElburgGlobal (Netherlands) are the leading companies in this market, who compete based on market presence, quality, and price.
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TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE
1.2 WESTERN AFRICA MAYONNAISE MARKET, BY PACKAGING TYPE
1.3 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY
1.4 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 DRIVERS
4.2.1 GROWTH OF THE HORECA INDUSTRY
4.2.2 HIGH DEMAND FOR TABLE SAUCES
4.2.3 DRIVERS IMPACT ANALYSIS
4.3 RESTRAINT
4.3.1 FLUCTUATING RAW MATERIAL PRICES
4.3.2 RESTRAINT IMPACT ANALYSIS
4.4 OPPORTUNITIES
4.4.1 GROWING DEMAND FOR ORGANIC AND VEGAN PRODUCTS
4.4.2 INVESTMENTS IN R&D FOR INNOVATIONS
4.4.3 LAUNCH OF INNOVATIVE FLAVOR BLENDS
4.5 CHALLENGES
4.5.1 BUYING BEHAVIOR AND BRANDING ISSUES
5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS
5.1.1 RAW MATERIAL PROCUREMENT
5.1.2 PROCESSING
5.1.2.1 EMULSION FORMATION
5.1.2.2 ADDITION OF INGREDIENTS
5.1.3 PACKAGING
5.2 SUPPLY CHAIN ANALYSIS
5.3 PORTER'S FIVE FORCES MODEL
5.3.1 THREAT OF NEW ENTRANTS
5.3.2 BARGAINING POWER OF SUPPLIERS
5.3.3 BARGAINING POWER OF BUYERS
5.3.4 THREAT OF SUBSTITUTES
5.3.5 INTENSITY OF RIVALRY
6 IMPACT OF THE COVID-19 OUTBREAK ON WESTERN AFRICA MAYONNAISE MARKET
7 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE
7.1 OVERVIEW
7.1.1 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028
7.2 EGG MAYONNAISE
7.2.1 EGG MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.3 EGGLESS MAYONNAISE
7.3.1 EGGLESS MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
8 WESTERN AFRICA MAYONNAISE MARKET, BY PACKAGING TYPE
8.1 OVERVIEW
8.1.1 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028
8.2 BOTTLES & JARS
8.2.1 BOTTLES & JARS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
8.3 POUCHES
8.3.1 POUCHES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
8.4 OTHERS
8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
9 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY
9.1 OVERVIEW
9.2 FLAVORED
9.2.1 FLAVORED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
9.3 PLAIN
9.3.1 PLAIN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
10 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL
10.1 OVERVIEW
10.2 FOOD RETAIL
10.2.1 FOOD RETAIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
10.3 FOODSERVICE
10.3.1 FOODSERVICE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
11 WESTERN AFRICA MAYONNAISE MARKET, BY COUNTRY
11.1 OVERVIEW
11.2 LIBERIA
11.3 NIGERIA
11.4 GHANA
11.5 SIERRA LEONE
11.6 REST OF WESTERN AFRICA
12 COMPETITIVE LANDSCAPE
12.1 INTRODUCTION
12.2 COMPETITIVE BENCHMARKING
12.3 KEY DEVELOPMENTS
12.3.1 PRODUCT LAUNCH
12.3.2 EXPANSION
13 COMPANY PROFILES
13.1 ZAIKAFOODS
13.1.1 COMPANY OVERVIEW
13.1.2 FINANCIAL OVERVIEW
13.1.3 PRODUCTS OFFERED
13.1.4 KEY DEVELOPMENTS
13.1.5 SWOT ANALYSIS
13.1.6 KEY STRATEGIES
13.2 ROYAL SMILDE
13.2.1 COMPANY OVERVIEW
13.2.2 FINANCIAL OVERVIEW
13.2.3 PRODUCTS OFFERED
13.2.4 KEY DEVELOPMENTS
13.2.5 SWOT ANALYSIS
13.2.6 KEY STRATEGIES
13.3 REMIA
13.3.1 COMPANY OVERVIEW
13.3.2 FINANCIAL OVERVIEW
13.3.3 PRODUCTS OFFERED
13.3.4 KEY DEVELOPMENTS
13.3.5 SWOT ANALYSIS
13.3.6 KEY STRATEGIES
13.4 AMERICAN GARDEN
13.4.1 COMPANY OVERVIEW
13.4.2 FINANCIAL OVERVIEW
13.4.3 PRODUCTS OFFERED
13.4.4 KEY DEVELOPMENTS
13.4.5 SWOT ANALYSIS
13.4.6 KEY STRATEGIES
13.5 GBFOODS
13.5.1 COMPANY OVERVIEW
13.5.2 FINANCIAL OVERVIEW
13.5.3 PRODUCTS OFFERED
13.5.4 KEY DEVELOPMENTS
13.5.5 SWOT ANALYSIS
13.5.6 KEY STRATEGIES
13.6 JOBECOFOOD
13.6.1 COMPANY OVERVIEW
13.6.2 FINANCIAL OVERVIEW
13.6.3 PRODUCTS OFFERED
13.6.4 KEY DEVELOPMENTS
13.6.5 KEY STRATEGIES
13.7 NANDO'S
13.7.1 COMPANY OVERVIEW
13.7.2 FINANCIAL OVERVIEW
13.7.3 PRODUCTS OFFERED
13.7.4 KEY DEVELOPMENTS
13.7.5 KEY STRATEGIES
13.8 DOLLY'S
13.8.1 COMPANY OVERVIEW
13.8.2 FINANCIAL OVERVIEW
13.8.3 PRODUCTS OFFERED
13.8.4 KEY DEVELOPMENTS
13.8.5 KEY STRATEGIES
13.9 THE C.F. SAUER CO.
13.9.1 COMPANY OVERVIEW
13.9.2 FINANCIAL OVERVIEW
13.9.3 PRODUCTS OFFERED
13.9.4 KEY DEVELOPMENTS
13.9.5 KEY STRATEGIES
13.10 ELBURG GLOBAL
13.10.1 COMPANY OVERVIEW
13.10.2 FINANCIAL OVERVIEW
13.10.3 PRODUCTS OFFERED
13.10.4 KEY DEVELOPMENTS
13.10.5 KEY STRATEGIES
14 REFERENCES
LIST OF TABLES
TABLE 1 PRIMARY INTERVIEWS
TABLE 2 LIST OF ASSUMPTIONS
TABLE 3 IMPORT PRICE OF EGG YOLK IN WESTERN AFRICA, 2016-2020 (USD/TON)
TABLE 4 INGREDIENTS REQUIRED FOR THE PREPARATION OF DIFFERENT MAYONNAISE VARIANTS
