Please Wait.....
Report
United States Floriculture - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-08-01 I 80 Pages I Mordor Intelligence
United States Floriculture Market Analysis
The United States floriculture market size stood at USD 7.5 billion in 2025 and is forecast to reach USD 9.8 billion by 2030, translating into a 5.5% CAGR over the period. Demand resilience stems from renewed consumer interest in home decor, rising per-capita spending on gifting, and expanding urban gardening programs that emphasize locally grown blooms. Producers are capitalizing on e-commerce to bypass wholesale intermediaries, while federal incentives for climate-smart agriculture accelerate the shift toward controlled-environment production. Automation grants reduce repetitive labor, yet the persistent worker shortfall keeps wage inflation elevated and nudges operators toward capital-intensive solutions. Import competition from Colombia and Ecuador remains intense, but domestic growers leverage freshness and customization advantages to safeguard their share in premium segments of the United States floriculture market.
United States Floriculture Market Trends and Insights
Accelerating adoption of climate-controlled greenhouse technology
More than 158 million ft of protected-culture space now supports domestic flower production, a footprint growing on the back of federal Agriculture and Food Research Initiative grants that channel USD 70 million into sustainable systems. Major operators such as Village Farms International manage over 8 million ft of high-technology greenhouses, proving year-round cultivation viability in both humid and arid climates. IoT-enabled sensors optimize temperature, humidity, and nutrient delivery, delivering yield gains that offset capital costs and enhance competitiveness within the United States floriculture market.
Consolidation of domestic auction platforms
Regional electronic exchanges are merging to create unified price-discovery hubs that shorten the supply chain between growers and retailers. Consolidation improves logistics planning, reduces spoilage, and strengthens small-farm bargaining power, especially for specialty cut-flower growers seeking wider visibility. This consolidation trend parallels broader agricultural commodity markets, where electronic trading platforms have improved market access for smaller producers while providing buyers with greater transparency in sourcing and pricing.
Volatility in jet-fuel prices impacting air-freight cost
Transportation cost fluctuations directly affect import competitiveness and domestic market pricing, with jet fuel price volatility creating uncertainty for both importers and domestic producers planning production cycles. The US imports approximately 70% of cut flowers, making the sector particularly sensitive to air cargo cost changes that can shift competitive dynamics between domestic and imported products. Fuel cost increases can temporarily improve domestic producer competitiveness, but unpredictable pricing makes long-term investment planning challenging for all market participants.
Other drivers and restraints analyzed in the detailed report include:
Rise of e-commerce?enabled farm-gate contracting / Increased federal funding for controlled-environment agriculture / Heightened phytosanitary import inspections /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Roses retained 29.9% of 2024 revenue, the highest share within the US floriculture market, while Orchids emerged as the fastest-growing cut flower at 7.7% CAGR. California growers, responsible for 61% of national wholesale value, focus on climate-controlled houses that lessen drought exposure and maintain petal integrity for long-haul distribution. Tulips, lilies, and gladioli record consistent holiday-driven spikes. Consumers gravitate toward locally sourced bouquets, nudging supermarkets and online platforms to display state-of-origin labels that reinforce regional identity. Orchids benefit from their extended blooming periods and sophisticated appearance that appeals to both gift-giving occasions and interior decoration trends, while carnations face competitive pressure from imports with nearly all supply sourced from Colombia.
California's production dips of 7.4% between 2021 and 2022 underscore vulnerability to water curbs, yet proximity to coastal cargo routes preserves export opportunities for premium roses and specialty lilies. Orchids and carnations face stiff import competition, but domestic breeders counter with differentiated colorways and fragrance profiles. Genetic breakthroughs promising disease resistance and standardized stem lengths reduce grading waste, thereby raising profit per square foot. Retailers report stronger margins on curated "grower spotlight" assortments, suggesting that storytelling and transparency add quantifiable value within the US floriculture market.
The United States Floriculture Market Report is Segmented by Cut Flowers (Roses, Tulips, Lilies, Carnations, Orchids, Chrysanthemums, and More). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).
List of Companies Covered in this Report:
Market Overview / Market Drivers / Market Restraints / Regulatory Landscape / Technological Outlook / Value / Supply Chain Analysis / PESTLE Analysis / List of Stakeholders /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Accelerating adoption of climate-controlled greenhouse technology
4.2.2 Consolidation of domestic auction platforms
4.2.3 Rise of e-commerce-enabled farm-gate contracting
4.2.4 Increased federal funding for controlled-environment agriculture
4.2.5 Expansion of U.S. to Asia air-cargo flower corridors
4.2.6 Surge in biotech cultivars with extended vase life
4.3 Market Restraints
4.3.1 Labor-availability crunch despite mechanization
4.3.2 Volatility in jet-fuel prices impacting air-freight cost
4.3.3 Heightened phytosanitary import inspections
4.3.4 Water-use restrictions in drought-prone states
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Value / Supply Chain Analysis
4.7 PESTLE Analysis
5 Market Size and Growth Forecasts (Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis)
5.1 Cut Flowers
5.1.1 Roses
5.1.2 Tulips
5.1.3 Lilies
5.1.4 Gladioli
5.1.5 Snapdragons
5.1.6 Gerbera
5.1.7 Orchids
5.1.8 Chrysanthemums
5.1.9 Carnations
6 Competitive Landscape
6.1 List of Stakeholders
7 Market Opportunities and Future Outlook
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security