Please Wait.....
Report
Vietnam Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Vietnam is expected to grow by 25.4% on annual basis to reach US$5,009.3 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 37.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.3% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 3,995.6 million to approximately USD 10,212.8 million.
This report provides a detailed data-centric analysis of the social commerce sector in Vietnam, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Vietnam's social commerce sector is undergoing rapid growth, driven by integrating e-commerce features into social media platforms, expanding live commerce, and increasing influencer partnerships. Platforms like Facebook and TikTok Shop reshape online shopping behaviors, while live streaming and influencer-driven marketing are essential for engagement and sales. The widespread adoption of integrated payment solutions further enhances transaction efficiency, reducing barriers for consumers and encouraging higher purchase frequencies.
These trends are expected to intensify over the next 2-4 years, with social commerce becoming an even more integral part of Vietnam's e-commerce ecosystem. Businesses prioritizing authenticity and personalization in consumer interactions will gain a competitive advantage in a crowded market. Additionally, continued investment in seamless payment technologies and interactive shopping experiences will be necessary to meet evolving consumer expectations. As social commerce matures, brands aligning successfully with these developments will be best positioned for long-term growth in Vietnam's digital economy.
Integration of E-commerce Features into Social Media Platforms
- Social media platforms in Vietnam are becoming key players in the e-commerce ecosystem as they embed direct shopping features to facilitate seamless transactions. Facebook has emerged as a dominant platform for online shopping, particularly in rural areas where traditional e-commerce platforms have lower penetration. Meanwhile, TikTok Shop has rapidly gained market share, accounting for 20% of Vietnam's total e-commerce revenue in the first half of 2023, highlighting the growing consumer preference for social-driven shopping experiences.
- The increasing reliance on smartphones and high social media engagement levels among Vietnamese consumers are the primary factors driving this trend. Businesses leverage these platforms to expand their reach, utilizing integrated shopping features to create frictionless purchasing experiences. The combination of entertainment, social interaction, and shopping has proven to be a strong driver of engagement, encouraging brands to invest more in social commerce strategies.
- Over the next 2-4 years, the integration of e-commerce into social media is expected to accelerate, with more businesses prioritizing social-first sales strategies. Adopting AI-driven personalization and enhanced payment solutions will further streamline the consumer journey, making social commerce a primary shopping channel for many Vietnamese consumers. As competition among social media platforms intensifies, businesses that adapt to these evolving trends and optimize their presence on these platforms will be well-positioned for long-term success.
Rise of Live Commerce
- Live commerce is becoming a major component of Vietnam's social commerce landscape, as brands and influencers use live streaming to engage directly with consumers. By demonstrating products in real time, answering customer inquiries, and offering exclusive promotions, businesses create an interactive shopping experience that enhances consumer confidence. Platforms like Facebook Live and TikTok Live drive this trend, allowing sellers to connect with audiences and drive immediate sales.
- The rise of live commerce is fueled by Vietnamese consumers' strong preference for interactive and engaging shopping experiences. The success of early adopters in fashion, beauty, and electronics has encouraged more businesses to adopt this model, seeing it as an effective way to drive conversions. As social media platforms enhance live-streaming features, businesses increasingly incorporate live commerce into their digital sales strategies.
- Over the next 2-4 years, live commerce will become a dominant sales channel in Vietnam, with businesses investing in high-quality production, influencer partnerships, and AI-driven personalization. Consumers will demand more immersive and seamless shopping experiences, leading to further innovation in live-streaming technologies. Companies that effectively integrate live commerce into their broader e-commerce strategies will gain a competitive advantage, benefiting from higher engagement and increased direct-to-consumer sales.
Growth of Influencer Partnerships
- Influencer partnerships have become a key driver of social commerce in Vietnam, as brands increasingly collaborate with social media personalities to promote their products. Influencers leverage their credibility and relationships with followers to create trust-driven marketing campaigns. This approach has proven effective in converting engagement into sales, making influencer marketing a core strategy for businesses in the beauty, fashion, and electronics sectors.
- The growing reliance on influencer marketing is driven by Vietnamese consumers' preference for authentic and relatable product recommendations. Unlike traditional advertisements, influencer endorsements feel more personal, which increases consumer trust and purchase intent. As a result, brands are investing heavily in influencer collaborations, focusing on platforms like TikTok, Facebook, and Instagram, where engagement rates are high.
- Over the next 2-4 years, influencer partnerships in Vietnam are expected to evolve, with brands shifting towards data-driven strategies to maximize campaign effectiveness. The rise of micro-influencers catering to niche audiences will offer businesses more targeted marketing opportunities at lower costs. Additionally, influencer marketing strategies will become more sophisticated, integrating live commerce, performance-based collaborations, and AI-driven analytics to optimize engagement and sales outcomes.
