Please Wait.....
Report
US E-Commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 100 Pages I Mordor Intelligence
The US E-Commerce Market size is estimated at USD 1.31 trillion in 2025, and is expected to reach USD 2.15 trillion by 2030, at a CAGR of 10.35% during the forecast period (2025-2030).
Key Highlights
- The e-commerce market in the United States is highly developed owing to the presence of major market vendors and a growing number of online shoppers. In addition, Online shopping in the United States is gaining popularity owing to the growth in internet users shopping online, rising online shopping for beauty and fashion products, and the increase in mobile adoption and social media penetration.
- The country's e-commerce market is evolving rapidly, and one of the notable trends is the increasing use of digital payments for online shopping. This can be attributed to technological advancements, changing consumer preferences, and the overall growth of the e-commerce sector.
- Advanced technologies like artificial intelligence (AI) and machine learning (ML) are reshaping the US e-commerce market. For example, Brooks Brothers, the nation's oldest apparel brand, entered into a strategic collaboration with Metrical in November 2023. This partnership aims to bolster e-commerce sales by leveraging AI and ML to predict online shopper behavior. Metrical's AI/ML algorithms prioritize consumer privacy, operating anonymously without Personally Identifiable Information (PII).
- In the coming years, the growing presence of well-known and popular e-commerce companies in the country, coupled with technological innovation in the payment gateway landscape, will positively impact the e-commerce market by giving consumers a wide variety of products to purchase online and have them delivered to their address. The presence of various BNPL offering vendors in the country is expected to positively impact the growth of the e-commerce market, as these vendors offer consumers versatile payment methods such as Buy Now Pay Later (BNPL) for online shopping.
- According to the financial guidance platform NerdWallet, the popularity of Buy Now, Pay Later (BNPL) plans surged significantly. As per NerdWallet's '2024 State of Consumer Credit Report', BNPL plans rank as the second most utilized credit payment option among US consumers, with an adoption rate of nearly 25%. Such factors are expected to fuel market growth over the forecast period.
US Ecommerce Market Trends
The B2C Segment is Expected to Hold a Significant Market Share
- The B2C segment is expected to hold a significant market share owing to the presence of major vendors offering products through this model. Notably, the fashion and apparel category is witnessing significant traction in the country, primarily from young consumers.
- The economy of the United States has become more diversified, consumers' lifestyles have improved, and the per capita income has increased. Global luxury companies, including Prada, Zara, and Louis Vuitton, have a significant presence in the country. A shift toward e-commerce is one of the most important shifts in the luxury market, as many consumers feel more at ease making purchases online. Further, high-end merchants provide omnichannel experiences, which combine online and offline channels and allow customers to transition between them without any hassle.
- The growing popularity of shopping online for clothing and fashion accessories among young consumers is expected to positively drive the sales of the fashion and apparel category over the forecast period. Moreover, various payment methods available on online B2C marketplaces in the country support the segment's growth by providing consumers with a wide variety of choices to pay for their online purchases.
- According to the survey by global payment firm Worldpay, e-wallets and digital/mobile wallets were the most popular payment method for online shopping in the United States, with a 37% market share in 2023. Further, E e-wallets and digital/mobile wallets are expected to hold a 52% market share by 2027. Credit and debit cards are other popular e-commerce payment methods in the United States.
High Internet Penetration and Smartphone Usage is Expected to Drive the Market
- The country has significantly high Internet and smartphone penetration. The rising popularity of mobile shopping in the US e-commerce market is a growing trend. Smartphones are the most popular platforms for online purchases in the United States.
- According to the data from GSMA Intelligence, there were 396.0 million cellular mobile connections in the United States at the start of 2024. Accordingly, mobile connection penetration was 116.2% of the total population in January 2024. Such high smartphone penetration is expected to positively impact the growth of the US e-commerce market over the forecast period.
- Mobile commerce has the potential to change consumers' shopping habits and establish itself as a significant commerce channel, and with high smartphone and Internet penetration in the country, the e-commerce market is witnessing significant growth. Consumers rely on digital devices such as smartphones more than ever before, and the growth in mobile commerce predicts that smartphones will become the preferred channel for online shopping in the country.
- Additionally, with the high Internet and smartphone penetration, consumer shopping behavior is rapidly changing, forcing e-commerce market vendors to offer innovative shopping apps and various digital payment transaction modes. Such factors are expected to drive the market's growth as consumers continue to opt for the ease and convenience of online shopping.
US Ecommerce Market Leaders
The e-commerce market in the United States is semi-consolidated. Amazon, Walmart, and Best Buy are the top online retailers in the market. Amazon is the dominant player. Apple Inc. and Home Depot are some other major players in the market. These players are indulging in partnerships, acquisitions, and mergers to increase their market shares.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness-Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Key market trends and share of E-commerce of total Retail sector
4.4 Impact of Macroeconomic Factors on the E-commerce sales
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Demand from Apparel and Footwear Industry
5.1.2 Rising Adoption of Advanced Technologies (IOT,ML)
5.1.3 High Penetration of Internet and Smartphone Usage
5.2 Market Challenges
5.2.1 High Cost of Internet
5.2.2 Data Privacy and Security Issues
5.3 Analysis of key demographic trends and patterns related to E-commerce industry in United States (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
5.4 Analysis of the key modes of transaction in the E-commerce industry in United States (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
5.5 Analysis of cross-border E-commerce industry in United States (Current market value of cross-border & key trends)
5.6 Current positioning of country United States in the E-commerce industry in region North America
6 Market Segmentation
6.1 By B2C E-commerce
6.1.1 Market size (GMV) for the period of 2022-2029
6.1.2 Market Segmentation - by Application
6.1.2.1 Beauty & Personal Care
6.1.2.2 Consumer Electronics
6.1.2.3 Fashion & Apparel
6.1.2.4 Food & Beverage
6.1.2.5 Furniture & Home
6.1.2.6 Others (Toys, DIY, Media, etc.)
6.2 By B2B E-commerce
6.2.1 Market size for the period of 2022-2029
7 Competitive Landscape
7.1 Company Profiles
7.1.1 Amazon.com, Inc.
7.1.2 Walmart
7.1.3 eBay Inc
7.1.4 Apple Inc.
7.1.5 Home Depot
7.1.6 Shopify Inc.
7.1.7 Costco Wholesale Corporation
7.1.8 Target Corporaton
7.1.9 Best Buy
7.1.10 Wayfair
7.1.11 The Kroger Company
8 Investment Analysis
9 Future Outlook of the Market
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security