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United States Ice Cream Market Assessment, By Type [Dairy Based, Non-Dairy Based], By Category [Impulse Ice Cream, Take-home Ice Cream, Artisanal Ice Cream], By Package Size [Less than 100 ml, 100 to 500 ml, More than 500 ml], By Packaging Type [Cones (Cake Cones, Waffle Cones, Sugar Cones, Others), Cups/Pints, Tubs, Sticks, Bricks, Others], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Ice Cream Parlours, Convenience Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F
Market Report I 2024-04-19 I 87 Pages I Market Xcel - Markets and Data
United States Ice Cream Market is projected to witness a CAGR of 5.21% for the forecast period between 2023 and 2030, reaching USD 30.59 billion by 2030 from USD 20.38 billion in 2022. The rising demand for upscale or luxury ice creams has been one of the main drivers fuelling market expansion in the country. Several of those premium ice creams have become more popular among health-conscious consumers as a result of the availability of reduced-calorie/no sugar claims when compared to traditional ice creams. For instance, a new range of dairy-free, sugar-free ice cream in the flavours of vanilla, strawberry, and chocolate was introduced by NadaMoo! in the year 2021.
To gain a competitive advantage and appeal to a wider audience, ice cream manufacturers create products with premium and novel ingredients. As a result, their customer base expands. Packaging advancements also help boost the demand for take-home products, since these new packs are simpler to ship and store than older ones.
Frequent Occasions and Gatherings at Home Leads to High Demand for Take Home Ice Cream
American's preference for ice creams is ever lasting and United States is among the top consumers of ice creams globally. According to International Dairy Foods Association (IDFA), an average U.S. resident consumes around 20 pounds (4 gallons) of ice cream annually, with vanilla, chocolate, strawberry, and bananas being the most popular flavours.
Large portion of the country's population are involved in frequent get togethers at home and are proven to be great hosts by offering their guests the flawless hospitality experience. Such regular trends of hosting parties on various occasions results in a higher demand for take home ice creams. Nearly 84% of the Americans prefer to purchase ice cream from the grocery stores and consume it at home. Half gallon containers are the most common package size being purchased in the country.
Cannabidiol (CBD) Infused Ice Cream Could be a Next Opportunity
To gain a competitive advantage and appeal to American consumers, ice cream makers use premium and innovative ingredients to create products which will also increase their customer base. In addition, favourable regulations also consider innovations in the market under study. In May 2019, the FDA held public hearings on legalizing cannabidiol (CBD) in the country. Therefore, major players have started using this opportunity to launch new products to differentiate their products. Several ice cream companies are planning to launch CBD infused ice creams the moment FDA approves the use of CBD in food and beverage, which is currently prohibited.
For example, Unilever brand, Ben & Jerry is all set to launch its CBD-infused ice cream but given no hint for when it will be available in grocery stores, for the FDA's public hearings are still under process. It also plans to source the future CBD locally from Vermont while adhering to its "value-based sourcing" practices. Research shows that savoury flavours appeal to U.S. consumers. Manufacturers are therefore investing in collaborations and research to produce great-tasting, innovative ice creams for the U.S. market.
An Upward Shift Towards Sustainable Packaging
As per the report by the United States Environmental Protection Agency, approximately 80 million metric ton of packaging waste is produced by the United States solely each year. The major sources of the packaging waste are food and beverage products. Because of the increasing awareness towards minimising the packaging waste and using recyclable products, there is a surge in demand for products with eco-friendly or sustainable packaging. Food and beverage industry, being the major producer of packaging waste, is collaborating with various suppliers to cater to their products in sustainable packaging to gain consumer trust and interest. Two-third of the ice cream makers in the United States are planning for more sustainable packaging solutions.
Impact of COVID-19 on the United States Ice Cream Market
Initially, the ice cream industry of the United States declined due to the outbreak of COVID-19 resulting in complete lockdown. But soon when the parts of the country started to unlock gradually, the trend in the industry also saw a surge in demand for ice creams and ice cream products. During this phase, the industry recovered at least 50% of its rate. Customers, rather than buying single packs, shifted the demand to multipacks and voluminous packs like bricks and tubs so that they would come the least in contact with others, and also enjoy the much-needed family time.
Impact of Russia-Ukraine War on the United States Ice Cream Market
The essential raw materials used by the ice cream manufacturers are those subject to price fluctuations caused by external conditions such as weather, climate change, commodity shortages, etc. The invasion of Ukraine by Russia has also impacted the supply of raw materials to a great extent, as international sanctions were imposed on Russia. A substantial rise in consumer dairy prices is expected to take place as a result of the war.
Key Players Landscape and Outlook
The ice cream market in the United States is extremely competitive, with several players in the market, including Blue Bells Creameries, Unilever Plc., General Mills Inc. and Peak Rock Capital LLC. These players are spending in R&D to improve their product lines, market share and revenue growth could also be adversely impacted if they are not successful in introducing innovative products in response to changing consumer demands or by new product introductions of the competitors.
