Please Wait.....
Report
United States Ready-to-Drink (RTD) Coffee - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
Market Report I 2024-02-17 I 90 Pages I Mordor Intelligence
The United States Ready-to-Drink Coffee Market size is estimated at USD 6.46 billion in 2024, and is expected to reach USD 8.61 billion by 2029, growing at a CAGR of 5.92% during the forecast period (2024-2029).
Owing to Covid-19, the United States government had imposed measures, like social distancing and lockdowns, in place, which have had a huge impact on cafes, micro-roasters, restaurants, and other out-of-home outlets. Therefore, the majority of coffee consumers were purchasing coffee via online delivery channels. A large number of consumers were ordering their coffee online, increasing the consumption of at-home coffee consumption, or were increasingly purchasing ready-to-drink coffee. Owing to the hectic work from home culture during the lockdown the demand for ready-to-drink (RTD) increased rapidly. The millennials account for the largest consumer segment for RTD coffee due to convivence being one of the major factors. The RTD coffee comes in various flavors and variations giving consumers various options to opt as per their taste and preference.
Over the medium term, with increasingly hectic schedules, there has been a constant growth in coffee consumption across the United States. Furthermore, the ready-to-drink (RTD) coffee segment is gaining a deeper foothold at a time when gourmet coffee and convenience are taking the center stage for American consumers and retailers. Therefore, this factor is increasing the demand for ready-to-drink (RTD) coffee around the country.
Ready-to-drink (RTD) coffee appeals to a wide range of consumers, which is contributing to its growth. There has been an increase in cold coffee consumption by Gen X consumers, but the primary consumers are young people. Functional RTD coffee provides an opportunity for brands that can differentiate themselves through health claims. Consumers are looking for coffees that offer a multitude of functional benefits, such as antioxidants, anti-inflammatory, low sugar, added protein, probiotics, as well as low caffeine and high caffeine. Moreover, dairy-free and vegan coffee are also increasingly being launched in the market, so as to deliver on both convenience and healthy on-the-go beverage categories.
US RTD Coffee Market Trends
Growing Health Trends Spotting in RTD Coffee Beverages
Healthy drinking is no more a trend in the United States but has become important in consumers' life to consume healthy food and drink items. Various types of RTD coffee are introduced in the market to serve the vast consumer base spread across the country. Marked by health concerns, consumers are increasingly growing aware of the available functional drinks, thus, driving the market for RTD coffee in the hot segment. With respect to growing trends of functional drinks, consumers are purposely wanting to purchase RTD coffees that claim to provide health benefits. Henceforth, the leading companies are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, in their RTD coffee products. For instance, in August 2021, Functional beverage brand REBBL launched REBBL Stacked Coffee which is a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The beverages combine caffeine with green tea's nootropic L-Theanine and are made with oat milk, reishi mushrooms, Lion's Mane mushrooms, and MCTs. The RTD coffee market addresses the requirements of the consumers by enhancing taste with the addition of healthy nutrients in the final product.
Supermarket/Hypermarket holds Major Share
The supermarkets/hypermarkets segment of the market studied held the largest market share indicating consumer preference for purchasing coffee products. Owing to high consumer demand, major supermarkets are expanding the range of ready-to-drink coffee products, representing the diversity of the products. Consequently, they are forming an international aisle of RTD coffee for specific consumer groups, such as organic, vegan, and kosher. For example, FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, migrated from check-out counters populated by other energy shot brands into the coffee aisles of 3,700 Walmart stores. The growth observed in the supermarket's segment was led by its appeal among the baby boomers seeking safe exploration of various ethnic foods. Also, supermarkets act as a point of sale for younger consumers too, who show more interest in premium coffee offerings. Selling the products through supermarkets signifies the transaction-building strategy of the seller, as consumers increasingly engage in impulse purchases in supermarkets. For instance, Walmart, one of the leading supermarket chains, has been aggregating the RTD coffee products offered by numerous global and private-label brands, such as Maxwell, Rise Brewing Co., Starbucks, Califia Farms, and High Brew.Leading supermarkets and hypermarkets that sell RTD coffee are Walmart Inc., Target Corp., Costco Wholesale Corp., etc., among othe
US RTD Coffee Industry Overview
The United States ready-to-drink (RTD) coffee market is highly competitive, with the presence of major global and various regional players. The major players in the market are Starbucks Corporation, Danone, Califia Farms, LLC among others. The major global players have a good geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The major players are also involved in competitive advertising, through various promotional channels. The most prominent strategy followed by the companies is product innovation. As COVID lockdowns and health-conscious habits have affected the market, most of the companies have strengthened their natural ingredient-containing products and variants.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Packaging
5.1.1 Bottles
5.1.2 Cans
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail Stores
5.2.5 Other Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Coca-Cola Beverages Plc
6.3.2 Nitro Beverage Co.
6.3.3 JAB Holding Company
6.3.4 Starbucks Corporation
6.3.5 Califia Farms, LLC
6.3.6 La Colombe Coffee Roasters
6.3.7 Danone S.A.
6.3.8 HIGH BREW COFFEE, Inc
6.3.9 Cold Brewtus Coffee Roasters, Inc.
6.3.10 Nestle SA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security