Opportunities Preloader

Please Wait.....

Report

Vietnam Beer Market Report and Forecast 2025-2034

Market Report I 2025-06-06 I 168 Pages I EMR Inc.

The Vietnam beer market reached approximately USD 9.54Billion in 2024. The market is projected to grow at a CAGR of 6.60% between 2025 and 2034, reaching a value of USD 18.08 Billion by 2034.

Vietnam Beer Market Growth

With the presence of a growing middle-class population, the demand for alcoholic drinks is significantly growing in the country. Vietnam is a leading country in terms of beer consumption in the ASEAN region. There is a growing demand for craft beer in Vietnam, due to the country's geographical advantages, and abundance of fruits and recipes, which are widely used in craft beer recipes. Additionally, the increasing tourism in Vietnam is contributing to a greater demand for beer. Tourists enjoy beer in Vietnam, predominantly due to the attractive pricing and also due to the interesting ways of beer consumption by the Vietnamese population. According to Vietnam National Administration of Tourism (VNAT), in April 2024, Vietnam witnessed about 1.6 million foreign arrivals, representing an increase of 58.2% compared to April 2023.

In Vietnam, about 58% of the customers consume beer in restaurants, bars, and other venues, of which 29% prefer premium brands. Consumers are on the lookout for high-quality drinks, well-known brands and newer companies. The increase in disposable incomes of the population is contributing to an increased consumption of premium beers, further supporting the beer market development.

The uptick in wealth among Vietnamese consumers is leading to a shift in consumption habits towards higher-value alcoholic drinks and is predominantly evident in cities such as Ho Chi Minh City, Hanoi, and Da Nang.

Vietnam Beer Industry Segmentation

Vietnam Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Price:

- Premium
- Mid-Priced Beer
- Economy Beer

Market Breakup by Trade Channel:

- On-Trade
- Off-Trade

Market Breakup by Region:

- Red River Delta
- North Central and Central Coastal Areas
- Southeast
- Mekong River Delta
- Others

Vietnam Beer Market Share

Based on province, the market is divided into the Red River Delta, North Central and Central Coastal Areas, Southeast, Mekong River Delta, and others. In the country's Southeast region, rising tourism activities, expanding e-commerce, and increasing affluent population are contributing to the growth of the market. The popularity of craft beer is witnessing a notable expansion with the growing desire of the population to enjoy premium drinks and experience.

Leading Companies in the Vietnam Beer Market

The market participants are engaging in capacity expansions, sustainable development of alcoholic beverages, and new product launches in a bid to strengthen their market position.

- Saigon Beer - Alcohol - Beverage Corporation

- Hanoi Beer - Alcohol - Beverage Joint Stock Company

- Heineken N.V

- Carlsberg Group

- Others

1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Vietnam's Economy Overview
5.1 GDP Outlook
5.2 Population Demographics
5.3 Income Distribution
5.4 New Enterprises in the Accommodation and Foodservice Sector
5.5 International Tourist Arrival Statistics
5.6 Cafe and Bars Sector Outlook
6 Vietnam Alcohol Market Overview (USD Million, Million Liters, 218-2034)
6.1 Key Industry Highlights
6.2 Vietnam Alcohol Historical Market (2018-2024)
6.3 Vietnam Alcohol Market Forecast (2025-2034)
6.4 Breakup by Type
6.4.1 Beer
6.4.2 Spirits
6.4.3 Wine
7 Vietnam Beer Market by Price (USD Million, Million Liters, 218-2034)
7.1 Premium Beer
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Mid-Priced Beer
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Economy Beer
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 Vietnam Beer Market by Trade Channel (USD Million, Million Liters, 218-2034)
8.1 On-Trade
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Off-Trade
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Vietnam Off-Trade Beer Market by Province (USD Million, Million Liters, 218-2034)
9.1 Red River Delta
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 North Central and Central Coastal Areas
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Southeast
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Mekong River Delta
9.4.1 Historical Trend (2018-2024)
9.4.2 Forecast Trend (2025-2034)
9.5 Others
10 Vietnam Off-Trade Beer Market Share
11 Consumer Insights
11.1 Demographics
11.2 Preference for Location (In-Home or Out-of-Home)
11.3 Choice of Alcoholic Beverages Preferred (Beer, Wine, Spirits)
11.4 Choice of Brands (Brands within Beer/Wine/Spirits)
11.5 Frequency of Eating/Drinking Out
11.6 Average Amount Spent on Drinking Out
11.7 Average Quantity of Alcoholic Beverage Purchased (through Retail Outlet & Dining Out)
11.8 Preferred Packaging Format (Beer - Bottle, Can)
12 Market Dynamics
12.1 SWOT Analysis
12.2 Porter's Five Forces Analysis
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Supplier Selection
13.2 Key Global Players
13.3 Key Regional Players
13.4 Key Player Strategies
13.5 Company Profiles
13.5.1 Saigon Beer - Alcohol - Beverage Corporation
13.5.1.1 Company Overview
13.5.1.2 Product Portfolio
13.5.1.3 Demographic Reach and Achievements
13.5.1.4 Certifications
13.5.2 Hanoi Beer - Alcohol - Beverage Joint Stock Company
13.5.2.1 Company Overview
13.5.2.2 Product Portfolio
13.5.2.3 Demographic Reach and Achievements
13.5.2.4 Certifications
13.5.3 Heineken N.V
13.5.3.1 Company Overview
13.5.3.2 Product Portfolio
13.5.3.3 Demographic Reach and Achievements
13.5.3.4 Certifications
13.5.4 Carlsberg Group
13.5.4.1 Company Overview
13.5.4.2 Product Portfolio
13.5.4.3 Demographic Reach and Achievements
13.5.4.4 Certifications
13.5.5 Others

  • Not Sure / Need Reassuring
    • Confirm Content
      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE