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Report
Vietnam Sanitary Protection Market Forecast 2022-2028
Market Report I 2022-10-18 I 133 Pages I Inkwood Research
KEY FINDINGS
The Vietnam sanitary protection market is set to propel with a 5.66% CAGR during the estimated years 2020 and 2028. A highly competitive market and the availability of comfortable sanitary protection products drive market growth in the country.
MARKET INSIGHTS
In Vietnam, there is a rising demand for sanitary protection products with value-added features like antibacterial properties, cooling, natural scent, freshening, superior absorption levels, and comfortable design in an era of green living and healthier lifestyles. This is expected to augment the growth of the sanitary protection market in Vietnam during the assessment period.
In 2020, women made up 50.2% of the Vietnamese population, according to official government statistics. Throughout the forecast period, the sanitary protection market in Vietnam is anticipated to experience steady growth due to rising income levels and hygiene standards. Due to the growth of sex education, which has been a government priority, there is a particularly strong potential for growth in rural areas.
Therefore, brands might consider working with the government on educational initiatives that could help to raise the profile of their products and brands. Hence, this is expected to fuel developments in the industry, which can positively impact the sanitary protection market in Vietnam during the forecast period.
COMPETITIVE ANALYSIS
Key companies in the market include Procter & Gamble Vietnam Ltd, Kimberly-Clark Vietnam Co Ltd, Kao Vietnam Ltd, Diana JSC, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. SCOPE OF STUDY
1.3. METHODOLOGY
1.4. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. KEY GROWTH ENABLERS
2.5. KEY CHALLENGES
3. KEY ANALYTICS
3.1. IMPACT OF COVID-19 ON SANITARY PROTECTION MARKET
3.2. KEY MARKET TRENDS
3.2.1. IMPROVING INCOME LEVELS AND HYGIENE STANDARDS
3.2.2. ATTRACTIVE PACKAGING AND COMBO PACKS DRIVE SALES
3.2.3. STRONGER BRAND PRESENCE THROUGH E-COMMERCE
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1. BUYERS POWER
3.3.2. SUPPLIERS POWER
3.3.3. SUBSTITUTION
3.3.4. NEW ENTRANTS
3.3.5. INDUSTRY RIVALRY
3.4. OPPORTUNITY MATRIX
3.5. PESTLE ANALYSIS
3.6. VALUE CHAIN ANALYSIS
3.7. KEY BUYING CRITERIA
3.7.1. MATERIAL AND COMPOSITION
3.7.2. DISPOSAL
3.7.3. COST
3.7.4. ABSORBENCY
4. MARKET BY TYPE
4.1. PANTYLINERS
4.2. TAMPONS
4.2.1. APPLICATOR TAMPONS
4.2.2. DIGITAL TAMPONS
4.3. TOWELS
5. MARKET BY DISTRIBUTION CHANNEL
5.1. HYPERMARKETS
5.2. SUPERMARKETS
5.3. TRADITIONAL GROCERY RETAILERS
5.4. E-COMMERCE
5.5. OTHER DISTRIBUTION CHANNELS
6. COMPETITIVE LANDSCAPE
6.1. MARKET SHARE ANALYSIS
6.1.1. SANITARY PROTECTION
6.2. BRAND SHARE ANALYSIS
6.2.1. SANITARY PROTECTION
6.3. COMPANY PROFILES
6.3.1. DIANA JSC
6.3.2. JOHNSON & JOHNSON INC
6.3.3. KAO VIETNAM LTD
6.3.4. KIMBERLY-CLARK VIETNAM CO LTD
6.3.5. PROCTER & GAMBLE VIETNAM LTD
LIST OF TABLES
TABLE 1: VIETNAM - COUNTRY SNAPSHOT
TABLE 2: VIETNAM SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 3: VIETNAM SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)
TABLE 4: VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 5: VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)
TABLE 6: VIETNAM SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 7: VIETNAM SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)
TABLE 8: VIETNAM SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)
TABLE 9: VIETNAM SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021
FIGURE 7: VIETNAM SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)
FIGURE 8: VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)
FIGURE 9: VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021
FIGURE 10: VIETNAM SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)
FIGURE 11: VIETNAM SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)
FIGURE 12: VIETNAM SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)
FIGURE 13: VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021
FIGURE 14: VIETNAM SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)
FIGURE 15: VIETNAM SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)
FIGURE 16: VIETNAM SANITARY PROTECTION MARKET, BY TRADITIONAL GROCERY RETAILERS, 2022-2028 (IN $ MILLION)
FIGURE 17: VIETNAM SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)
FIGURE 18: VIETNAM SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)
FIGURE 19: VIETNAM SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)
FIGURE 20: VIETNAM SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)
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