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Report
Webcomics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Genre (Action, Comedy, Horror, Romance, Others), By Target Audience (Kids, Adults), By Revenue Model (Subscription-based, Ad-based), By Region & Competition, 2019-2029F
Market Report I 2024-07-26 I 185 Pages I TechSci Research
The global webcomics market was valued at USD 7.26 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 6.80% through 2029. The global webcomics market encompasses the creation, distribution, and monetization of digital comics primarily accessed through the internet. Webcomics, a digital evolution of traditional comics, are designed for online reading and are distributed via websites, social media, and dedicated platforms. In 2024, KOCOWA+, the leading Korean content streaming platform, launched exclusive webcomics, new Vietnamese subtitles, and interactive watch parties to further enhance the viewing experience for its global fanbase. Further, the inception of Virtual Creator Con in 2024 marked a significant milestone for the global webcomics market. This pioneering 24-hour digital convention offers independent comic creators a revolutionary platform to showcase their work, engage with fans, and monetize their art without the financial strain of physical conventions. By integrating interactive video panels, dynamic message boards, and a virtual marketplace, Virtual Creator Con facilitates a rich, accessible, and cost-effective community space. This event supports the growth of the webcomics industry by democratizing creator access, fostering direct fan engagement, and enhancing the visibility of diverse narratives in the market.
Market Drivers
Increased Internet Penetration and Smartphone Usage
The proliferation of internet access and smartphone adoption globally has significantly boosted the webcomics market. As more people gain access to the internet, the potential audience for webcomics expands, facilitating broader reach and engagement. As per Cisco sources, In Asia Pacific, there was around 2.6 billion total Internet users (62% of population in 2022). Similarly, the GSMA Mobile Economy APAC Report highlights key trends in mobile connectivity, Internet penetration, and 5G adoption in the Asia-Pacific region, and predicts that 5G will account for 41% of mobile connections in APAC by 2030, driven by factor such as rapid network expansion. The seamless integration of webcomics into daily digital routines has contributed to their growing popularity, as users can easily discover and follow their favorite series through social media, dedicated apps, and websites.
Key Market Challenges
Market Saturation and Competition
The webcomics market is highly competitive, with a vast number of creators vying for the attention of readers. This saturation can make it difficult for new and emerging artists to gain visibility and build a loyal audience. The abundance of content also poses a challenge for readers, who may struggle to discover high-quality webcomics amidst the plethora of available options. Collaborations, cross-promotions, and the use of social media can help increase visibility, but sustaining long-term success requires continuous innovation and audience engagement. For Instance, the journey of 'Let's Play', a popular webcomic by Leeanne M. Krecic, known as Mongie. Since its inception on Webtoon in 2016, 'Let's Play' has garnered a substantial following, culminating in its third season in 2022. Post-season, Mongie announced that she will no longer update from Webtoon, with a promise to return to a new platform in fall 2025. Meanwhile, the comic's English release by Rocketship Entertainment continues to thrive. The impending anime adaptation by OLM in 2024 adds another layer to the competitive landscape. Such developments reflect the dynamic nature of the webcomics market, where creators must navigate through a crowded space to maintain visibility and relevance.
Key Market Trends
Collaboration and Cross-Media Integration
Collaboration and cross-media integration are becoming increasingly common in the webcomics market. Creators are partnering with other artists, writers, and influencers to expand their reach and explore new creative possibilities. Collaborative projects can introduce webcomics to new audiences, while cross-media integration with video games, films, and merchandise enhances the visibility and commercial potential of webcomic properties. For instance, In 2023, surge licensing signs a new partnership with Genuine Entertainment, the exclusive licensing agent for Webtoon Entertainment. Webtoon is a platform for artists to independently publish their webcomics. In addition to self-published webcomics, Webtoon also has a full collection of Webtoon Originals. Additional Webtoon Originals expected to be featured in new licensing partnerships include Cursed Princess Club, Hooky, Boyfriends, Morgana & Oz, and more. Webtoon series have already seen success with streaming platforms like Netflix and Crunchyroll, and the company continues to seek new opportunities for the comics it hosts. Surge Licensing has established partnerships with companies like Bioworld (master apparel partner), Walter Foster (official "How to Draw" partner), and FiGPiN (for collectible pins and cards). This trend not only diversifies revenue streams but also enriches the storytelling potential of webcomics, making them a more attractive medium for both creators and consumers.