For example, In May 2022, Ben & Jerry's, a unilever brand for ice creams in United States, launched a new range of ice cream by the name Monikered Cherry Crumble that offers a butter base and is a limited-edition flavour at a retail price of $5.49. The new edition is available in pints as of now.
Market Xcel's reports answer the following questions:
- What is the current and future market size of the product/service in question globally or specific to different countries?
- How are the markets divided into different product/service segments and the market size and growth of each segment?
- What is the market potential of different product segments and their invest case?
- How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
- What is the business environment and regulatory landscape specific to the product/service?
1. Research Methodology
2. Project Scope & Definitions
3. Impact of Covid-19 on United States Ice Cream Market
4. Impact of Russia-Ukraine War on United States Ice Cream Market
5. Executive Summary
6. Voice of Customer
6.1. Brand Awareness and Loyalty
6.2. Factors Considered in Purchase Decision
6.2.1. Demographics (Cohort Analysis - Gen X, Y, Z, Baby Boomers; Income, Geography, etc)
6.2.2. Flavour
6.2.3. Price
6.2.4. Shelf life
6.2.5. Quality of Ingredients
6.2.6. Colour
6.2.7. Nutritional Content
6.2.8. Dairy-free options
6.2.9. Packaging
6.2.10. Offers and Discounts
6.2.11. Reviews and Recommendations
6.3. Frequency of Purchase
6.4. Channel of Purchase
6.5. Lifestyle Trends
6.6. Impact of Social Media Influencer or Celebrity Endorsements on Product and Brand Absorption
7. United States Ice Cream Market Outlook, 2016-2030F
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. By Type
7.2.1. Dairy Based
7.2.2. Non-Dairy Based
7.3. By Category
7.3.1. Impulse Ice Cream
7.3.2. Take-home Ice Cream
7.3.3. Artisanal Ice Cream
7.4. By Package Size
7.4.1. Less than 100 ml
7.4.2. 100 to 500 ml
7.4.3. More than 500 ml
7.5. By Packaging Type
7.5.1. Cones
7.5.1.1. Cake Cones
7.5.1.2. Waffle Cones
7.5.1.3. Sugar Cones
7.5.1.4. Others
7.5.2. Cups/Pints
7.5.3. Tubs
7.5.4. Sticks
7.5.5. Bricks
7.5.6. Others
7.6. By Distribution Channel
7.6.1. Online
7.6.2. Offline
7.6.2.1. Supermarkets/Hypermarkets
7.6.2.2. Ice Cream Parlours
7.6.2.3. Convenience Stores
7.6.2.4. Others
7.7. By Region
7.7.1. Northeast
7.7.2. Southwest
7.7.3. West
7.7.4. Southeast
7.7.5. Midwest
7.8. By Company Market Share (%), 2022
8. United States Ice Cream Market Mapping, 2022
8.1. By Type
8.2. By Category
8.3. By Package Size
8.4. By Packaging Type
8.5. By Distribution Channel
8.6. By Region
9. Macro Environment and Industry Structure
9.1. Supply Demand Analysis
9.2. Import Export Analysis
9.3. Value Chain Analysis
9.4. PESTEL Analysis of the United States Ice Cream Market
9.4.1. Political Factors
9.4.2. Economic System
9.4.3. Social Implications
9.4.4. Technological Advancements
9.4.5. Environmental Impacts
9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
9.5. Porter's Five Forces Analysis
9.5.1. Supplier Power
9.5.2. Buyer Power
9.5.3. Substitution Threat
9.5.4. Threat from New Entrant
9.5.5. Competitive Rivalry
10. Market Dynamics
10.1. Growth Drivers
10.2. Growth Inhibitors (Challenges, Restraints)
11. Key Players Landscape
11.1. Competition Matrix of Top Five Market Leaders
11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
11.4. SWOT Analysis (For Five Market Players)
11.5. Patent Analysis (If Applicable)
12. Case Studies
13. Pricing Analysis
14. Key Players Outlook
14.1. Blue Bell Creameries
14.1.1. Company Details
14.1.2. Key Management Personnel
14.1.3. Products & Services
14.1.4. Financials (As reported)
14.1.5. Key Market Focus & Geographical Presence
14.1.6. Recent Developments
14.2. Hindustan Unilever Limited (Good Humor-Breyers Ice Cream Company, Ben & Jerry's Homemade Holdings Inc.)
14.3. General Mills Inc. (Haagen-Dazs)
14.4. The Kroger Co.
14.5. Ferrero International S.A. (Wells Enterprises)
14.6. MTY Food Group Inc. (Cold Stone Creamery, Pinkberry Worldwide Inc.)
14.7. Little Red Rooster Ice Cream Company (NadaMoo!)
14.8. Nestle S.A. (Dreyer's Grand Ice Cream, Inc.)
14.9. Graeter's Ice Cream Co.
14.10. Tillamook County Creamery Association (TCCA)
*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work
15. Strategic Recommendations
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