Please Wait.....
Report
US Mutual Fund - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-06-01 I 150 Pages I Mordor Intelligence
US Mutual Fund Market Analysis
The US mutual fund market commands assets of USD 30.09 trillion in 2025 and is forecasted to reach USD 39.22 trillion by 2030, expanding to a 5.44% CAGR. Fee compression, automatic enrollment under SECURE Act 2.0, steady passive-fund inflows, and technology-enabled distribution channels reinforce this growth path. Persistent Treasury-bill yields have redirected cash toward money-market funds, yet large managers convert headwinds into scale advantages through operational efficiency. Regulatory modernization, including the SEC's approval of ETF share classes for mutual funds, accelerates product innovation that blends active skill with passive structures. Taken together, these dynamics signal an inflection point in which the US mutual fund market rewards firms able to pair low-cost core offerings with specialized strategies and digital client experiences.
US Mutual Fund Market Trends and Insights
Fee Compression Driven by Index-Fund Price Wars
Vanguard's USD 350 million fee reductions in 2024 sparked industry-wide expense cuts that have pushed average index-ETF ratios below 10 basis points. Charles Schwab halved several ETF fees in June 2025, magnifying competitive pressure that smaller managers cannot absorb. Scale leaders now compete on technology, client service, and specialized products rather than price alone. The resulting bifurcation pushes mid-tier firms toward consolidation, elevating concentration risk yet creating room for boutique specialists. Over time, the US mutual fund market sees commodity-priced beta coexist with premium-priced alpha solutions.
401(k)/IRA Automatic Enrollment Boosts Recurring Inflows
Mandatory auto-enrollment and escalation under the SECURE Act 2.0 generate predictable cash streams that cushion assets during market volatility. Default allocations into target-date funds strengthen balanced strategies, while competition among fund families intensifies for qualified default status. This regulatory shift benefits target-date funds and balanced allocation strategies that serve as default investment options for newly enrolled participants. The automatic enrollment mandate creates a structural tailwind for asset accumulation that compounds over time, as participants who might otherwise delay retirement savings are immediately captured into the system. However, this also intensifies competition among fund families to secure default option status within employer plans, where selection decisions can determine billions in asset flows.
SEC Swing-Pricing & Hard-Close Rule Raises Operational Cost
The SEC's swing pricing implementation has created operational complexity that disproportionately burdens mid-sized fund companies lacking the technological infrastructure to efficiently calculate and apply daily pricing adjustments. New rules require funds to adjust NAVs for large flow costs and accept trades only until 4 p.m. ET, forcing distributors to move internal cut-offs earlier. Mid-sized firms must invest millions in real-time systems or outsource, eroding margins and accelerating consolidation inside the US mutual fund market. Smaller fund families face a strategic dilemma between investing heavily in compliance infrastructure or outsourcing these functions to third-party administrators, both of which erode profit margins and competitive positioning. The cumulative effect has accelerated industry consolidation as firms seek scale economies to absorb these regulatory costs.
Other drivers and restraints analyzed in the detailed report include:
Tax-Efficient ETF Share-Class Conversions of Mutual Funds / Rising DC Plan Participation Under SECURE Act 2.0 / Retail Rotation to Low-Cost ETFs Cannibalizes Active AUM /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Equity funds retained 56.67% of the US mutual fund market share in 2024, underscoring their central portfolio role. The "Others" bucket is projected to outpace with a 9.21% CAGR through 2030. Goldman Sachs's U.S. Large Cap Buffer 3 ETF launch illustrates a brisk pipeline that deepens downside-protection choices. Bond funds still stabilize allocation during rate gyrations, while hybrid strategies prosper from target-date demand linked to automatic enrollment. Money-market reforms in October 2024 cut institutional prime offerings from 25 to 9, cementing large-provider dominance.
These shifts indicate significant growth potential in the US mutual fund market for alternative structures, driven by investor interest in non-traditional risk-return profiles. Interval funds and tender-offer designs bridge retail and private-market exposure, as Franklin Templeton's FLEX fund amassed USD 904.5 million at inception. Consolidation among money-market managers highlights how regulatory cost burdens favor scale, while equity fund providers diversify into buffered and defined-outcome wrappers to retain flows.
