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United States Fragrance Market Assessment, By Product Type [Eau De Parfum (EDP), Eau De Toilette (EDT), Other Product Types], By Fragrance Type [Aqua, Musky, Amber, Woody, Floral, Others], By Category [Male, Female, Unisex], By Price Segment [Mass, Premium], By Size [Up to 60ml, 61 to 100ml, More than 100ml], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Convenience Stores, Brand Stores & Kiosks, Chemists/Pharmacies, Others], By Region, Opportunities, and Forecast, 2016-2030F

Market Report I 2024-04-19 I 82 Pages I Market Xcel - Markets and Data

The United States fragrance market is rapidly expanding owing to the increasing demand from international consumers, who are drawn to the reputation and quality of American perfume brands, also owing to the rising disposable incomes which allow customers to spend on luxury items such as perfumes. For its customers, perfume has always been an investment. They are aware of the benefits it provides for their contacts and social position. Perfumes hold a rich history and a complex chemistry. Perfume have become a necessity statement for well-dressing. This trend shows that the market's expansion is expected to be accompanied by an increase in perfume demand.
Sales of perfumes have surged due of their popularity as gifts for holidays and special occasions. The United States Fragrance Market was valued at USD 6.14 billion in 2022. The market is anticipated to be valued at USD 10.27 billion by 2030, growing at a CAGR of 6.2% during the forecast period. Online purchasing and innovative packaging and rise of luxury products market contributed to shaping the expansion of the market. In addition, growing influence of social media and influencer marketing amongst American population, especially adult population, is boosting the market growth. Moreover, the market for men's fragrances is also increasing as more men are becoming interested in self-care and grooming.
Companies manufacture fragrances products especially for certain seasons, which boosts sales all year round. Consumers are increasingly interested in niche, unique, and artisanal fragrances, which has led to the emergence of smaller fragrance brands and increased sales for them. Furthermore, Companies opt for creative marketing strategies including brand endorsement which help in market expansion. For instance, Whitney Peak, a star of the 2021 reboot of Gossip Girl and Hocus Pocus 2, has been announced Chanel's fragrance ambassador. The Canadian-Ugandan actress followed the footsteps of supermodel Kate Moss and actress and Keira Knightley in serving as brand ambassadors.
Rise of E-Commerce has Boosted the Market
E-commerce has supported fragrance manufacturers to reach a considerably wider audience than in the past. Due to the ability to offer their products to customers nationwide and even beyond through online platforms, businesses' customer bases have significantly increased. E-commerce provides the benefits of convenience and discounts to customers as well. Without having to visit a physical store, customers purchase through e-commerce by relying on reviews and recommendations.
Product Diversification is the Key Strategy for Key Players
To meet the demands and tastes of customers, players operating in the fragrance market are offering a greater variety of products. This comprises varied perfumes for different seasons, events, and age groups. Diversification of products not only lures the customer but holds numerous benefits for the manufacturers as well. Fragrance companies differentiate themselves from competitors and establish themselves as leaders in the market by providing distinctive and high-quality products. In addition, product diversification aids fragrance companies to increase their customer base, enhance brand loyalty and generate higher sales volumes, thereby boosting the United States fragrance market.
Impact of COVID-19 on the United States Fragrance Market
The overall sales of the fragrance industry have been impacted by the pandemic as consumer spending habits have changed. One of the main impacts of the pandemic on the fragrance industry has been the shift in consumer preferences. With many people working from home, there has been a decline in demand for fragrances that are typically worn in office or public settings. On the other hand, there has been an increase in demand for fragrances that provide comfort and relaxation, such as scents associated with wellness, self-care, and home ambiance.
Another impact of the pandemic on the fragrance market is the closure of physical retail stores, including department stores and specialty fragrance stores, which has led to a decline in sales. However, online sales of fragrance products have increased, as consumers have turned to e-commerce platforms to purchase their favourite scents. Therefore, the COVID-19 pandemic has had a mixed impact on the fragrance market in the United States. Now, the industry is expected to recover as the economy rebounds and consumers adjust to the new normal.
1. United States Fragrance Market, By Product Type
1.1. Eau De Parfum (EDP)
1.2. Eau De Toilette (EDT)
1.3. Other Product Types

2. United States Fragrance Market, By Fragrance Type
2.1. Aqua
2.2. Musky
2.3. Amber
2.4. Woody
2.5. Floral
2.6. Others

3. United States Fragrance Market, By Category
3.1. Male
3.2. Female
3.3. Unisex

4. United States Fragrance Market, By Price Segment
4.1. Mass
4.2. Premium

5. United States Fragrance Market, By Size
5.1. Up to 60ml
5.2. 61 to 100ml
5.3. More than 100ml

6. United States Fragrance Market, Distribution Channel
6.1. Online
6.2. Offline
6.2.1. Supermarkets/Hypermarkets
6.2.2. Convenience Stores
6.2.3. Brand Stores & Kiosks
6.2.4. Chemists/Pharmacies
6.2.5. Others

