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Report
US CBD-Infused Beverages Market Research Report Forecast to 2030
Market Report I 2023-11-29 I 71 Pages I Market Research Future
US CBD-Infused Beverages Market Research Report Forecast to 2030
The USA CBD-Infused Beverages Market is expected to register 19.30% CAGR during the forecast period, 2023 to 2030, and is expected to reach USD 4,221.23 million in 2030.
During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling waters, teas, coffees, energy drinks, and even alcoholic beverages. These products were marketed to alleviate stress, anxiety, and pain while promoting relaxation and general well-being. Additionally, some brands positioned their offerings as a healthier alternative to traditional sugary drinks, targeting health-conscious consumers.
The market's growth was supported by a gradual shift in public perception regarding cannabis products, especially CBD, which became more widely accepted due to increased scientific research and positive media coverage. Moreover, easing legal restrictions in certain states and at the federal level further fueled the industry's expansion.
In this rapidly evolving landscape, consumer awareness and education about CBD's effects, dosage, and potential interactions with other substances are vital in shaping purchasing decisions. Consequently, reputable companies invested in providing transparent information about their products, including sourcing, manufacturing processes, and third-party testing for quality and safety.
However, the regulatory environment surrounding CBD-infused beverages remained somewhat uncertain. The Food and Drug Administration (FDA) had yet to issue comprehensive guidelines, leading to variations in state-level regulations and creating challenges for manufacturers and distributors seeking national consistency.
Market Segmentation
USA CBD-Infused Beverages Market is segmented based on product, CBD Type, and distribution channel. The market segment of product includes Alcoholic and Non-Alcoholic. Based on CBD Type includes Marijuana-Derived, Hemp-Derived and Synthetic. Based on the market distribution channel, the market deals in Supermarkets & Hypermarkets, Specialty Stores, Online and others. Some of the players operating in the market are Alkaline Water Company Inc, Canopy Growth Corporation, Heineken N.V., The Molson Coors Beverage Company, Aurora Cannabis Inc. Tilray, Cann, Centr Brands Corp, Daytrip and many more.
Major Players
Some of the players operating in the market are Alkaline Water Company Inc, Canopy Growth Corporation, Heineken N.V., The Molson Coors Beverage Company, Aurora Cannabis Inc. Tilray, Cann, Centr Brands Corp, Daytrip and many more.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
1.1 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT TYPE 12
1.2 USA CBD-INFUSED BEVERAGES MARKET, BY CBD 13
1.3 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 14
2 MARKET INTRODUCTION 15
2.1 DEFINITION 15
2.2 SCOPE OF THE STUDY 15
2.3 MARKET STRUCTURE 16
3 RESEARCH METHODOLOGY 17
3.1 RESEARCH PROCESS 17
3.2 PRIMARY RESEARCH 18
3.3 SECONDARY RESEARCH 19
3.4 MARKET MATERIAL ESTIMATION 19
3.5 TOP DOWN & BOTTOM-UP APPROACH 20
3.6 FORECAST MODEL 21
3.7 LIST OF ASSUMPTIONS 22
4 MARKET DYNAMICS 23
4.1 INTRODUCTION 23
