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Report
Vietnam Baby Food Products Market Forecast 2025-2032
Market Report I 2025-01-13 I 139 Pages I Inkwood Research
KEY FINDINGS
The Vietnam baby food products market is expected to grow at a CAGR of 1.53% during the forecast period from 2025 to 2032. The market was valued at $1303.60 million in 2024 and is expected to reach a revenue of $1455.99 million by 2032. In terms of volume, the Vietnam baby food products market was valued at 99.45 kilotons in 2024 and is expected to reach 108.34 kilotons by 2032, developing at a CAGR of 1.16% during the forecast period.
MARKET INSIGHTS
The baby food products market in Vietnam is characterized by a mix of international and domestic brands offering a variety of options to consumers. Brands from countries like the United States hold significant consumer trust and preference, with Abbott and Johnson & Johnson being well-recognized names. The retail landscape is dominated by large chains such as Con Cung, Bibo Mart, and Kids Plaza, primarily concentrated in urban centers like Hanoi and Ho Chi Minh City. Con Cung has expanded its reach beyond urban areas, establishing outlets in all provinces across Vietnam, supported by foreign investments. This broader network gives it a considerable advantage in reaching a wider demographic compared to other retail chains, which often focus on metropolitan markets.
The growing role of e-commerce has also influenced the baby food market, with platforms like Shopee, Lazada, and Tiki gaining popularity among consumers. These platforms provide easy access to a range of products for parents nationwide, enabling smaller brands to tap into niche markets that cater to specific needs, such as organic or hypoallergenic baby food options. This shift to digital purchasing reflects changing consumer habits and the demand for convenience.
Nutritional challenges continue to be a significant concern in Vietnam; the Ministry of Health reports that approximately 25% of children under five are stunted due to malnutrition, highlighting a persistent issue with child nutrition. A national nutrition survey conducted in 2023 found that 18% of children below the age of five are classified as stunted, placing Vietnam within the World Health Organization's average range for stunting rates.
At the same time, there have been improvements in child health indicators. The infant mortality rate has decreased from 18 per 1,000 live births in 2010 to 15 per 1,000 live births in 2022. This decline is linked to better access to quality nutrition and healthcare products, reflecting a gradual improvement in the overall health and well-being of children in the country.
E-commerce is increasingly important in improving access to baby food products, with 35% of purchases now being made online, as reported by the Vietnam E-commerce Association. This shift highlights the growing influence of digital platforms in the baby food market, as both established and new brands adjust to the changing preferences of consumers. As a result, the rise of online shopping is reshaping how baby food products are distributed and purchased in Vietnam.
SEGMENTATION ANALYSIS
The report on the Vietnam baby food products market includes segmentation analysis on the basis of category and distribution channel.
Market by Category:
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
- Milk Formula
o Standard Milk Formula
o Follow-on Milk Formula
o Growing-Up Milk Formula
o Special Baby Milk Formula
Market by Distribution Channel:
- Retail Offline
- Retail E-commerce
Inkwood Research's report on the Vietnam baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.
COMPETITIVE INSIGHTS
Major players operating in the Vietnam baby food products market include Abbott Vietnam Co Ltd, Danone Dumex Vietnam Co Ltd, FrieslandCampina Vietnam Co Ltd, Glico Dairy Products Co Ltd, Hipp GmbH & Co Vertrieb KG, Kraft Heinz Co, Mead Johnson Nutrition (Vietnam) Co Ltd, Meiji Holdings Co Ltd, Nestle Vietnam Co Ltd, etc.
Abbott Vietnam Co Ltd, a subsidiary of Abbott Laboratories (Abbott), specializes in the development, production, and distribution of various healthcare products. These include branded generic medicines, diagnostic tools, and nutritional products for both children and adults. The company also provides medical devices for managing conditions such as heart failure, vascular and structural heart issues, electrophysiology, rhythm management, and neuromodulation.
Additionally, Abbott offers minerals, dietary supplements, and nutrition solutions. It operates research and development centers in countries such as the United States, China, India, Colombia, Singapore, Spain, and the United Kingdom, alongside manufacturing facilities in multiple global locations. Its products are marketed across regions including North America, Latin America, Europe, the Middle East, Asia-Pacific, and Africa. The company's headquarters are located in Abbott Park, Illinois, USA.
