Please Wait.....
Report
United States Augmented and Virtual Reality Market Report and Forecast 2023-2028
Market Report I 2023-10-13 I 183 Pages I EMR Inc.
United States Augmented and Virtual Reality Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the United States augmented and virtual reality market reached a value of approximately USD 4.5 billion in 2022. Aided by the growing adoption of these technologies across multiple sectors and their escalating applications, the market is projected to further grow at a CAGR of 34.5% between 2023 and 2028 to reach a value of around USD 25 billion by 2028.
Augmented reality (AR) superimposes computer-generated images onto the user's real-world view, providing a composite view. In contrast, virtual reality (VR) creates an immersive, computer-generated environment that can be explored and interacted with by users. These technologies have found applications in various industries, including gaming, education, healthcare, real estate, and e-commerce, and they're becoming an integral part of the digital experience.
The rising trend of digital transformation is driving the United States augmented and virtual reality market growth. As businesses seek to enhance customer engagement and improve operational efficiency, the adoption of immersive technologies like AR and VR is on the rise. These technologies offer a more interactive and engaging platform for businesses to connect with their consumers, leading to enhanced customer experience and satisfaction.
Further, the growing use of AR and VR in various sectors significantly contributes to the United States augmented and virtual reality market expansion. In the education sector, these technologies offer an immersive learning experience, aiding in better understanding and retention. In healthcare, AR and VR are employed for surgical training, patient education, and therapeutic purposes. In the real estate sector, they allow virtual property tours, enhancing customer experience and accelerating decision-making. Additionally, the gaming and entertainment industry has been at the forefront of AR and VR adoption, offering immersive gaming experiences to users.
Moreover, advancements in technology and increased investment in research and development are propelling the growth of the United States augmented and virtual reality market. With the emergence of 5G, the capabilities of AR and VR are expected to expand significantly, as faster data speeds and lower latency enhance the quality and reliability of AR and VR experiences.
Finally, the growing demand for remote working and learning solutions amid the global pandemic has given a significant boost to the United States augmented and virtual reality market development. As social distancing becomes the norm, businesses and educational institutions are turning to VR for virtual meetings and classrooms, and AR for enhanced remote collaboration and learning.
Market Segmentation
The market can be divided based on technology, device type, enterprise size, application, industry vertical, and region.
Market Breakup by Technology
- Augmented Reality
o Marker-Based Augmented Reality
o Marker-Less Augmented Reality
- Virtual Reality
o Non-Immersive Systems
o Semi-Immersive and Fully Immersive Technology
Market Breakup by Device Type
- Augmented Reality Devices
o Head-Mounted Displays
o Head-Up Displays
o Handheld Devices
- Virtual Reality Devices
o Head-Mounted Displays
o Gesture-tracking Devices
o Projector and Display Walls
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Application
- Consumer
- Enterprises
Market Breakup by Industry Vertical
- Gaming
- Entertainment and Sports
- Aerospace and Defence
- Healthcare
- Education
- Manufacturing
- Retail
- Automotive
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the United States augmented and virtual reality companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Google LLC
- Apple Inc.
- Meta Platforms, Inc.
- Microsoft Corporation
- HTC Corporation
- OpenArc
- iTechArt Group,Inc.
- Intel Corporation
- Magic Leap, Inc.
