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Report
US Ayurveda Market Research Report Forecast to 2030
Market Report I 2023-10-04 I 65 Pages I Market Research Future
US Ayurveda Market Research Report Forecast to 2030
Market Overview
The growth of the ayurveda market is attributed to the increasing awareness associated with ayurveda through initiatives taken by ayurveda and yoga centers in the US and Indian ayurveda players who aim to expand in the US market. However, the lack of awareness relating to ayurveda is expected to hamper market growth.
Ayurveda is a natural system of medicine with historical roots in India. The treatment options in ayurveda can include herbal medicines, acupuncture, yoga, massage therapy and dietary changes. It is considered as one of the world's oldest healing systems. Most of the raw materials used in ayurveda arise from plant origin, parts like leaves, barks, herbs, and seeds.
The growing awareness through ayurveda and yoga centers and institutes, as well as the tie-up of ayurveda market players with a renowned US e-commerce website and the launch of a storefronts, are the factors that are driving the growth of the US ayurveda market. However, a lack of awareness associated with ayurveda is restraining the US market's growth. Nonetheless, it is anticipated that obtaining a US patent and investing in digitization and e-commerce websites will likely create lucrative opportunities in the coming years.
Market Segmentation
Based on products, the market has been segmented into ayurvedic personal care products, ayurvedic medicine, and ayurvedic nutraceuticals & dietary supplements.
Based on application, the market has been segmented into personal care and healthcare. The personal care segment is segmented into hair care, oral care, skincare, and cosmetics.
Based on the distribution channel, the market has been segmented into an offline channel and an online channel. The online segment is further segmented into e-commerce websites, online stores, and others.
Regional Analysis
From the last decade, the South American ayurveda market has been expanding steadily. There is a significant movement in South America to introduce ayurveda. Brazil, Colombia, Cuba, and Nicaragua are among the major countries contributing to the growth of the South American ayurveda market. Furthermore, the International Maharishi AyurVeda Foundation, Prema Ayurveda Health Foundation, Argentine Medical Association, and Brazilian School of Ayurveda are signing a memorandum of understanding with Indian ayurvedic association to raise awareness about ayurveda in the region.
Major Players
Dabur Ltd (India), Patanjali Ayurveda (India), Banyan Botanicals (US), Kottakkal Arya Vaidya Sala (India), and Amrutanjan Health Care Limited (India), Vicco Laboratories (India), Ayush Herbs, Inc (US), Vadik Herbs (US), Planetary Herbals (US), Baidyanath Ayurveda (India), and others.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
1.1 OVERVIEW 10
2 MARKET INTRODUCTION 11
2.1 DEFINITION 11
2.2 SCOPE OF THE STUDY 11
2.3 RESEARCH OBJECTIVE 11
2.4 MARKET STRUCTURE 12
