Report

The Vietnam Sun Care Market is a rapidly growing and highly competitive industry. It is projected to witness a CAGR of 8.86% during the forecast period 2023-2030. The market was estimated at USD 124.12 million in 2022 and is expected to reach USD 244.79 million by 2030. Vietnam's sun care market is anticipated to expand quickly and substantially. Sun protection products are in high demand across the nation as a result of rising disposable incomes and growing awareness of the damaging effects of UV radiation on the skin. The most popular sunscreen items among consumers are those with high SPF ratings. Products with additional advantages like anti-aging and moisturizing qualities are also becoming widely popular.
The most popular product categories are face creams and lotions, followed by sprays and sticks. Due to consumer preference for convenience and access to a wider selection of products, the e-commerce sector is becoming highly significant in the sun care market. However, traditional brick-and-mortar retailers like pharmacies and grocery stores continue to hold a sizable portion of the market.
Advancements in product formulations have led to the development of sunscreens that are more effective in heat, water, and sweat, making them suitable for Vietnam's tropical climate. As consumers engage in outdoor activities and beach vacations, the demand for products that can withstand extreme conditions has increased. As more Vietnamese consumers embrace sun protection as a part of their daily skincare routine, the sun care market in Vietnam is expected to continue growing in the coming years.
Desire for Pale Skin
Vietnam is a sunny country. However, compared to Western cultures, Vietnamese culture has a very different relationship with the sun. Although people in the West enjoy getting tanned because they believe it makes them look healthier, in Vietnam, the goal is to be as pale as possible-the whiter, the better. In Vietnam, people exhibit aversion towards excessive sun exposure and tanning all the time. The way Vietnamese people dress while riding their motorcycles is the most obvious example. When riding, most people don a motorcycle coat and gloves to avoid getting tanned. Most Vietnamese women use sun lotion every day as a preventive measure against tanning despite the fact that it is relatively expensive in Vietnam. This is because the country has a strong sun, and people there don't like their skin getting tanned. This is a major driving factor of the sun care industry in Vietnam.
Increasing Awareness of the Harmful Effects of UV Radiation
The market for sun care in Vietnam is primarily driven by growing awareness of the negative effects of UV radiation. More and more people are becoming aware of the dangers of prolonged sun exposure, including the risks of skin cancer, sunburn, and early ageing. Regardless of gender, approximately 88% of Vietnamese people are aware of UV, and 84% show concern about its effects. Vietnam experiences high UV radiation levels during the summer due to its tropical climate. The demand for sun care products has increased due to the rise in skin-related health problems. This growing awareness regarding skin protection is driving the sun care market in Vietnam. Recently, in June 2021, Japan-based brand, Shiseido Co., Ltd., with its presence in Vietnam, launched a limited-edition sunscreen lotion and stick with SPF 50+, in collaboration with the American designer Tory Burch. The effectiveness of the formulas tends to improve in hot conditions, water, and sweat.
Internet Playing a Vital Role in Driving the Market
The internet has become a powerful driving force behind the growth of the sun care market in Vietnam. At the beginning of 2022 , Vietnam's internet penetration rate reached 73.2% of the total population. There was an increase of 3.4 million internet users in Vietnam between 2021 and 2022, representing a growth rate of 4.9 percent. One of the primary ways the internet aids this market is by providing easy access to information about the harmful effects of UV rays and the importance of sun protection. Additionally, e-commerce platforms have revolutionized how consumers shop for sunscreens and other sun protection products. Digital marketing strategies also play a vital role in promoting sun care products. Collaborations with influencers and beauty bloggers further amplify the marketing efforts. In conclusion, the internet's extensive reach, ease of access, and potential for impactful marketing and education have significantly contributed to driving the sun care market in Vietnam. The ever-expanding online landscape continues to shape consumer behaviour and preferences, making it an indispensable tool for the sun care industry in the country.
Impact of COVID-19
The market for sun protection products in Vietnam in 2020 and 2021 was adversely affected by the coronavirus (COVID-19) pandemic. People worked, studied, and socialised with family at home and spent significantly less time outdoors as a result of government measures to stop the virus' spread, such as lockdowns and social distancing laws. As a result, there were fewer opportunities to use sun protection products, and sales suffered as a result. The market further diminished by the decrease in tourist traffic brought on by the restrictions imposed by the pandemic. On the other hand, the pandemic-related store closings and shift towards online shopping have also impacted the sun care industry. Online retailers and e-commerce platforms are facing more competition as consumers increasingly use these platforms to buy sun care products.
Overall, despite the COVID-19 pandemic's mixed effects on Vietnam's sun care market, the long-term outlook is still favourable as consumer awareness of the value of sun protection rises.
Key Players Landscape and Outlook
In the sun care market in Vietnam, there are several key players, both global and local, that dominate the landscape. These players have a significant market presence and offer a wide range of sun care products to cater to consumer needs. The outlook for the sun care market in Vietnam is positive. The increasing awareness of the harmful effects of UV radiation, coupled with the growing interest in self-care and personal grooming, is expected to drive the demand for sun care products in the coming years. Additionally, the availability and accessibility of sun care products through both online and offline channels will contribute to market growth. There is room for further product innovation and differentiation to cater to evolving consumer preferences, such as products with added skincare benefits or eco-friendly formulations. The market is likely to witness increased competition among both global and local players, leading to a wider range of product offerings and potentially more competitive pricing.