- Sony Corporation
- Others
About Us
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Augmented and Virtual Reality Market Overview
8.1 Key Industry Highlights
8.2 Global Augmented and Virtual Reality Historical Market (2018-2022)
8.3 Global Augmented and Virtual Reality Market Forecast (2023-2028)
8.4 Global Augmented and Virtual Reality Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 United States Augmented and Virtual Reality Market Overview
9.1 Key Industry Highlights
9.2 United States Augmented and Virtual Reality Historical Market (2018-2022)
9.3 United States Augmented and Virtual Reality Market Forecast (2023-2028)
10 United States Augmented and Virtual Reality Market by Technology
10.1 Augmented Reality
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.1.3 Breakup by Type
10.1.3.1 Marker-Based Augmented Reality
10.1.3.2 Marker-Less Augmented Reality
10.2 Virtual Reality
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.2.3 Breakup by Type
10.2.3.1 Non-Immersive Systems
10.2.3.2 Semi-Immersive and Fully Immersive Technology
11 United States Augmented and Virtual Reality Market by Device Type
11.1 Augmented Reality Devices
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.1.3 Breakup by Type
11.1.3.1 Head-Mounted Displays
11.1.3.2 Head-Up Displays
11.1.3.3 Handheld Devices
11.2 Virtual Reality Devices
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.2.3 Breakup by Type
11.2.3.1 Head-Mounted Displays
11.2.3.2 Gesture-tracking Devices
11.2.3.3 Projector and Display Walls
12 United States Augmented and Virtual Reality Market by Enterprise Size
12.1 Small and Medium Enterprises
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Large Enterprises
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 United States Augmented and Virtual Reality Market by Application
13.1 Consumer
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Enterprises
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
14 United States Augmented and Virtual Reality Market by Industry Vertical
14.1 Gaming
14.1.1 Historical Trend (2018-2022)
14.1.2 Forecast Trend (2023-2028)
14.2 Entertainment and Sports
14.2.1 Historical Trend (2018-2022)
14.2.2 Forecast Trend (2023-2028)
14.3 Aerospace and Defence
14.3.1 Historical Trend (2018-2022)
14.3.2 Forecast Trend (2023-2028)
14.4 Healthcare
14.4.1 Historical Trend (2018-2022)
14.4.2 Forecast Trend (2023-2028)
14.5 Education
14.5.1 Historical Trend (2018-2022)
14.5.2 Forecast Trend (2023-2028)
14.6 Manufacturing
14.6.1 Historical Trend (2018-2022)
14.6.2 Forecast Trend (2023-2028)
14.7 Retail
14.7.1 Historical Trend (2018-2022)
14.7.2 Forecast Trend (2023-2028)
14.8 Automotive
14.8.1 Historical Trend (2018-2022)
14.8.2 Forecast Trend (2023-2028)
14.9 Others
15 United States Augmented and Virtual Reality Market by Region
15.1 New England
15.1.1 Historical Trend (2018-2022)
15.1.2 Forecast Trend (2023-2028)
15.2 Mideast
15.2.1 Historical Trend (2018-2022)
15.2.2 Forecast Trend (2023-2028)
15.3 Great Lakes
15.3.1 Historical Trend (2018-2022)
15.3.2 Forecast Trend (2023-2028)
15.4 Plains
15.4.1 Historical Trend (2018-2022)
15.4.2 Forecast Trend (2023-2028)
15.5 Southeast
15.5.1 Historical Trend (2018-2022)
15.5.2 Forecast Trend (2023-2028)
15.6 Southwest
15.6.1 Historical Trend (2018-2022)
15.6.2 Forecast Trend (2023-2028)
15.7 Rocky Mountain
15.7.1 Historical Trend (2018-2022)
15.7.2 Forecast Trend (2023-2028)
15.8 Far West
15.8.1 Historical Trend (2018-2022)
15.8.2 Forecast Trend (2023-2028)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter's Five Forces Analysis
16.2.1 Supplier's Power
16.2.2 Buyer's Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Google LLC
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Apple Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Meta Platforms, Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Microsoft Corporation
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 HTC Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 OpenArc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 iTechArt Group,Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Intel Corporation
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Magic Leap, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Sony Corporation
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Augmented and Virtual Reality Market: Key Industry Highlights, 2018 and 2028
2. United States Augmented and Virtual Reality Market: Key Industry Highlights, 2018 and 2028
3. United States Augmented and Virtual Reality Historical Market: Breakup by Technology, 2018-2022
4. United States Augmented and Virtual Reality Market Forecast: Breakup by Technology, 2023-2028
5. United States Augmented and Virtual Reality Historical Market: Breakup by Component, 2018-2022
6. United States Augmented and Virtual Reality Market Forecast: Breakup by Component, 2023-2028
7. United States Augmented and Virtual Reality Historical Market: Breakup by Device Type, 2018-2022
8. United States Augmented and Virtual Reality Market Forecast: Breakup by Device Type, 2023-2028
9. United States Augmented and Virtual Reality Historical Market: Breakup by Enterprise Size, 2018-2022
10. United States Augmented and Virtual Reality Market Forecast: Breakup by Enterprise Size, 2023-2028
11. United States Augmented and Virtual Reality Historical Market: Breakup by Application, 2018-2022
12. United States Augmented and Virtual Reality Market Forecast: Breakup by Application, 2023-2028
13. United States Augmented and Virtual Reality Historical Market: Breakup by Industry Vertical, 2018-2022
14. United States Augmented and Virtual Reality Market Forecast: Breakup by Industry Vertical, 2023-2028
15. United States Augmented and Virtual Reality Historical Market: Breakup by Region, 2018-2022
16. United States Augmented and Virtual Reality Market Forecast: Breakup by Region, 2023-2028
17. United States Augmented and Virtual Reality Market Structure
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security