2.5 ASSUMPTIONS & LIMITATIONS 12
3 RESEARCH METHODOLOGY 13
3.1 DATA MINING 13
3.2 SECONDARY RESEARCH 14
3.3 PRIMARY RESEARCH 15
3.4 BREAKDOWN OF PRIMARY RESPONDENTS 16
3.5 FORECASTING TECHNIQUES 16
3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION 18
3.6.1 BOTTOM-UP APPROACH 19
3.6.2 TOP-DOWN APPROACH 19
3.7 DATA TRIANGULATION 20
3.8 VALIDATION 20
4 MARKET DYNAMICS 21
4.1 OVERVIEW 21
4.2 DRIVERS 22
4.2.1 GROWING AWARENESS THROUGH AYURVEDA & YOGA CENTERS AND INSTITUTES 22
4.2.2 TIE-UP OF AYURVEDA MARKET PLAYERS AND US E-COMMERCE PLAYERS 22
4.3 RESTRAINTS 23
4.3.1 LACK OF AWARENESS ASSOCIATED WITH AYURVEDA 23
4.4 OPPORTUNITIES 23
4.4.1 OBTAINING A US PATENT AND INVESTING IN DIGITIZATION AND E-COMMERCE WEBSITES 23
5 MARKET FACTOR ANALYSIS 24
5.1 VALUE CHAIN ANALYSIS 24
5.1.1 R&D 25
5.1.2 MANUFACTURING 25
5.1.3 DISTRIBUTION & SALES 25
5.1.4 POST-SALES MONITORING 25
5.2 PORTER'S FIVE FORCES MODEL 26
5.2.1 THREAT OF NEW ENTRANTS 26
5.2.2 BARGAINING POWER OF SUPPLIERS 27
5.2.3 THREAT OF SUBSTITUTES 27
5.2.4 BARGAINING POWER OF BUYERS 27
5.2.5 INTENSITY OF RIVALRY 27
5.3 IMPACT OF COVID-19 ON THE US AYURVEDA MARKET 28
5.3.1 IMPACT ON SUPPLY CHAIN 28
5.3.2 IMPACT ON PRODUCTION 28
5.3.3 IMPACT ON MARKET PLAYERS 28
6 US AYURVEDA MARKET, BY PRODUCT 29
6.1 OVERVIEW 29
7 US AYURVEDA MARKET, BY APPLICATION 31
7.1 OVERVIEW 31
8 US AYURVEDA MARKET, BY DISTRIBUTION CHANNEL 34
8.1 OVERVIEW 34
9 LATIN AMERICA AYURVEDA MARKET 36
9.1 OVERVIEW 36
10 COMPETITIVE LANDSCAPE 37
10.1 OVERVIEW 37
10.2 COMPETITIVE BENCHMARKING 38
10.3 MAJOR PLAYERS SALES ANALYSIS 39
11 COMPANY PROFILES 40
11.1 VICCO LABORATORIES 40
11.1.1 COMPANY OVERVIEW 40
11.1.2 FINANCIAL ANALYSIS 40
11.1.3 PRODUCTS OFFERED 40
11.1.4 KEY DEVELOPMENTS 41
11.1.5 KEY STRATEGIES 41
11.2 BAIDYANATH AYURVEDA 42
11.2.1 COMPANY OVERVIEW 42
11.2.2 FINANCIAL OVERVIEW 42
11.2.3 PRODUCTS OFFERED 42
11.2.4 KEY DEVELOPMENTS 43
11.2.5 KEY STRATEGIES 43
11.3 VADIK HERBS 44
11.3.1 COMPANY OVERVIEW 44
11.3.2 FINANCIAL OVERVIEW 44
11.3.3 PRODUCTS OFFERED 44
11.3.4 KEY DEVELOPMENTS 44
11.3.5 SWOT ANALYSIS 45
11.3.6 KEY STRATEGIES 45
11.4 PLANETARY HERBALS 46
11.4.1 COMPANY OVERVIEW 46
11.4.2 FINANCIAL OVERVIEW 46
11.4.3 PRODUCTS OFFERED 46
11.4.4 KEY DEVELOPMENTS 47
11.4.5 KEY STRATEGIES 47
11.5 BANYAN BOTANICALS 48
11.5.1 COMPANY OVERVIEW 48
11.5.2 FINANCIAL OVERVIEW 48
11.5.3 PRODUCTS OFFERED 48
11.5.4 KEY DEVELOPMENTS 49
11.5.5 SWOT ANALYSIS 50
11.5.6 KEY STRATEGIES 50
11.6 AYUSH HERBS, INC 51
11.6.1 COMPANY OVERVIEW 51
11.6.2 FINANCIAL OVERVIEW 51
11.6.3 PRODUCTS OFFERED 51
11.6.4 KEY DEVELOPMENTS 51
11.6.5 KEY STRATEGIES 51
11.7 DABUR LTD 52
11.7.1 COMPANY OVERVIEW 52
11.7.2 FINANCIAL OVERVIEW 53
11.7.3 PRODUCTS OFFERED 53
11.7.4 KEY DEVELOPMENTS 54
11.7.5 SWOT ANALYSIS 55
11.7.6 KEY STRATEGIES 55
11.8 KOTTASKKAL ARYA VAIDYA SALA 56
11.8.1 COMPANY OVERVIEW 56
11.8.2 FINANCIAL OVERVIEW 56
11.8.3 PRODUCTS OFFERED 56
11.8.4 KEY DEVELOPMENTS 56
11.8.5 SWOT ANALYSIS 57
11.8.6 KEY STRATEGIES 57
11.9 PATANJALI AYURVED 58
11.9.1 COMPANY OVERVIEW 58
11.9.2 FINANCIAL OVERVIEW 58
11.9.3 PRODUCTS OFFERED 59
