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Report

United States Laundry Detergent Market Report and Forecast 2023-2028

Market Report I 2023-04-10 I 145 Pages I EMR Inc.

United States Laundry Detergent Market Report and Forecast 2023-2028
Market Outlook
As per the report by Expert Market Research (EMR), the United States laundry detergent market attained a value of USD 11465 million in 2022. Aided by the growing demand for eco-friendly and innovative laundry products, the market is expected to grow at a CAGR of 3.5% between 2023 and 2028 to reach a value of USD 14040.24 million by 2028.
Laundry detergents are cleaning agents used to wash and clean clothes, linens, and other textiles. These detergents are available in various forms, including powder, liquid, and pods or tablets. The primary components of laundry detergents include surfactants, enzymes, builders, and fragrances, which together facilitate effective cleaning and removal of dirt, stains, and odours from fabrics.
The United States laundry detergent market is witnessing significant growth due to the increasing demand for eco-friendly and innovative laundry products. The growing environmental concerns have led to a shift in consumer preferences towards eco-friendly and biodegradable laundry detergents, which have minimal environmental impact. Moreover, the introduction of new and innovative products, such as concentrated detergents, laundry detergent pods, and scent boosters, has attracted a wider consumer base and fuelled the United States laundry detergent market growth.
The increasing focus on sustainability has encouraged manufacturers to invest in research and development to produce eco-friendly laundry detergents. These detergents utilise plant-based ingredients, biodegradable packaging materials, and energy-efficient manufacturing processes, thereby reducing their environmental footprint. This trend has significantly contributed to the expansion of the laundry detergent market in the United States.
Technological advancements in the laundry detergent industry are driving the United States laundry detergent market growth. Innovations in detergent formulations, such as the development of cold-water detergents that are effective at lower temperatures, have led to energy savings and reduced environmental impact. These advancements are contributing to the growing popularity of eco-friendly laundry detergents among environmentally conscious consumers.
Consumer awareness regarding personal hygiene and cleanliness is another key factor driving the market growth. The demand for laundry detergents has surged as individuals prioritise maintaining clean and hygienic clothes, linens, and other textiles, especially during the ongoing COVID-19 pandemic. This heightened demand has positively impacted the growth of the United States laundry detergent market.
Market Segmentation
The market can be divided based on form, type, nature, application, and region.
Market Breakup by Form
- Powder
- Liquid
- Sheets
- Pods
o Biological Pods
o Non-Biological Pods
- Others
Market Breakup by Type
- Green Detergent
- Regular Detergent
Market Breakup by Nature
- Enzymatic
- Non-Enzymatic
Market Breakup by Application
- Household
- Industrial and Institutional
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global biochar companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- S. C. Johnson & Son, Inc.
- The Procter & Gamble Company
- Church & Dwight Co., Inc
- The Clorox Company
- Seventh Generation, Inc.
- USA Detergents Manufacturing Inc.
- Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.

1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 North America Laundry Detergents Historical Market (2018-2022)
8.3 North America Laundry Detergents Market Forecast (2023-2028)
8.4 North America Laundry Detergents Market by Forms
8.4.1 Market Share
8.4.1.1 Powder
8.4.1.2 Liquid
8.4.1.3 Sheets
8.4.1.4 Pods
8.4.1.5 Others
8.5 North America Laundry Detergents Market by Nature
8.5.1 Market Share
8.5.1.1 Enzymatic
8.5.1.2 Non-Enzymatic
8.6 North America Laundry Detergents Market by End Use
8.6.1 Market Share
8.6.1.1 Household
8.6.1.2 Industrial and Institutional
8.7 North America Laundry Detergents Market by Country
8.7.1 Market Share
8.7.1.1 United States
8.7.1.2 Canada
9 United States Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 United States Laundry Detergents Historical Market (2018-2022)
9.3 United States Laundry Detergents Market Forecast (2023-2028)
9.4 United States Laundry Detergents Market by Form
9.4.1 Powder
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Liquid
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.4.3 Sheets
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2022)
9.4.3.3 Forecast Trend (2023-2028)
9.4.4 Pods
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2018-2022)
9.4.4.3 Forecast Trend (2023-2028)
9.4.4.4 Breakup by Type
9.4.4.4.1 Biological Pods
9.4.4.4.2 Non-Biological Pods
9.4.5 Others
9.5 United States Laundry Detergents Market by Type
9.5.1 Green Detergent
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Regular Detergent
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.6 United States Laundry Detergents Market by Nature
9.6.1 Enzymatic
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2022)
9.6.1.3 Forecast Trend (2023-2028)
9.6.2 Non-Enzymatic
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2022)
9.6.2.3 Forecast Trend (2023-2028)
9.7 United States Laundry Detergents Market by Application
9.7.1 Household
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2022)
9.7.1.3 Forecast Trend (2023-2028)
9.7.2 Industrial and Institutional
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2022)
9.7.2.3 Forecast Trend (2023-2028)
9.8 United States Laundry Detergents Market by Region
9.8.1 Market Share
9.8.1.1 New England
9.8.1.2 Mideast
9.8.1.3 Great Lakes
9.8.1.4 Plains
9.8.1.5 Southeast
9.8.1.6 Southwest
9.8.1.7 Rocky Mountain
9.8.1.8 Far West
10 Regional Analysis
10.1 New England
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Mideast
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Great Lakes
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Plains
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Southeast
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
10.6 Southwest
10.6.1 Historical Trend (2018-2022)
10.6.2 Forecast Trend (2023-2028)
10.7 Rocky Mountain
10.7.1 Historical Trend (2018-2022)
10.7.2 Forecast Trend (2023-2028)
10.8 Far West
10.8.1 Historical Trend (2018-2022)
10.8.2 Forecast Trend (2023-2028)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
13.1 United States Laundry Detergent Historical Price Trends (2018-2022) and Forecast (2023-2028)
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 S. C. Johnson & Son, Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 The Procter & Gamble Company
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Church & Dwight Co., Inc
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 The Clorox Company
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Seventh Generation, Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 USA Detergents Manufacturing Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market

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