Segmental Insights
Genre Insights
The action genre stands out as the leading category in the global webcomics market, driven by its broad appeal and dynamic storytelling. Action webcomics captivate readers with fast-paced narratives, intense battles, and compelling characters, often incorporating elements of adventure, fantasy, and sci-fi. Several key factors contribute to the dominance of action webcomics. The rise of webtoon platforms, particularly in Asia Pacific regions like South Korea and Japan, has significantly boosted the visibility and accessibility of action webcomics.. In 2024, The online publisher Tapas Entertainment is launching a new action-fantasy web novel called "The Rule of Fire" set in ancient Korea and modern-day America. The story follows a vengeful demon named Sera who returns to Earth after spending a thousand years in Hell and must decide whether to protect humanity or pursue her own happiness. The series will be updated twice weekly, and Tapas has a track record of success with similar action-fantasy web novels. The global appeal of action webcomics is further strengthened by successful adaptations into other media forms, such as anime, movies, and video games. These cross-media integrations expand the audience base and reinforce the popularity of action narratives, solidifying the genre's position as a leading category in the webcomics market.
Regional Insights
The Asia Pacific region, particularly South Korea, China, and Japan, are the leading regions of the global webcomics market, driven by several key factors. South Korea's dominance is evident through platforms like Webtoon and KakaoPage, which have revolutionized digital comic consumption with user-friendly interfaces and a mobile-first approach. High smartphone penetration and robust internet infrastructure in the region facilitate seamless access to webcomics, boosting readership. The region's strong digital culture, coupled with a high demand for diverse and inclusive storytelling, further propels the webcomics market. Additionally, government support for the digital content industry in countries like South Korea and China fosters a conducive environment for growth. As a result, the Asia Pacific region not only leads in webcomic consumption but also sets trends and standards that influence the global market.
Key Market Players
- The Walt Disney Company
- Embracer Group AB
- Image Comics, Inc.
- Warner Bros. Discovery, Inc.
- IDW Media Holdings, Inc.
- Lion Forge Entertainment
- Shueisha Inc.
- Shogakukan Inc.
- Kadokawa Corporation
- Lezhin Entertainment, LLC
Report Scope:
In this report, the global webcomics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Webcomics Market, By Genre:
o Action
o Comedy
o Horror
o Romance
o Others
- Webcomics Market, By Target Audience:
o Kids
o Adults
- Webcomics Market, By Revenue Model:
o Subscription-based
o Ad-based
- Webcomics Market, By Region:
o North America
United States
Canada
Mexico
o Europe
France
Germany
Spain
Italy
United Kingdom
o Asia-Pacific
China
Japan
India
Vietnam
South Korea
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Kuwait
Egypt
o South America
Brazil
Argentina
Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the global webcomics market.
Available Customizations:
Global webcomics market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Sources of Information
5. Global Webcomics Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Genre Market Share Analysis (Action, Comedy, Horror, Romance, Others)
5.2.2. By Target Audience Market Share Analysis (Kids, Adults)
5.2.3. By Revenue Model Market Share Analysis (Subscription-based, Ad-based)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Europe Market Share Analysis
5.2.4.3. Asia-Pacific Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Global Webcomics Market Mapping & Opportunity Assessment
5.3.1. By Genre Market Mapping & Opportunity Assessment
5.3.2. By Target Audience Market Mapping & Opportunity Assessment
5.3.3. By Revenue Model Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Webcomics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Genre Market Share Analysis
6.2.2. By Target Audience Market Share Analysis
6.2.3. By Revenue Model Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Webcomics Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Genre Market Share Analysis
6.2.4.1.2.2. By Target Audience Market Share Analysis
6.2.4.1.2.3. By Revenue Model Market Share Analysis
6.2.4.2. Canada Webcomics Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Genre Market Share Analysis
6.2.4.2.2.2. By Target Audience Market Share Analysis
6.2.4.2.2.3. By Revenue Model Market Share Analysis
6.2.4.3. Mexico Webcomics Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Genre Market Share Analysis
6.2.4.3.2.2. By Target Audience Market Share Analysis
6.2.4.3.2.3. By Revenue Model Market Share Analysis
7. Europe Webcomics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Genre Market Share Analysis
7.2.2. By Target Audience Market Share Analysis
7.2.3. By Revenue Model Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. France Webcomics Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Genre Market Share Analysis
7.2.4.1.2.2. By Target Audience Market Share Analysis
7.2.4.1.2.3. By Revenue Model Market Share Analysis
7.2.4.2. Germany Webcomics Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Genre Market Share Analysis
7.2.4.2.2.2. By Target Audience Market Share Analysis
7.2.4.2.2.3. By Revenue Model Market Share Analysis
7.2.4.3. Spain Webcomics Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Genre Market Share Analysis
7.2.4.3.2.2. By Target Audience Market Share Analysis
7.2.4.3.2.3. By Revenue Model Market Share Analysis
7.2.4.4. Italy Webcomics Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Genre Market Share Analysis
