Please Wait.....
Report
United States Microgreens - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
Market Report I 2024-02-17 I 120 Pages I Mordor Intelligence
The United States Microgreens Market size is estimated at USD 1.74 billion in 2024, and is expected to reach USD 2.86 billion by 2029, growing at a CAGR of 10.60% during the forecast period (2024-2029).
Key Highlights
-The growing health consciousness among American consumers has led people to consume a diet full of nutrients, leading to the adoption of indoor farming practices. The cultivation of microgreens has become an integral part of indoor farming as consumers prefer to have them in their daily diet due to their nutrient-dense profile. As more consumer insights develop toward fresh-from-farm-to-table, the availability of freshly harvested microgreens across retail outlets is expected to increase in the country.
-Along with this, the increased application also drives the market for microgreens in the country. The tender leafy greens, which are in a pleasing palette of colors, textures, and flavors, have favored its applications in restaurants. Microgreens are gaining popularity as a new culinary ingredient for chefs and are used to enhance salads or as edible garnishes to embellish a wide variety of other dishes.
-Moreover, introducing new technologies in indoor farming practices is also driving the growth of microgreens in the country-the decreased arable land, reduced soil fertility, etc., catering to the improved technologies. With the use of technology like hydroponics and other indoor farming, the production of microgreens is increasing. For instance, according to FAO, lettuce production in the United States accounted for 4.1 million metric tons, which rose to 4.4 million in 2020. The improved technologies cater to this increase in the production of microgreens. Therefore, the rise in health consciousness among the people and the wide application coupled with enhanced technologies are catering to the market's growth in the forecast period.
USA Microgreens Market Trends
Increased Investments in Vertical Farming Domain
Vertical farming in the United States is bringing farms into cities and towns. Farms with locations in important new agricultural capitals, such as Chicago, Baltimore, and New York City, are being built. This puts them in the public eye to understand how they perform through increased exposure. Businesses are turning to vertical farming as an opportunity to gain higher profits, and most companies receive generous investors' support.
Walmart, the world's largest retailer, is pushing vertical integration of its supply chains by investing in vertical agriculture. Walmart's entry into farming has substantially impacted the US Market. Walmart, which employs two million people, recently purchased a stake in Plenty Unlimited, a US vertical farming firm, as part of a USD 400 million fundraising round. It acquired a position on Plenty's board of directors. Walmart aims to provide fresher and higher quality vegetables and greens from vertical agriculture to their customers year around.
There is a growing concept that companies lend out small portions of microgreen indoor farming to consumers on their farms. People can select a part of the greenhouse to cultivate their microgreens. Such a concept is highly prevalent in the United States. The companies such as Babylon and FarmOne are providing such services widely across the States.
Therefore, initiatives like these will help the market's progress in the years to come.Consumers in the country are more focused on growing leafy greens and microgreens than any other vegetables. Thus, the growing adoption of protected cultivation has led the market to develop moderately.
Higher Profitability and Consumer Preference Towards Microgreens
Microgreens are grown mainly in vertical farming methods in the country. Vertical microgreen farming is profitable for farmers because it allows them to grow more crops in smaller areas, which returns great yields. It also allows to produce of year-round crops with controlled climatic conditions. This increase in efficiency caters the farmers to sell their microgreens for a higher price, making vertical microgreen farming a more lucrative business venture. For instance, the profit margins acquired by different microgreens like leafy greens, microgreens, flowers, and tomatoes are 40%, 40%, 30%, and 10% respectively, according to Agrilyst. This increase in the efficiency of the microgreens business will help the growth of the market.
Additionally, microgreens are available in many stores which is attracting customers to buy the product. As they contribute to health benefits it is mainly gaining popularity among health-conscious customers. Furthermore, in the United States, many stores are offering "Certified Naturally Grown" microgreen seeds. This is increasing the availability of microgreens and of which consumers are raising their purchasing of them.
Moreover, the microgreens are used as a fresh flavor ingredient in serving upscale cuisines. They have become one of the solid ingredients in the finest restaurants. According to the National Restaurant Association, microgreens are likely to influence diners' produce shopping habits in the future, with microgreens being treated as a culinary trend across the country's cuisines. Nearly 51% of the chefs predict that microgreens are a raging trend in eateries. The ongoing culinary trend for microgreen preference across the US cuisines, together with the increasing supply to the hoteling segment, is likely to enhance microgreen sales in the years to come. Therefore, the profits acquired by the business along with the increased demand among customers is catering to the market growth in the coming years.
USA Microgreens Industry Overview
The US Microgreens Market is fragmented. Some players like Farmbox Greens LLC, Metro Microgreens, Fresh Origins, Florida Microgreens, The Chef's Garden Inc., and Aerofarms LLC are prominent market players. These major players are investing in new products and improvisation of products, expansions, and acquisitions for business expansions. Another central investment area is the focus on R&D to launch new products at lower prices.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Broccoli
5.1.2 Lettuce and Chicory
5.1.3 Basil
5.1.4 Fennel
5.1.5 Carrots
5.1.6 Radish
5.1.7 Amaranth
5.1.8 Arugula
5.1.9 Beets
5.1.10 Mustard
5.1.11 Kale
5.1.12 Cress and Chard
5.2 Sales Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Restaurants
5.2.3 Other Channels
5.3 Farming
5.3.1 Indoor Farming
5.3.2 Vertical Farming
5.3.3 Commercial Greenhouses
5.3.4 Other Farming Techniques
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Fresh Origins
6.3.2 Florida Microgreens
6.3.3 The Chef's Garden Inc.
6.3.4 AeroFarms LLC
6.3.5 Farmbox Greens LLC
6.3.6 Metro Microgreens
6.3.7 Quantum Microgreens
6.3.8 Arizona Microgreens LLC
6.3.9 Emerald Gardens
6.3.10 Long Island Microgreens LLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security