United States Microwave Oven Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)
Market Report I 2025-06-06 I 125 Pages I EMR Inc.
The United States microwave oven market size reached approximately USD 2.07 Billion in 2024. The market is projected to grow at a CAGR of 3.60% between 2025 and 2034, reaching a value of around USD 2.95 Billion by 2034.
A microwave oven is a household appliance that is used to prepare food. Its magnetron (an electron tube) produces non-ionising electromagnetic rays that get reflected within the interior of the oven and cause the water molecules within the food to shake, which causes it to heat up and get cooked. It is an energy-efficient process which does not compromise the nutritional value of the food and reduces cooking time. As per the US Bureau of Statistics, more than 90% of households in the US owned microwave ovens as early as 1997.
Growth in the number of nuclear families in the USA is one of the key factors aiding the United States microwave oven market growth. As consumer electronics companies continue to expand their product portfolio and introduce innovative microwave ovens with multi-purpose functionalities, the market is expected to grow favourably in the forecast period.
Key Trends and Developments
The development of multi-purpose microwave ovens; smart connectivity options offered by microwave ovens; integration of AI in microwave ovens; and rising focus on sustainability are the major trends impacting the United States microwave oven market growth
United States Microwave Oven Market Trends
Approximately 70% of the entire US population relies on smart speaker devices like Amazon Echo. Reportedly, in 2024, nearly 70 million households in the US actively use smart home devices, a 10.2% increase from the previous year. To capitalise on these trends, key players are launching microwave ovens that can be controlled by smart speakers and seamlessly integrate with smart home setups.
The integration of advanced technological features into microwaves is also expected to enhance their adoption in commercial and residential settings. Smart ovens are designed to measure the optimum cooking time for food and their AI algorithms send custom alerts to users to ensure food does not get burnt.
They connect seamlessly across devices and applications and ensure food gets cooked properly and safely. Advancements in technology are expected to aid the United States microwave oven market growth in the coming years.
Market Segmentation
"United States Microwave Oven Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Convection
- Grill
- Solo
Market Breakup by Structure
- Built-in
- Countertop
Market Breakup by Distribution Channel
- Multi Brand Stores
- Exclusive Stores
- E-Commerce
- Others
Market Breakup by End Use
- Residential
- Commercial
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
The e-commerce sector is expected to dominate the United States microwave oven market share over the forecast period
With rising accessibility of the internet and rising smartphone penetration, American consumers are increasingly using online channels for purchasing consumer electronic items like microwaves. E-commerce channels provide free product delivery to consumers and provide budget-friendly options for their purchases. They also enable consumers to make a smart and informed choice about their product by checking customer reviews and brand information.
Multi-brand stores and exclusive stores are also expected to witness a steady influx of customers in the forecast period as people seeking attractive discount coupons and professional advice on product purchase visit these retail stores.
Residential use of microwave ovens is expected to register significant growth in the coming years
The rising use of microwave ovens for residential purposes is expected to aid the United States microwave oven market growth in the coming years. This can be attributed to the growing consumption of high amounts of packaged for dinner and breakfast, driven by the increase in busier lifestyles of the working population. The use of microwaves by small size families is expected to rise in the United States as they reduce cooking time and deliver healthy meals for all family members easily.
Commercial use of microwaves is also expected to witness steady as consumption of pizza and other fast foods remains robust over the forecast period. Enhanced safety, consistency, and speed of microwave ovens are also boosting their usage in commercial settings.
Competitive Landscape
Major players in the United States microwave oven market are collaborating to manufacture innovative microwave ovens that cater to evolving consumer demands
Other players in the United States microwave oven market include Robert Bosch GmbH, LG Electronics Inc., Samsung Electronics Co Ltd, Electrolux AB, Toshiba Corp., and Midea Group Co. Ltd., among others.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 North America Microwave Oven Market Overview
5.1 Key Industry Highlights
5.2 North America Microwave Oven Historical Market (2018-2024)
5.3 North America Microwave Oven Market Forecast (2025-2034)
5.4 North America Microwave Oven Market Share by Country
5.4.1 United States
5.4.2 Canada
6 United States Microwave Oven Market Overview
6.1 Key Industry Highlights
6.2 United States Microwave Oven Historical Market (2018-2024)
6.3 United States Microwave Oven Market Forecast (2025-2034)
7 United States Microwave Oven Market by Type
7.1 Convection
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Grill
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Solo
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 United States Microwave Oven Market by Structure
8.1 Built-in
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Countertop
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 United States Microwave Oven Market by Distribution Channel
9.1 Multi Brand Stores
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Exclusive Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 E-Commerce
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 United States Microwave Oven Market by End Use
10.1 Residential
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Commercial
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
11 United States Microwave Oven Market by Region
11.1 New England
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Mideast
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Great Lakes
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Plains
11.4.1 Historical Trend (2018-2024)
11.4.2 Forecast Trend (2025-2034)
11.5 Southeast
11.5.1 Historical Trend (2018-2024)
11.5.2 Forecast Trend (2025-2034)
11.6 Southwest
11.6.1 Historical Trend (2018-2024)
11.6.2 Forecast Trend (2025-2034)
11.7 Rocky Mountain
11.7.1 Historical Trend (2018-2024)
11.7.2 Forecast Trend (2025-2034)
11.8 Far West
11.8.1 Historical Trend (2018-2024)
11.8.2 Forecast Trend (2025-2034)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter's Five Forces Analysis
12.2.1 Supplier's Power
12.2.2 Buyer's Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Trade Data Analysis (HS Code - 85165)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Price Analysis
15 Competitive Landscape
15.1 Supplier Selection
15.2 Key Global Players
15.3 Key Regional Players
15.4 Key Player Strategies
15.5 Company Profiles
15.5.1 Panasonic Holdings Corporation
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.2 Robert Bosch GmbH
15.5.2.1 Company Overview
15.5.2.2 Product Portfolio
15.5.2.3 Demographic Reach and Achievements
15.5.2.4 Certifications
15.5.3 Haier Group Corporation
15.5.3.1 Company Overview
15.5.3.2 Product Portfolio
15.5.3.3 Demographic Reach and Achievements
15.5.3.4 Certifications
15.5.4 LG Electronics Inc.
15.5.4.1 Company Overview
15.5.4.2 Product Portfolio
15.5.4.3 Demographic Reach and Achievements
15.5.4.4 Certifications
15.5.5 Samsung Electronics Co Ltd
15.5.5.1 Company Overview
15.5.5.2 Product Portfolio
15.5.5.3 Demographic Reach and Achievements
15.5.5.4 Certifications
15.5.6 Whirlpool Corporation
15.5.6.1 Company Overview
15.5.6.2 Product Portfolio
15.5.6.3 Demographic Reach and Achievements
15.5.6.4 Certifications
15.5.7 Electrolux AB
15.5.7.1 Company Overview
15.5.7.2 Product Portfolio
15.5.7.3 Demographic Reach and Achievements
15.5.7.4 Certifications
15.5.8 Sharp Corp.
15.5.8.1 Company Overview
15.5.8.2 Product Portfolio
15.5.8.3 Demographic Reach and Achievements
15.5.8.4 Certifications
15.5.9 Toshiba Corp.
15.5.9.1 Company Overview
15.5.9.2 Product Portfolio
15.5.9.3 Demographic Reach and Achievements
15.5.9.4 Certifications
15.5.10 Midea Group Co. Ltd.
15.5.10.1 Company Overview
15.5.10.2 Product Portfolio
15.5.10.3 Demographic Reach and Achievements
15.5.10.4 Certifications
15.5.11 Others
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