TABLE 5 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 6 EGG MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 7 EGGLESS MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 8 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 9 BOTTLES & JARS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 10 POUCHES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 12 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 13 FLAVORED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 14 PLAIN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 15 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY FUNCTION, 2019-2028 (USD MILLION)
TABLE 16 FOOD RETAIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 17 FOODSERVICE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 18 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 19 LIBERIA: MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 20 LIBERIA: MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 21 LIBERIA: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 22 LIBERIA: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
TABLE 23 NIGERIA: MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 24 NIGERIA: MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 25 NIGERIA: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 26 NIGERIA: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
TABLE 27 GHANA: MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 28 GHANA: MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 29 GHANA: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 30 GHANA: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
TABLE 31 SIERRA LEONE: MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 32 SIERRA LEONE: MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 33 SIERRA LEONE: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 34 SIERRA LEONE: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
TABLE 35 REST OF WESTERN AFRICA: MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
TABLE 36 REST OF WESTERN AFRICA: MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2028 (USD MILLION)
TABLE 37 REST OF WESTERN AFRICA: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD MILLION)
TABLE 38 REST OF WESTERN AFRICA: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
TABLE 39 PRODUCT LAUNCH
TABLE 40 EXPANSION
TABLE 41 ZAIKAFOODS: PRODUCTS OFFERED
TABLE 42 ROYAL SMILDE: PRODUCTS OFFERED
TABLE 43 REMIA: PRODUCTS OFFERED
TABLE 44 AMERICAN GARDEN: PRODUCTS OFFERED
TABLE 45 GBFOODS: PRODUCTS OFFERED
TABLE 46 GBFOODS: KEY DEVELOPMENTS
TABLE 47 JOBECOFOOD: PRODUCTS OFFERED
TABLE 48 NANDO'S: PRODUCTS OFFERED
TABLE 49 NANDO'S: KEY DEVELOPMENTS
TABLE 50 DOLLY'S: PRODUCTS OFFERED
TABLE 51 THE C.F. SAUER CO.: PRODUCTS OFFERED
TABLE 52 ELBURG GLOBAL: PRODUCTS OFFERED
LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS
FIGURE 2 WESTERN AFRICA MAYONNAISE MARKET ANALYSIS, BY PRODUCT TYPE, 2020
FIGURE 3 WESTERN AFRICA MAYONNAISE MARKET ANALYSIS, BY PACKAGING TYPE, 2020
FIGURE 4 WESTERN AFRICA MAYONNAISE MARKET ANALYSIS, BY CATEGORY, 2020
FIGURE 5 WESTERN AFRICA MAYONNAISE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020
FIGURE 6 WESTERN AFRICA MAYONNAISE MARKET: STRUCTURE
FIGURE 7 KEY BUYING CRITERIA FOR MAYONNAISE
FIGURE 8 RESEARCH PROCESS
FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 10 MARKET DYNAMICS OVERVIEW
FIGURE 11 DRIVERS IMPACT ANALYSIS: WESTERN AFRICA MAYONNAISE MARKET
FIGURE 12 RESTRAINT IMPACT ANALYSIS: WESTERN AFRICA MAYONNAISE MARKET
FIGURE 13 WESTERN AFRICA MAYONNAISE MARKET: VALUE CHAIN OF MAYONNAISE
FIGURE 14 WESTERN AFRICA MAYONNAISE MARKET: SUPPLY CHAIN
FIGURE 15 PORTER'S FIVE FORCES ANALYSIS OF THE WESTERN AFRICA MAYONNAISE MARKET
FIGURE 16 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE, 2020 (% SHARE)
FIGURE 17 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
FIGURE 18 WESTERN AFRICA MAYONNAISE MARKET SHARE, BY PACKAGING TYPE, 2020 (% SHARE)
FIGURE 19 WESTERN AFRICA MAYONNAISE MARKET SIZE, BY PACKAGING TYPE, 2019-2020 (USD MILLION)
FIGURE 20 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY, 2020 (% SHARE)
FIGURE 21 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY, 2019-2028 (USD MILLION)
FIGURE 22 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE)
FIGURE 23 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
FIGURE 24 WESTERN AFRICA MAYONNAISE MARKET, BY COUNTRY, 2019-2028 (USD MILLION)
FIGURE 25 WESTERN AFRICA MAYONNAISE MARKET, BY COUNTRY, 2020 (% SHARE)
FIGURE 26 ZAIKAFOODS: SWOT ANALYSIS
FIGURE 27 ROYAL SMILDE: SWOT ANALYSIS
FIGURE 28 REMIA: SWOT ANALYSIS
FIGURE 29 AMERICAN GARDEN: SWOT ANALYSIS
FIGURE 30 GBFOODS: SWOT ANALYSIS
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