11.9.4 KEY DEVELOPMENTS 59
11.9.5 SWOT ANALYSIS 60
11.9.6 KEY STRATEGIES 60
11.10 AMRUTANJAN HEALTH CARE LIMITED 61
11.10.1 COMPANY OVERVIEWS 61
11.10.2 FINANCIAL OVERVIEW 61
11.10.3 PRODUCTS OFFERED 62
11.10.4 KEY DEVELOPMENTS 62
11.10.5 SWOT ANALYSIS 63
11.10.6 KEY STRATEGIES 63
12 APPENDIX 64
12.1 REFERENCES 64
12.2 RELATED REPORTS 64
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LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 12
TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 15
TABLE 3 US: AYURVEDA MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 30
TABLE 4 US: AYURVEDA MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 32
TABLE 5 US: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 32
TABLE 6 US: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 33
TABLE 7 US: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 35
TABLE 8 US: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2018-2030 (USD MILLION) 35
TABLE 9 LATIN AMERICA: AYURVEDA MARKET, 2018-2030 (USD MILLION) 36
TABLE 10 MAJOR MANUFACTURERS IN AYURVEDA MARKET 37
TABLE 11 VICCO LABORATORIES: PRODUCTS OFFERED 40
TABLE 12 BAIDYANATH AYURVED: PRODUCTS OFFERED 42
TABLE 13 VADIK HERBS: PRODUCTS OFFERED 44
TABLE 14 PLANETARY HERBALS: PRODUCTS OFFERED 46
TABLE 15 BANYAN BOTANICALS: PRODUCTS OFFERED 48
TABLE 16 AYUSH HERBS, INC: PRODUCTS OFFERED 51
TABLE 17 DABUR LTD: PRODUCTS OFFERED 53
TABLE 18 KOTTAKKAL ARYA VAIDYA SALA: PRODUCTS OFFERED 56
TABLE 19 PATANJALI AYURVED: PRODUCTS OFFERED 59
TABLE 20 AMRUTANJAN HEALTH CARE LIMITED: PRODUCTS OFFERED 62
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LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 10
FIGURE 2 US AYURVEDA MARKET 12
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 18
FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE US AYURVEDA MARKET 21
FIGURE 5 DRIVER IMPACT ANALYSIS 22
FIGURE 6 RESTRAINT IMPACT ANALYSIS 23
FIGURE 7 VALUE CHAIN ANALYSIS: US AYURVEDA MARKET 24
FIGURE 8 PORTER'S FIVE FORCES ANALYSIS: US AYURVEDA MARKET 26
FIGURE 9 US: AYURVEDA MARKET, BY PRODUCT, 2021-2030 (USD MILLION) 29
FIGURE 10 US: AYURVEDA MARKET SHARE (%), BY PRODUCT, 2021 30
FIGURE 11 US AYURVEDA MARKET, BY APPLICATION, 2021 & 2030 (USD MILLION) 31
FIGURE 12 US: AYURVEDA MARKET SHARE (%), BY APPLICATION, 2021 32
FIGURE 13 US AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2021 & 2030 (USD MILLION) 34
FIGURE 14 US: AYURVEDA MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2021 35
FIGURE 15 BENCHMARKING OF MAJOR COMPETITORS 38
FIGURE 16 MAJOR PLAYERS SALES, 2021 (USD MILLION) 39
FIGURE 17 VADIK HERBS: SWOT ANALYSIS 45
FIGURE 18 BANYAN BOTANICALS: SWOT ANALYSIS 50
FIGURE 19 DABUR LTD: FINANCIAL OVERVIEW SNAPSHOT 53
FIGURE 20 DABUR LTD: SWOT ANALYSIS 55
FIGURE 21 KOTTAKKAL ARYA VAIDYA SALA: SWOT ANALYSIS 57
FIGURE 22 PATANJALI AYURVED: FINANCIAL OVERVIEW SNAPSHOT 58
FIGURE 23 PATANJALI AYURVED: SWOT ANALYSIS 60
FIGURE 24 AMRUTANJAN HEALTH CARE LIMITED: FINANCIAL OVERVIEW SNAPSHOT 61
FIGURE 25 AMRUTANJAN HEALTHCARE LIMITED: SWOT ANALYSIS 63
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