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
2.5.1. RISING INCLINATION TOWARDS ORGANIC BABY FOOD PRODUCTS
2.5.2. GROWING POPULARITY OF INFANT FORMULA
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.2. KEY RESTRAINTS
3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS IS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
4.2.1. POLITICAL
4.2.2. ECONOMICAL
4.2.3. SOCIAL
4.2.4. TECHNOLOGICAL
4.2.5. LEGAL
4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR VIETNAM
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
4.7.1. RAW MATERIAL PROCUREMENT
4.7.2. MANUFACTURING AND PROCESSING
4.7.3. DISTRIBUTION AND LOGISTICS
4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
4.8.1. NUTRITIONAL VALUE AND SAFETY
4.8.2. TASTE AND TEXTURE SUITABILITY
4.8.3. CONVENIENCE AND PACKAGING
4.8.4. PRICE AND BRAND REPUTATION
5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)
5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
5.4.1. STANDARD MILK FORMULA
5.4.2. FOLLOW-ON MILK FORMULA
5.4.3. GROWING-UP MILK FORMULA
5.4.4. SPECIAL BABY MILK FORMULA
6. MARKET BY DISTRIBUTION CHANNEL
6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE
7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
7.4.1. ABBOTT VIETNAM CO LTD
7.4.1.1. COMPANY OVERVIEW
7.4.1.2. PRODUCT PORTFOLIO
7.4.1.3. STRENGTHS & CHALLENGES
7.4.2. DANONE DUMEX VIETNAM CO LTD
7.4.2.1. COMPANY OVERVIEW
7.4.2.2. PRODUCT PORTFOLIO
7.4.2.3. STRENGTHS & CHALLENGES
7.4.3. FRIESLANDCAMPINA VIETNAM CO LTD
7.4.3.1. COMPANY OVERVIEW
7.4.3.2. PRODUCT PORTFOLIO
7.4.3.3. STRENGTHS & CHALLENGES
7.4.4. GLICO DAIRY PRODUCTS CO LTD
7.4.4.1. COMPANY OVERVIEW
7.4.4.2. PRODUCT PORTFOLIO
7.4.4.3. STRENGTHS & CHALLENGES
7.4.5. HIPP GMBH & CO VERTRIEB KG
7.4.5.1. COMPANY OVERVIEW
7.4.5.2. PRODUCT PORTFOLIO
7.4.5.3. STRENGTHS & CHALLENGES
7.4.6. KRAFT HEINZ CO
7.4.6.1. COMPANY OVERVIEW
7.4.6.2. PRODUCT PORTFOLIO
7.4.6.3. STRENGTHS & CHALLENGES
7.4.7. MEAD JOHNSON NUTRITION (VIETNAM) CO LTD
7.4.7.1. COMPANY OVERVIEW
7.4.7.2. PRODUCT PORTFOLIO
7.4.7.3. STRENGTHS & CHALLENGES
7.4.8. MEIJI HOLDINGS CO LTD
7.4.8.1. COMPANY OVERVIEW
7.4.8.2. PRODUCT PORTFOLIO
7.4.8.3. STRENGTHS & CHALLENGES
7.4.9. NESTLE VIETNAM CO LTD
7.4.9.1. COMPANY OVERVIEW
7.4.9.2. PRODUCT PORTFOLIO
7.4.9.3. STRENGTHS & CHALLENGES
7.4.10. NUTIFOOD NUTRITION FOOD JSC
7.4.10.1. COMPANY OVERVIEW
7.4.10.2. PRODUCT PORTFOLIO
7.4.10.3. STRENGTHS & CHALLENGES
7.4.11. SAIGON FOODS CO
7.4.11.1. COMPANY OVERVIEW
7.4.11.2. PRODUCT PORTFOLIO
7.4.11.3. STRENGTHS & CHALLENGES
7.4.12. VIET NAM VITADAIRY MILK JSC
7.4.12.1. COMPANY OVERVIEW
7.4.12.2. PRODUCT PORTFOLIO
7.4.12.3. STRENGTHS & CHALLENGES
7.4.13. VIETNAM DAIRY PRODUCTS JSC (VINAMILK)
7.4.13.1. COMPANY OVERVIEW
7.4.13.2. PRODUCT PORTFOLIO
7.4.13.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - VIETNAM
TABLE 3: VIETNAM BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: VIETNAM BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: VIETNAM BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: VIETNAM BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: VIETNAM BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: VIETNAM BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: VIETNAM BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: VIETNAM BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: VIETNAM BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: VIETNAM BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: VIETNAM BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 14: VIETNAM BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR VIETNAM
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: VIETNAM BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: VIETNAM BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: VIETNAM BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: VIETNAM BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: VIETNAM BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: VIETNAM BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: VIETNAM BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: VIETNAM BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: VIETNAM BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: VIETNAM BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: VIETNAM BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: VIETNAM BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: VIETNAM BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: VIETNAM BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: VIETNAM BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)
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