Report

The United States Sun Care Market is a mature and highly competitive industry, driven by consumer demand for products that protect against sun damage and the harmful effects of UV radiation. In 2022, the market's valuation stood at USD 2.46 billion, which is anticipated to grow to USD 3.79 billion by 2030. It is projected to witness a CAGR of 5.54% during the forecast period 2023-2030. The major factors driving the growth of the sun care market in the United States include increasing awareness of the harmful effects of UV radiation on skin, rising incidence of skin cancer, and a growing trend of using multifunctional sun care products. The market is segmented into product types such as sun protection, after-sun, and tanning products. Sun protection products hold the largest market share and are expected to continue to dominate the market due to increasing awareness about skin damage caused by UV radiation.
One of the key growth drivers in the United States market is the increasing adoption of active ingredients previously used in high-end facial care products. Sunscreen manufacturers are now utilizing these formulations as they enhance the endurance of skin cells against UV rays and strengthen the skin's self-defense mechanism.
The organic sun care market is also expected to experience growth due to the rising awareness of personal health and the avoidance of synthetic chemicals. Moreover, the improved standard of living and the increasing disposable income of the middle-class working population in the United States are expected to drive the growth of the sun care market during the forecast period.
Big companies are taking initiatives to enhance the quality as well as the availability of sun care products in the market. For instance , in February 2022, Beiersdorf established an innovation center in the United States, aiming to accelerate local innovation and position itself as the leading center of excellence for therapeutic OTC and sun care products.
Increasing Awareness of the Harmful Effects of UV Radiation
Increasing awareness of the harmful effects of UV radiation is one of the major drivers for the United States Sun Care Market. UV radiation from the sun can cause various skin problems, including sunburn, premature aging, and an increased risk of skin cancer. According to the United States Environmental Protection Agency, Melanoma, the most severe type of skin cancer, has become increasingly prevalent among adolescents and young adults aged 15-29. Although melanoma comprises only about three percent of skin cancer cases, it is responsible for over 75% of skin cancer-related deaths. As people become more aware of these risks, they are taking measures to protect their skin from the harmful effects of the sun. This awareness is driving the demand for sun care products, which offer protection from UV radiation. Many people are now using sunscreen daily, not just when they are at the beach or pool.
Rise in Trend of Outdoor Recreational Activities
Over recent years, there has been a notable surge in sports engagement, particularly in outdoor activities. Citing information from the Outdoor Industry Association , in 2021, a record-breaking number of Americans, 164.2 million or 54% of those aged six years and above, participated in outdoor recreation at least once. This figure represented a 2.2% increase in the outdoor recreation participant base compared to previous years. Remarkably, seniors aged 65 years and older experienced the most rapid growth, with a 16.9% increase since the onset of the pandemic. The preference for sun care products among consumers while engaging in outdoor activities, particularly on beaches, can be attributed to their light-coloured skin and reduced melanin production. As a result, the rise in sun care product sales can be attributed to the growing engagement of individuals in outdoor recreational activities. Such people look for sunscreens on the go considering which companies are initiating in making innovative sunscreens. For instance, in February 2023, Larkly, a US-based company, introduced a groundbreaking mineral-based powder sunscreen, aiming to enhance accessibility and provide consumers with improved protection against sun damage.
Surge in Demand for Multifunctional Sun Care Products
The growing trend of using multifunctional sun care products is another major driver for the United States Sun Care Market. This trend is being driven by changing consumer preferences and the growing popularity of beauty and wellness trends. Consumers are now more concerned about the overall health and appearance of their skin, and they are looking for products that can help them achieve multiple benefits. For example, many sunscreens now include moisturizers or anti-aging ingredients such as antioxidants, while others provide tinted coverage for a more natural look. As a result, the demand for multifunctional sun care products will likely continue to grow, making it a key driver for the United States Sun Care Market.
For instance, in December 2022, the Daily Dose Bioretinol + Mineral SPF 40, a first-of-its-kind mineral sunscreen and bioretinol fluid, was introduced by the American sunscreen brand Supergoop! to provide its consumers with a multifunctional sun care product, that not only provides protection against the sun but also effectively addresses visible fine lines and wrinkles without causing irritation.
Impact of COVID-19
The COVID-19 pandemic has had a mixed impact on the United States Sun Care Market. On one hand, the pandemic has led to a decrease in outdoor activities, such as travel, sports, and other recreational activities, which has reduced the demand for sun care products. This has been particularly true during the early stages of the pandemic when lockdowns and restrictions were in place. On the other hand, the pandemic has led to a significant increase in the use of sun care products among those who have been spending more time outdoors. With many people staying close to home, there has been a surge in outdoor activities such as gardening, hiking, and biking. This has increased demand for sun care products, particularly in the form of lotions, sprays, and sticks. Moreover, the COVID-19 pandemic has led to an increased awareness of the importance of good hygiene, which has led to a greater emphasis on personal care products, including sun care products. Consumers are more concerned about their health and well-being and are taking measures to protect themselves from harmful UV radiation.
Key Players Landscape and Outlook
The United States Sun Care Market is highly competitive and includes a mix of established global players and smaller, regional players. Some of the key players in the market include The Procter & Gamble (P&G) Company, Unilever Plc, Johnson & Johnson Services, Inc. and Groupe Clarins. These players are engaged in intense competition, with each company seeking to capture market share through product innovation, aggressive marketing, and expanding distribution channels.
Companies that can successfully meet the changing needs and preferences of consumers are likely to see continued growth and success in the market. Many foreign brands are also entering the market aiming to tap the majority of the market share. For instance , in May 2022, Eucerin, the skincare brand under Beiersdorf, revealed its plans to venture into the sun protection market in the United States with its new Eucerin Sun line. The sun care line is not only focused on providing sun protection but also features a comprehensive antioxidant complex comprising five active ingredients to promote healthy-looking skin.