7. United States Fragrance Market, By Region
7.1. East
7.2. South
7.3. North
7.4. West & Central

Key Players Landscape and Outlook
Prominent companies offer a wide range of varieties and fragrance type, ranging from low to higher prices which helps them to increase their customer base. Strategies such as celebrity endorsement, social media marketing and creative advertisements are opted by the players to gain attention of the consumers. The United States Fragrance Market is highly competitive with key players involving Chanel S.A., Coty, Inc., and The Estee Lauder Companies Inc. The players are involved in strategic collaborations and R&D of premium quality products to sustain the market competition.
Key Players Operating in United States Fragrance Market
- Chanel S.A.
- Coty, Inc.
- The Estee Lauder Companies Inc.
- Shiseido Company, Limited
- Revlon, Inc.
- L'Oreal S.A. (Yves Saint Laurent)
- L Brands, Inc.
- Inter Parfums, Inc.
- LVMH Moet Hennessy - Louis Vuitton (Dior)
- Liz Claiborne Inc.

1. Research Methodology
2. Product Overview
3. Impact of COVID-19 on the United States Fragrance Market
4. Executive Summary
5. Voice of Consumer
5.1. Demographics (Gender, Geography, Income, etc.)
5.2. Brand Awareness and Loyalty
5.3. Factors Considered in Purchase Decision.
5.3.1. Quality
5.3.2. Quantity
5.3.3. Price
5.3.4. Quantity w.r.t Price
5.3.5. Preference (Type of Perfume, Fragrance Type)
5.3.6. Offers and Discounts
5.3.7. Away Time
5.3.8. Customisation Options
5.3.9. Fade Intended Purchases
5.4. Purchase Frequency
5.5. Purchase Channel
5.6. Purpose of Purchase
5.7. Role of Influencer Marketing
6. United States Fragrance Market Outlook, FY2016-FY2030F
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.1.1. Eau De Parfum (EDP)
6.2.1.2. Eau De Toilette (EDT)
6.2.1.3. Other Product Types
6.2.2. By Fragrance Type
6.2.2.1. Aqua
6.2.2.2. Musky
6.2.2.3. Amber
6.2.2.4. Woody
6.2.2.5. Floral
6.2.2.6. Others
6.2.3. By Category
6.2.3.1. Male
6.2.3.2. Female
6.2.3.3. Unisex
6.2.4. By Price Segment
6.2.4.1. Mass
6.2.4.2. Premium
6.2.5. By Size
6.2.5.1. Up to 60ml
6.2.5.2. 61 to 100ml
6.2.5.3. More than 100ml
6.2.6. Distribution Channel
6.2.6.1. Online
6.2.6.2. Offline
6.2.6.2.1. Supermarkets/Hypermarkets
6.2.6.2.2. Convenience Stores
6.2.6.2.3. Brand Stores & Kiosks
6.2.6.2.4. Chemists/Pharmacies
6.2.6.2.5. Others
6.2.7. By Region
6.2.7.1. Northeast
6.2.7.2. Southwest
6.2.7.3. West
6.2.7.4. Southeast
6.2.7.5. Midwest
6.2.8. By Company Market Share (%), 2022
7. United States Fragrance Market Mapping, 2022
7.1. By Product Type
7.2. By Fragrance Type
7.3. By Category
7.4. By Price Segment
7.5. By Size
7.6. By Distribution Channel
7.7. By Region
8. Pricing Analysis
9. Macro Environment and Industry Structure
9.1. Porter's Five Force Industry Analysis
9.1.1. Threat of New Entrants (Emerging Players)
9.1.2. Threat of Substitutes (Other Substitutes for Perfumes)
9.1.3. Competitive Rivalry
9.1.4. Bargaining Power of Suppliers
9.1.5. Bargaining Power of Consumer
9.2. PESTEL Analysis
9.2.1. Political Factors
9.2.2. Economic Overview
9.2.3. Social Implications
9.2.4. Environmental Impact
9.2.5. Legal Factors & Regulatory Bodies
9.3. Value Chain Analysis
9.4. Demand and Supply Analysis
9.5. Import Export Analysis
10. Market Dynamics
10.1. Trends & Developments
10.2. Growth Drivers
10.3. Growth Inhibitors
11. Case Studies
12. Competitive Landscape
12.1. SWOT Analysis of Key Five Market Players
12.2. Competition Matrix of Key Five Market Leaders
12.3. Market Revenue Analysis of Key Five Market Leaders (in %, 2022)
12.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
12.5. Patent Analysis (If Applicable)
13. Competition Outlook
13.1. Chanel S.A.
13.1.1. Company Details
13.1.2. Key Management Personnel
13.1.3. Products & Services
13.1.4. Key Market Focus & Geographical Presence
13.1.5. Financials (As Reported)
13.1.6. Recent Developments
13.2. Coty, Inc.
13.3. The Estee Lauder Companies Inc.
13.4. Shiseido Company, Limited
13.5. Revlon, Inc.
13.6. L'Oreal S.A. (Yves Saint Laurent)
13.7. L Brands, Inc.
13.8. Inter Parfums, Inc.
13.9. LVMH Moet Hennessy - Louis Vuitton (Dior)
13.10. Liz Claiborne Inc.
*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work
14. Strategic Recommendations
15. About Us & Disclaimer

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