7.2.4.4.2.2. By Target Audience Market Share Analysis
7.2.4.4.2.3. By Revenue Model Market Share Analysis
7.2.4.5. United Kingdom Webcomics Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Genre Market Share Analysis
7.2.4.5.2.2. By Target Audience Market Share Analysis
7.2.4.5.2.3. By Revenue Model Market Share Analysis
8. Asia-Pacific Webcomics Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Genre Market Share Analysis
8.2.2. By Target Audience Market Share Analysis
8.2.3. By Revenue Model Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Webcomics Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Genre Market Share Analysis
8.2.4.1.2.2. By Target Audience Market Share Analysis
8.2.4.1.2.3. By Revenue Model Market Share Analysis
8.2.4.2. Japan Webcomics Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Genre Market Share Analysis
8.2.4.2.2.2. By Target Audience Market Share Analysis
8.2.4.2.2.3. By Revenue Model Market Share Analysis
8.2.4.3. India Webcomics Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Genre Market Share Analysis
8.2.4.3.2.2. By Target Audience Market Share Analysis
8.2.4.3.2.3. By Revenue Model Market Share Analysis
8.2.4.4. Vietnam Webcomics Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Genre Market Share Analysis
8.2.4.4.2.2. By Target Audience Market Share Analysis
8.2.4.4.2.3. By Revenue Model Market Share Analysis
8.2.4.5. South Korea Webcomics Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Genre Market Share Analysis
8.2.4.5.2.2. By Target Audience Market Share Analysis
8.2.4.5.2.3. By Revenue Model Market Share Analysis
9. Middle East & Africa Webcomics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Genre Market Share Analysis
9.2.2. By Target Audience Market Share Analysis
9.2.3. By Revenue Model Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. South Africa Webcomics Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Genre Market Share Analysis
9.2.4.1.2.2. By Target Audience Market Share Analysis
9.2.4.1.2.3. By Revenue Model Market Share Analysis
9.2.4.2. Saudi Arabia Webcomics Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Genre Market Share Analysis
9.2.4.2.2.2. By Target Audience Market Share Analysis
9.2.4.2.2.3. By Revenue Model Market Share Analysis
9.2.4.3. UAE Webcomics Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Genre Market Share Analysis
9.2.4.3.2.2. By Target Audience Market Share Analysis
9.2.4.3.2.3. By Revenue Model Market Share Analysis
9.2.4.4. Turkey Webcomics Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Genre Market Share Analysis
9.2.4.4.2.2. By Target Audience Market Share Analysis
9.2.4.4.2.3. By Revenue Model Market Share Analysis
9.2.4.5. Kuwait Webcomics Market Outlook
9.2.4.5.1. Market Size & Forecast
9.2.4.5.1.1. By Value
9.2.4.5.2. Market Share & Forecast
9.2.4.5.2.1. By Genre Market Share Analysis
9.2.4.5.2.2. By Target Audience Market Share Analysis
9.2.4.5.2.3. By Revenue Model Market Share Analysis
9.2.4.6. Egypt Webcomics Market Outlook
9.2.4.6.1. Market Size & Forecast
9.2.4.6.1.1. By Value
9.2.4.6.2. Market Share & Forecast
9.2.4.6.2.1. By Genre Market Share Analysis
9.2.4.6.2.2. By Target Audience Market Share Analysis
9.2.4.6.2.3. By Revenue Model Market Share Analysis
10. South America Webcomics Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Genre Market Share Analysis
10.2.2. By Target Audience Market Share Analysis
10.2.3. By Revenue Model Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Webcomics Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Genre Market Share Analysis
10.2.4.1.2.2. By Target Audience Market Share Analysis
10.2.4.1.2.3. By Revenue Model Market Share Analysis
10.2.4.2. Argentina Webcomics Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Genre Market Share Analysis
10.2.4.2.2.2. By Target Audience Market Share Analysis
10.2.4.2.2.3. By Revenue Model Market Share Analysis
10.2.4.3. Colombia Webcomics Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Genre Market Share Analysis
10.2.4.3.2.2. By Target Audience Market Share Analysis
10.2.4.3.2.3. By Revenue Model Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Webcomics Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. The Walt Disney Company
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Embracer Group AB
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Image Comics, Inc.
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Warner Bros. Discovery, Inc.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. IDW Media Holdings, Inc.
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Lion Forge Entertainment
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Shueisha Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Shogakukan Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Kadokawa Corporation
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Lezhin Entertainment, LLC
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Genre
15.3. Target Revenue Model
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Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
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- Shipping Charges
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As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
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- Prices
- Ordering
- By Credit Card
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We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
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- By Money Transfer
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If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
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- By Credit Card
- Security
- Website security
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security