Adoption of Integrated Payment Solutions
- Adopting integrated payment solutions transforms Vietnam's social commerce landscape by streamlining transactions within social media platforms. Platforms like Zalo have introduced in-app payment systems that allow users to complete purchases seamlessly, eliminating the need to switch between apps. This convenience enhances the shopping experience and encourages impulse buying, making integrated payments a crucial component of social commerce growth.
- This trend is driven by the demand for secure, fast, and user-friendly payment methods as consumers seek a frictionless purchasing process. By reducing the complexity of transactions, integrated payment solutions help businesses improve conversion rates and customer satisfaction. The increasing use of digital wallets, QR code payments, and one-click transactions further supports this shift, reinforcing the need for businesses to integrate these features into their social commerce strategies.
- Over the next 2-4 years, the widespread adoption of integrated payment solutions is expected to accelerate, making seamless transactions a standard feature across social commerce platforms. Consumers will come to expect instant and secure payments, pushing businesses to enhance their digital payment infrastructure. As competition intensifies, platforms that provide the most efficient and secure payment options will likely gain a competitive edge, leading to increased customer loyalty and higher sales volumes.
Emphasis on Authenticity and Personalization
- Vietnamese consumers are placing greater emphasis on authenticity and personalization in their interactions with brands on social media. Businesses that engage with their audience sincerely and meaningfully are more likely to build long-term customer relationships. This shift pushes brands to move away from generic marketing messages and focus on creating genuine, relatable content that resonates with their target audience.
- The growing demand for authenticity is driven by consumers' preference for tailored experiences that align with their needs and values. Brands that leverage customer data to provide personalized recommendations, interactive engagement, and transparent communication are seeing higher engagement levels. This trend is particularly evident on platforms like Facebook, TikTok, and Zalo, where businesses use customized content and direct interactions to foster deeper connections with consumers.
- Over the next 2-4 years, brands that successfully integrate authenticity and personalization into their social commerce strategies will gain a competitive advantage. Consumers will continue to favor businesses that offer tailored shopping experiences and meaningful engagement, making personalization a key differentiator in an increasingly crowded market. As a result, companies will need to invest in AI-driven analytics, customer insights, and interactive engagement tools to meet these evolving expectations and drive brand loyalty.
Competitive Landscape and Regulatory Developments in Vietnam's Social Commerce Market
Vietnam's social commerce landscape is transforming rapidly, fueled by increasing consumer adoption, platform innovations, and strategic investments. Established e-commerce platforms like Shopee and Lazada continue to play a dominant role. Still, the rise of social media-driven shopping through platforms like Facebook and TikTok Shop is reshaping market dynamics. The growing influence of live commerce and integrated payment solutions further enhances the shopping experience, driving higher engagement and sales. Meanwhile, regulatory changes, such as consumer protection laws and stricter data policies, are set to shape how businesses operate in this evolving space.
Over the next 2-4 years, competition in Vietnam's social commerce sector will intensify, with established players and new entrants focusing on innovation to capture consumer attention. Strategic partnerships and potential mergers will likely define the next growth phase as companies look to strengthen their market presence. The increasing adoption of AI-driven personalization and immersive shopping experiences will become key differentiators. Businesses that adapt to regulatory shifts, embrace new technologies, and refine their engagement strategies will be better positioned to succeed in Vietnam's expanding social commerce market.
Current State of the Social Commerce Market
- Vietnam's social commerce expansion is driven by the rising popularity of online shopping and the integration of e-commerce features into social media platforms. Notably, platforms like Facebook have outperformed traditional e-commerce marketplaces regarding online shopping usage, especially in rural areas.
- The surge in social commerce is also attributed to the increasing adoption of live commerce, where brands and influencers host live sessions to showcase products and interact with consumers in real time. This interactive approach has resonated with Vietnamese consumers, leading to higher engagement and sales. Additionally, the convenience of integrated payment solutions within social media platforms has streamlined the purchasing process, further boosting the sector's growth.
Key Players and New Entrants
- Established e-commerce platforms such as Shopee, Lazada, and Tiki dominate Vietnam's online shopping landscape. However, social media platforms like Facebook and TikTok have emerged as significant players in the social commerce space. TikTok Shop, for instance, captured 20% of the total e-commerce market share based on revenue in the first half of 2023.
- The competitive landscape has also seen the entry of new players aiming to capitalize on the growing social commerce trend. Platforms like Zalo have developed in-app payment systems, allowing users to complete purchases without leaving the app, enhancing the shopping experience and attracting a broader user base.
