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Vietnam Wine Market Forecast 2023-2030

Market Report I 2023-09-15 I 119 Pages I Inkwood Research
Discounted by 20% to 2024-06-30

KEY FINDINGS
The Vietnam wine market growth is anticipated to progress at a CAGR of 10.93% in terms of revenue and 6.29% in terms of volume during the forecast period, 2023-2030. The Vietnam wine market presents significant opportunities for growth, driven by changing consumer preferences and increasing incomes. However, challenges related to import regulations and cultural factors persist.
MARKET INSIGHTS
The Vietnam wine market growth is primarily attributed to changing consumer preferences, increasing disposable incomes, and a burgeoning interest in wine culture. Vietnamese consumers are moving towards premium and imported wines, shifting away from traditional rice wines. This trend is driven by a desire for quality and sophistication.
Further, e-commerce platforms and digital marketing have gained prominence, enabling consumers to explore and purchase a wide range of wines online. This trend has accelerated during the COVID-19 pandemic. Additionally, wine tourism is gaining traction, with several vineyards and wineries opening their doors to visitors. This trend has the potential to enhance wine culture and education in Vietnam.
At the same time, traditional alcoholic beverages, such as rice wine and beer, still dominate the market due to cultural preferences. Convincing consumers to embrace wine as an alternative remains a challenge.
COMPETITIVE INSIGHTS
Some of the key players in the market are LVMH Moet Hennessy Louis Vuitton SA, Lamdong Foodstuffs JSC, Constellation Brands Inc, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
2.5.1. IMPACT OF COVID-19 ON WINE MARKET
3. MARKET DYNAMICS
3.1. KEY GROWTH ENABLERS
3.1.1. RISING DISPOSABLE INCOME AUGMENTS WINE CONSUMPTION
3.1.2. GROWING ADOPTION OF E-COMMERCE BY LOCAL PLAYERS FOR WINE SALES
3.1.3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
3.2. KEY CHALLENGES
3.2.1. PRICE SENSITIVITY OF CONSUMERS TOWARD WINE
3.2.2. STRONG COMPETITION FROM CHEAP ALCHOLIC BEVERAGES
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
4.7. MARKET SHARE ANALYSIS, 2021 & 2022 (IN %)
4.8. BRAND SHARE ANALYSIS, 2021 & 2022 (IN %)
5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
5.1. FORTIFIED WINE AND VERMOUTH
5.1.1. PORT
5.1.2. SHERRY
5.1.3. VERMOUTH
5.1.4. OTHER FORTIFIED WINE
5.2. NON-GRAPE WINE
5.2.1. APPLE WINE
5.2.2. OTHER NON-GRAPE WINE
5.3. SPARKLING WINE
5.3.1. CHAMPAGNE
5.3.2. OTHER SPARKLING WINE
5.4. STILL LIGHT GRAPE WINE
5.4.1. STILL RED WINE
5.4.2. STILL ROSE WINE
5.4.3. STILL WHITE WINE
6. MARKET BY TRADE (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
6.1. OFF-TRADE
6.2. ON-TRADE
7. MARKET BY PRICE RANGE - SPARKLING WINE
8. MARKET BY PRICE RANGE - STILL RED WINE
9. MARKET BY PRICE RANGE - STILL ROSE WINE
10. MARKET BY PRICE RANGE - STILL WHITE WINE
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS
11.1.4. BUSINESS EXPANSIONS
11.2. COMPANY PROFILES
11.2.1. CONSTELLATION BRANDS INC
11.2.2. GRANDS CHAIS DE FRANCE SA LES
11.2.3. LAMDONG FOODSTUFFS JSC
11.2.4. LVMH MOET HENNESSY LOUIS VUITTON SA
11.2.5. PERNOD RICARD GROUPE
11.2.6. THANG LONG WINE JSC


LIST OF TABLES
TABLE 1: VIETNAM - COUNTRY SNAPSHOT
TABLE 2: VIETNAM WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 3: VIETNAM WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 4: VIETNAM WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 5: VIETNAM WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 6: VIETNAM WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 7: VIETNAM WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 8: VIETNAM WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: VIETNAM WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 10: VIETNAM WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 11: VIETNAM WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 12: VIETNAM WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 13: VIETNAM WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 14: VIETNAM WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 15: VIETNAM WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 16: VIETNAM WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 17: VIETNAM WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 18: VIETNAM WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 19: VIETNAM WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 20: VIETNAM WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 21: VIETNAM WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 22: VIETNAM WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 23: VIETNAM WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 24: VIETNAM WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)
TABLE 25: VIETNAM WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)
TABLE 26: VIETNAM WINE MARKET, BY PRICE RANGE - SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 27: VIETNAM WINE MARKET, BY PRICE RANGE - SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 28: VIETNAM WINE MARKET, BY PRICE RANGE - STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 29: VIETNAM WINE MARKET, BY PRICE RANGE - STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 30: VIETNAM WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 31: VIETNAM WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 32: VIETNAM WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 33: VIETNAM WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 34: LIST OF ACQUISITIONS
TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 36: LIST OF PARTNERSHIPS
TABLE 37: LIST OF BUSINESS EXPANSIONS


LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)
FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 9: MARKET SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)
FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 11: BRAND SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)
FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)
FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 14: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022
FIGURE 15: VIETNAM WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 16: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022
FIGURE 17: VIETNAM WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)
FIGURE 18: VIETNAM WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)
FIGURE 19: VIETNAM WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 20: VIETNAM WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)
FIGURE 21: VIETNAM WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 22: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022
FIGURE 23: VIETNAM WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)
FIGURE 24: VIETNAM WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 25: VIETNAM WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 26: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022
FIGURE 27: VIETNAM WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)
FIGURE 28: VIETNAM WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 29: VIETNAM WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 30: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022
FIGURE 31: VIETNAM WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)
FIGURE 32: VIETNAM WINE MARKET, BY STILL ROSE WINE, 2023-2030 (IN $ MILLION)
FIGURE 33: VIETNAM WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)
FIGURE 34: VIETNAM WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022
FIGURE 35: VIETNAM WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)
FIGURE 36: VIETNAM WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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