4.2 DRIVERS 24
4.2.1 RISING DEMAND FOR WELLNESS DRINKS 24
4.2.2 EXPANDING HORECA SECTOR AND MODERN TRADE PRACTICES 25
4.2.3 DRIVERS IMPACT ANALYSIS 26
4.3 RESTRAINT 26
4.3.1 VARIOUS HEALTH ISSUES ASSOCIATED AND REGULATORY CHALLENGES WITH THE CONSUMPTION OF
CANNABIS BEVERAGES 26
4.3.2 RESTRAINT IMPACT ANALYSIS 27
4.4 OPPORTUNITIES 28
4.4.1 INCREASED DEMAND FOR INNOVATIVE AND FLAVORFUL BEVERAGES 28
4.5 CHALLENGES 28
4.6 IMPACT OF COVID-19 PANDEMIC ON THE US CBD-INFUSED BEVERAGES MARKET 29
4.6.1 IMPACT ON RAW MATERIAL AVAILABILITY: 29
4.6.2 IMPACT ON CONSUMER BUYING BEHAVIOR 29
4.6.3 IMPACT ON ONLINE VS STORE-BASED SALES: 29
4.6.4 IMPACT ON PRICING 30
5 MARKET FACTOR ANALYSIS 31
5.1 SUPPLY/ VALUE CHAIN ANALYSIS 31
5.1.1 RAW MATERIALS 32
5.1.2 MANUFACTURERS 32
5.1.3 DISTRIBUTION & SALES 32
5.1.4 END-USER 32
5.2 PORTER'S FIVE FORCES MODEL 33
5.3 THREAT OF NEW ENTRANTS 34
5.3.1 BARGAINING POWER OF SUPPLIERS 34
5.4 BARGAINING POWER OF BUYERS 34
5.5 THREAT OF SUBSTITUTES 35
5.6 INTENSITY OF RIVALRY 35
6 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT 36
6.1 OVERVIEW 36
6.2 ALCOHOLIC 37
6.3 NON-ALCOHOLIC 37
7 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE 39
7.1 OVERVIEW 39
7.2 MARIJUANA-DERIVED 40
7.3 HEMP-DERIVED 40
7.4 SYNTHETIC 40
8 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 41
8.1 OVERVIEW 41
8.2 SUPERMARKETS & HYPERMARKETS 42
8.3 SPECIALTY STORES 42
8.4 ONLINE 42
8.5 OTHERS 42
9 COMPETITIVE LANDSCAPE 43
9.1 COMPETITIVE OVERVIEW 43
9.2 MAJOR GROWTH STRATEGY IN THE USA CBD-INFUSED BEVERAGES MARKET 43
9.2.1 RECENT STRATEGIES DEPLOYED IN US CBD-INFUSED BEVERAGES MARKET 44
9.3 COMPETITIVE BENCHMARKING 45
10 COMPANY PROFILES 46
10.1 ALKALINE WATER COMPANY INC 46
10.1.1 COMPANY OVERVIEW 46
10.1.2 FINANCIAL OVERVIEW 46
10.1.3 PRODUCTS OFFERED 47
10.1.4 KEY DEVELOPMENTS 47
10.1.5 SWOT ANALYSIS 48
10.1.6 KEY STRATEGIES 48
10.2 CANOPY GROWTH CORPORATION 49
10.2.1 COMPANY OVERVIEW 49
10.2.2 FINANCIAL OVERVIEW 50
10.2.3 PRODUCTS OFFERED 50
10.2.4 KEY DEVELOPMENTS 51
10.2.5 SWOT ANALYSIS 51
10.2.6 KEY STRATEGIES 52
10.3 HIENEKEN NV 53
10.3.1 COMPANY OVERVIEW 53
10.3.2 FINANCIAL OVERVIEW 53
10.3.3 PRODUCTS OFFERED 54
10.3.4 KEY DEVELOPMENTS 54
10.3.5 SWOT ANALYSIS 54
10.3.6 KEY STRATEGIES 55
10.4 THE MOLSON COORS BEVERAGE COMPANY 56
10.4.1 COMPANY OVERVIEW 56
10.4.2 FINANCIAL OVERVIEW 56
10.4.3 PRODUCTS OFFERED 57
10.4.4 KEY DEVELOPMENTS 57
10.4.5 SWOT ANALYSIS 58
10.4.6 KEY STRATEGIES 58
10.5 AURORA CANNABIS INC. 59
10.5.1 COMPANY OVERVIEW 59
10.5.2 FINANCIAL OVERVIEW 59
10.5.3 PRODUCTS OFFERED 59
10.5.4 KEY DEVELOPMENTS 59
10.5.5 KEY STRATEGIES 60
10.6 TILRAY BRANDS, INC 61
10.6.1 COMPANY OVERVIEW 61
10.6.2 FINANCIAL OVERVIEW 62
10.6.3 PRODUCTS OFFERED 62
10.6.4 KEY DEVELOPMENTS 63
10.6.5 SWOT ANALYSIS 63
10.6.6 KEY STRATEGIES 64
10.7 CANN 65
10.7.1 COMPANY OVERVIEW 65
10.7.2 FINANCIAL OVERVIEW 65
10.7.3 PRODUCTS OFFERED 65
10.7.4 KEY DEVELOPMENTS 66
10.7.5 KEY STRATEGIES 66
10.8 CENTR BRANDS CORP 67
10.8.1 COMPANY OVERVIEW 67
10.8.2 FINANCIAL OVERVIEW 67
10.8.3 PRODUCTS OFFERED 67
10.8.4 KEY DEVELOPMENTS 67
10.8.5 KEY STRATEGIES 67
10.9 DAYTRIP 68
10.9.1 COMPANY OVERVIEW 68
10.9.2 FINANCIAL OVERVIEW 68
10.9.3 PRODUCTS OFFERED 68
10.9.4 KEY DEVELOPMENTS 69
10.9.5 KEY STRATEGIES 69
10.10 AMERICAN PREMIUM WATER CORP 70
