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Report
Virtual Reality Content Creation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-10-15 I 147 Pages I IMARC Group
Market Overview:
The global virtual reality content creation market size reached US$ 3.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 60.1 Billion by 2028, exhibiting a growth rate (CAGR) of 58.5% during 2023-2028.
Virtual reality (VR) content creation refers to computer-based applications that enable creators to conceptualize and design various stimulated assets or cinematic views to offer an immersive user experience. It involves the development of sketches, pre-production activities, shoot, production, and post-production as standard phases. To create virtual content during these stages, enterprises utilize various tools, approaches, advanced software, and cameras. Currently, VR content creation is produced through two practices, including computer generation, in which every aspect of the world is designed, synthesized and integrated through code. On the other hand, there is a 360-degree video creation approach, wherein omnidirectional cameras are employed to capture content and edit them later as per the requirements. VR content helps develop collaborations, enhances customer engagement, performs campaigns, and allows content marketing. As a result, it is used by industries for marketing, engineering, and designing content for training or promotional purposes.
Virtual Reality Content Creation Market Trends:
The growth of the global VR content creation market can be attributed to the rapid expansion in the media and entertainment sector and the rising demand for 360-degree and other innovative marketing approaches to offer exquisite customer experience. In line with this, the fueling need for effective head-mounted display (HMD) systems, such as augmented reality (AR) and VR, and the growing consumer awareness regarding their multiple benefits are acting as another growth-inducing factor. Additionally, the escalating demand for VR content on diverse platforms and the widespread adoption of immersive indoor gaming to enjoy the interactive three-dimensional (3D) environment, especially during the COVID-19 pandemic, is supporting the market growth. Moreover, the uptake of the telepresence concept by marketers and brands to offer computer-emulated reality experiences and create brand awareness is propelling the market growth. Apart from this, the ongoing development of visual display systems, such as desktops and smartphones, to access improved virtual stimulations is creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual reality content creation market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, component and end user.
Breakup by Content Type:
Videos
360 Degree Photos
Games
Breakup by Component:
Software
Services
Breakup by End User:
Real Estate
Travel and Hospitality
Media and Entertainment
Healthcare
Retail
Gaming
Automotive
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 360 Labs, Blippar Group Limited, Dell Inc, Koncept VR LLC, Matterport Inc., Panedia Pty Ltd., Scapic Innovations Private Limited, Subvrsive, VIAR Inc and WeMakeVR.
Key Questions Answered in This Report
1. How big is the global virtual reality content creation market?
2. What is the expected growth rate of the global virtual reality content creation market during 2023-2028?
3. What are the key factors driving the global virtual reality content creation market?
4. What has been the impact of COVID-19 on the global virtual reality content creation market?
5. What is the breakup of the global virtual reality content creation market based on the content type?
6. What is the breakup of the global virtual reality content creation market based on the component?
7. What is the breakup of the global virtual reality content creation market based on the end user?
8. What are the key regions in the global virtual reality content creation market?
9. Who are the key players/companies in the global virtual reality content creation market?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global Virtual Reality Content Creation Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast
6 Market Breakup by Content Type
6.1Videos
6.1.1 Market Trends
6.1.2 Market Forecast
6.2360 Degree Photos
6.2.1 Market Trends
6.2.2 Market Forecast
6.3Games
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Component
7.1Software
7.1.1 Market Trends
7.1.2 Market Forecast
7.2Services
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1Real Estate
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Travel and Hospitality
8.2.1 Market Trends
8.2.2 Market Forecast
8.3Media and Entertainment
8.3.1 Market Trends
8.3.2 Market Forecast
8.4Healthcare
8.4.1 Market Trends
8.4.2 Market Forecast
8.5Retail
8.5.1 Market Trends
8.5.2 Market Forecast
8.6Gaming
8.6.1 Market Trends
8.6.2 Market Forecast
8.7Automotive
8.7.1 Market Trends
8.7.2 Market Forecast
8.8Others
8.8.1 Market Trends
8.8.2 Market Forecast
9 Market Breakup by Region
9.1North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1Overview
10.2Strengths
10.3Weaknesses
10.4Opportunities
10.5Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1Overview
12.2Bargaining Power of Buyers
12.3Bargaining Power of Suppliers
12.4Degree of Competition
12.5Threat of New Entrants
12.6Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1Market Structure
14.2Key Players
14.3Profiles of Key Players
14.3.1360 Labs
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2Blippar Group Limited
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3Dell Inc
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4Koncept VR LLC
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5Matterport Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6Panedia Pty Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7Scapic Innovations Private Limited
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8Subvrsive
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9VIAR Inc
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10WeMakeVR
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
Figure 1: Global: Virtual Reality Content Creation Market: Major Drivers and Challenges
Figure 2: Global: Virtual Reality Content Creation Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Virtual Reality Content Creation Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Virtual Reality Content Creation Market: Breakup by Content Type (in %), 2022
Figure 5: Global: Virtual Reality Content Creation Market: Breakup by Component (in %), 2022
Figure 6: Global: Virtual Reality Content Creation Market: Breakup by End User (in %), 2022
Figure 7: Global: Virtual Reality Content Creation Market: Breakup by Region (in %), 2022
Figure 8: Global: Virtual Reality Content Creation (Videos) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Virtual Reality Content Creation (Videos) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Virtual Reality Content Creation (360 Degree Photos) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Virtual Reality Content Creation (360 Degree Photos) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Virtual Reality Content Creation (Games) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Virtual Reality Content Creation (Games) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Virtual Reality Content Creation (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Virtual Reality Content Creation (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Virtual Reality Content Creation (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Virtual Reality Content Creation (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Virtual Reality Content Creation (Real Estate) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Virtual Reality Content Creation (Real Estate) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Virtual Reality Content Creation (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Virtual Reality Content Creation (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Virtual Reality Content Creation (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Virtual Reality Content Creation (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Virtual Reality Content Creation (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Virtual Reality Content Creation (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Virtual Reality Content Creation (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Virtual Reality Content Creation (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Virtual Reality Content Creation (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Virtual Reality Content Creation (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Virtual Reality Content Creation (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Virtual Reality Content Creation (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Virtual Reality Content Creation (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Virtual Reality Content Creation (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: North America: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: North America: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: United States: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: United States: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Canada: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Canada: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Asia-Pacific: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Asia-Pacific: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: China: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: China: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Japan: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Japan: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: India: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: India: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: South Korea: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: South Korea: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Australia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Australia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Indonesia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Indonesia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Europe: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Europe: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Germany: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Germany: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: France: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: France: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: United Kingdom: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: United Kingdom: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Italy: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Italy: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Spain: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Spain: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Russia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Russia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Latin America: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Latin America: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Brazil: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Brazil: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Mexico: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Mexico: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Middle East and Africa: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Middle East and Africa: Virtual Reality Content Creation Market: Breakup by Country (in %), 2022
Figure 82: Middle East and Africa: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Global: Virtual Reality Content Creation Industry: SWOT Analysis
Figure 84: Global: Virtual Reality Content Creation Industry: Value Chain Analysis
Figure 85: Global: Virtual Reality Content Creation Industry: Porter's Five Forces Analysis
Table 1: Global: Virtual Reality Content Creation Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Virtual Reality Content Creation Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
Table 3: Global: Virtual Reality Content Creation Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 4: Global: Virtual Reality Content Creation Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: Virtual Reality Content Creation Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Virtual Reality Content Creation Market: Competitive Structure
Table 7: Global: Virtual Reality Content Creation Market: Key Players
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