Recent Launches, Mergers, and Acquisitions
- In recent years, Vietnam's e-commerce sector has witnessed significant investments and strategic partnerships. Major investors like Alibaba and SBI Holdings have invested heavily in Vietnam's leading e-commerce platforms, indicating confidence in the market's potential.
- While specific mergers and acquisitions within the social commerce segment have not been prominently reported in the past year, the market remains dynamic. Companies are exploring strategic alliances to enhance their competitive positions and expand their reach in this rapidly evolving sector.
Outlook
- The competitive landscape of Vietnam's social commerce market is anticipated to become more intense in the coming years. Established players are expected to enhance their platforms with advanced features such as augmented reality shopping and personalized recommendations to retain and grow their user bases.
- New entrants will likely continue to emerge, bringing innovative solutions and targeting specific consumer segments. Additionally, strategic partnerships and potential mergers or acquisitions may reshape the market structure as companies seek to consolidate resources and expand their capabilities to stay competitive.
Regulatory Changes
- The Vietnamese government has introduced new regulations to oversee the rapidly growing e-commerce sector. The Law on Protection of Consumers' Rights, published on June 20, 2023, and effective from July 1, 2024, now covers both onshore and offshore entities concerning consumer rights. This includes a new definition of 'remote transactions' and a requirement for enterprises selling goods online to provide accurate information on consumer rights and complaints handling procedures.
- Additionally, new internet rules requiring platforms like Facebook and TikTok to verify user identities and hand over data to authorities came into force on December 25, 2024. These regulations ensure consumer protection, data privacy, and fair competition among market participants.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Vietnam Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Vietnam Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Vietnam Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Vietnam Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Vietnam Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Vietnam Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Vietnam Social Commerce Market Share Analysis by Key Players, 2024
4. Vietnam Social Commerce Industry Market Size and Forecast by Location
4.1. Vietnam Social Commerce Market Share by Location (%), 2024
4.2. Vietnam Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Vietnam Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Vietnam Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Vietnam Social Commerce Market Share by Product Categories (%), 2024
5.2. Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Vietnam Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Vietnam Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Vietnam Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Vietnam Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Vietnam Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Vietnam Social Commerce Market Share by End Use Segment (%), 2024
6.2. Vietnam Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Vietnam Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Vietnam Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Vietnam Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Vietnam Social Commerce Market Share by End Use Device (%), 2024
7.2. Vietnam Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Vietnam Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Vietnam Social Commerce Industry Market Size and Forecast by Cities
8.1. Vietnam Social Commerce Market Share by Cities (%), 2024
8.2. Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Vietnam Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Vietnam Social Commerce Market Share by Payment Method (%), 2024
9.2. Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Vietnam Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Vietnam Social Commerce Industry Market Size and Forecast by Platforms
10.1. Vietnam Social Commerce Market Share by Platforms Method (%), 2024
10.2. Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Vietnam Social Commerce Industry Market Size and Forecast by Contents
11.1. Vietnam Social Commerce Market Share by Contents (%), 2024
11.2. Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Vietnam Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Vietnam Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Vietnam Social Commerce Spend Share by Age Group, 2024
12.2. Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Vietnam Social Commerce Share by Income Level, 2024
12.7. Vietnam Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Vietnam Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Vietnam Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Vietnam Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Vietnam Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Vietnam Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Vietnam Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Vietnam Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Vietnam Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Vietnam Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Vietnam Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Vietnam Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Vietnam Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Vietnam Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Vietnam Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Vietnam Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Vietnam Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Vietnam Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Vietnam Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Vietnam Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Vietnam Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Vietnam Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Vietnam Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Vietnam Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Vietnam Social Commerce Market Share by Location (%), 2024
Figure 10: Vietnam Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Vietnam Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Vietnam Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Vietnam Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Vietnam Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Vietnam Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Vietnam Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Vietnam Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Vietnam Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Vietnam Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Vietnam Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Vietnam Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Vietnam Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Vietnam Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Vietnam Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Vietnam Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Vietnam Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Vietnam Social Commerce Market Share by Cities (%), 2024
Figure 28: Vietnam Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Vietnam Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Vietnam Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Vietnam Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Vietnam Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Vietnam Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Vietnam Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Vietnam Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Vietnam Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Vietnam Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Vietnam Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Vietnam Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Vietnam Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Vietnam Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Vietnam Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Vietnam Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Vietnam Social Commerce Market Share by Contents (%), 2024
Figure 46: Vietnam Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Vietnam Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Vietnam Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Vietnam Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Vietnam Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Vietnam Social Commerce Share by Age Group (%), 2024
Figure 52: Vietnam Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Vietnam Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Vietnam Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Vietnam Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Vietnam Social Commerce Share by Income Level (%), 2024
Figure 57: Vietnam Social Commerce Share by Gender (%), 2024
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security