10.10.1 COMPANY OVERVIEW 70
10.10.2 FINANCIAL OVERVIEW 70
10.10.3 PRODUCTS OFFERED 70
10.10.4 KEY DEVELOPMENTS 70
10.10.5 KEY STRATEGIES 70
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LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS 22
TABLE 2 USA CBD-INFUSED BEVERAGES MARKET, BY TYPE, 2020 - 2030 (USD MILLION) 37
TABLE 3 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE, 2020 - 2030 (USD MILLION) 39
TABLE 4 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 41
TABLE 5 ALKALINE WATER COMPANY INC: PRODUCTS OFFERED 47
TABLE 6 ALKALINE WATER COMPANY INC: KEY DEVELOPMENTS 47
TABLE 7 CANOPY GROWTH CORPORATION: PRODUCTS OFFERED 50
TABLE 8 CANOPY GROWTH CORPORATION: KEY DEVELOPMENTS 51
TABLE 9 HIENEKEN NV: PRODUCTS OFFERED 54
TABLE 10 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 57
TABLE 11 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 57
TABLE 12 AURORA CANNABIS: PRODUCTS OFFERED 59
TABLE 13 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 59
TABLE 14 TILRAY BRANDS: PRODUCTS OFFERED 62
TABLE 15 TILRAY BRANDS: KEY DEVELOPMENTS 63
TABLE 16 CANN: PRODUCTS OFFERED 65
TABLE 17 CANN: KEY DEVELOPMENTS 66
TABLE 18 CENTR BRANDS CORP: PRODUCTS OFFERED 67
TABLE 19 DAYTRIP: PRODUCTS OFFERED 68
TABLE 20 AMERICAN PREMIUM WATER CORP: PRODUCTS OFFERED 70
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LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 11
FIGURE 2 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY PRODUCT TYPE (2022) 12
FIGURE 3 USA CBD-INFUSED BEVERAGES, BY PRODUCT, 2020 - 2030 (USD MILLION) 12
FIGURE 4 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY CBD (2022) 13
FIGURE 5 USA CBD-INFUSED BEVERAGES, BY CBD, 2020 - 2030 (USD MILLION) 13
FIGURE 6 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY DISTRIBUTION CHANNEL, 2022 14
FIGURE 7 USA CBD-INFUSED BEVERAGES, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 14
FIGURE 8 USA CBD-INFUSED BEVERAGES MARKET: MARKET STRUCTURE 16
FIGURE 9 RESEARCH PROCESS OF MRFR 17
FIGURE 10 DRO ANALYSIS OF USA CBD-INFUSED BEVERAGES MARKET 23
FIGURE 11 DRIVERS IMPACT ANALYSIS: CBD-INFUSED BEVERAGES MARKET 26
FIGURE 12 RESTRAINT IMPACT ANALYSIS: CBD-INFUSED BEVERAGES MARKET 27
FIGURE 13 SUPPLY / VALUE CHAIN: USA CBD-INFUSED BEVERAGES MARKET 31
FIGURE 14 PORTER'S FIVE FORCES ANALYSIS OF THE USA CBD-INFUSED BEVERAGES MARKET 33
FIGURE 15 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT, 2020 - 2030 (USD MILLION) 36
FIGURE 16 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE, 2020 - 2030 (USD MILLION) 39
FIGURE 17 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 41
FIGURE 18 BENCHMARKING OF MAJOR COMPETITORS 45
FIGURE 19 ALKALINE WATER COMPANY INC: FINANCIAL OVERVIEW SNAPSHOT 46
FIGURE 20 ALKALINE WATER COMPANY.: SWOT ANALYSIS 48
FIGURE 21 CANOPY GROWTH CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 50
FIGURE 22 CANOPY GROWTH CORPORATION.: SWOT ANALYSIS 51
FIGURE 23 HIENEKEN NV: FINANCIAL OVERVIEW SNAPSHOT 53
FIGURE 24 HIENEKEN NV: SWOT ANALYSIS 54
FIGURE 25 MOLSON COORS BEVERAGE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 56
FIGURE 26 MOLSON COORS BEVERAGE COMPANY: SWOT ANALYSIS 58
FIGURE 27 TILRAY BRANDS: FINANCIAL OVERVIEW SNAPSHOT 62
FIGURE 28 TILRAY BRANDS: SWOT ANALYSIS 63
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