Retail accounts controlled 86.34% of the US mutual fund market size in 2024, with a 5.82% annual growth projection over the forecast period. Schwab's Alternative Investments Select platform targets clients above USD 5 million, democratizing private-market strategies once off-limits to individuals. Institutional segments provide stability but grow more slowly, often validating innovative funds before retail uptake.
Millennials form the fastest-expanding cohort, preferring mobile guidance over branch visits. Vanguard's AI-driven advisor summaries exemplify how technology personalizes advice without sacrificing human oversight. As robo-assisted tools improve, low-balance investors gain institutional-grade analytics, leveling the playing field inside the US mutual fund market.
The US Mutual Fund Market is Segmented by Fund Type (Equity, Bond, Hybrid, and More), by Investor Type (Retail, Institutional), by Management Style (Active, Passive), and by Distribution Channel (Online Trading Platform, Banks, Securities Firm, Others). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
BlackRock / Vanguard Group / Fidelity Investments / State Street Global Advisors / Capital Group (American Funds) / J.P. Morgan Asset Management / Charles Schwab Investment Management / T. Rowe Price / PIMCO / Invesco / Franklin Templeton / BNY Mellon IM / Dimensional Fund Advisors / PGIM / UBS Asset Management / Allianz Global Investors / Amundi US / Columbia Threadneedle Investments / Nuveen / Dodge & Cox /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Fee compression driven by index-fund price wars
4.2.2 401(k)/IRA automatic-enrolment boosts recurring inflows
4.2.3 Tax-efficient ETF share-class conversions of mutual funds
4.2.4 Rising DC plan participation under SECURE Act 2.0 boosts stable inflows
4.2.5 ETF share-class approvals drive hybrid mutual fund product design
4.2.6 Advisor-driven fund selection shifts mutual fund demand toward multi-asset and flexible strategies
4.3 Market Restraints
4.3.1 SEC swing-pricing & hard-close rule raises operational cost
4.3.2 Retail rotation to low-cost ETFs cannibalises active AUM
4.3.3 Cyber-security breaches erode investor confidence
4.3.4 Persistent Treasury-bill yields divert cash to money-market funds
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces
4.7.1 Threat of New Entrants
4.7.2 Bargaining Power of Buyers
4.7.3 Bargaining Power of Suppliers
4.7.4 Threat of Substitutes
4.7.5 Intensity of Competitive Rivalry
5 Market Size & Growth Forecasts (Value)
5.1 By Fund Type
5.1.1 Equity
5.1.2 Bond
5.1.3 Hybrid
5.1.4 Money Market
5.1.5 Others
5.2 By Investor Type
5.2.1 Retail
5.2.2 Institutional
5.3 By Management Style
5.3.1 Active
5.3.2 Passive
5.4 By Distribution Channel
5.4.1 Online Trading Platform
5.4.2 Banks
5.4.3 Securities Firm
5.4.4 Others
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for Key Companies, Products & Services, and Recent Developments)
6.4.1 BlackRock
6.4.2 Vanguard Group
6.4.3 Fidelity Investments
6.4.4 State Street Global Advisors
6.4.5 Capital Group (American Funds)
6.4.6 J.P. Morgan Asset Management
6.4.7 Charles Schwab Investment Management
6.4.8 T. Rowe Price
6.4.9 PIMCO
6.4.10 Invesco
6.4.11 Franklin Templeton
6.4.12 BNY Mellon IM
6.4.13 Dimensional Fund Advisors
6.4.14 PGIM
6.4.15 UBS Asset Management
6.4.16 Allianz Global Investors
6.4.17 Amundi US
6.4.18 Columbia Threadneedle Investments
6.4.19 Nuveen
6.4.20 Dodge & Cox
7 Market Opportunities & Future Outlook
7.1 White-space & Unmet-Need Assessment
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security